SEM1 4.04
A - Promotion
• PE - Employ sales-promotion activities
to inform or remind customers of
business/product
• PI – Design a program for an event
• PI – Create and issue script for game-day
promotions
Programs
• Event Programs
– Booklets or magazines created for a specific game
or event (play, opera, show, concert, fundraiser)
Components of event programs
• Front and Back Cover Design
– Eye-catching and exciting
• Information about the event
– Date and time of the event
– Players, team roster, coaches, cast or crew
– Schedule, guests, promotional events
• Information about the organization
– Statistics, team standings, team history, team win/loss
record, office personnel
• Advertising
– Stick with a common theme?
– Match the target market
• Size – Quality
– Adds to program costs
Purposes & Considerations
for creating an event program
Purposes
• Provide event/game
information
• Promotional tools
– Keepsake/Souvenir
• Reminds fans of the team &
encourages them to attend
more games - autographs
– Advertisements
• Generates more revenue for
the event
• Revenue helps to pay for the
programs
Considerations
• Layout:
– Easy-to-find information about
the game – easy to read
– Attract attention and keeps fans
interested
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Space for ads
Must match theme
Must relate to target market
Cost of the Program
Technology used in creating Event
Programs
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Desktop publisher
Word processor
Photo editor
Graphics creator
Photoshop
Procedure for creating an
event program
1.Write a List of Contents and Components to include
2.Create Front Cover
– Name of the event
– Logos or names of main sponsors
– Other relevant information (date, venue)
3.Create Back Cover
– Trademark Information
– Advertisement for future events
4. Decide on STYLE (Font, colors, and layout)
5. Create Contents Page
Procedure for creating an
event program
6. Create other pages as Promotional Tools
– Articles about performers
– History of venue/team/event
– Photos of previous events
7. Layout the Advertisements
– Match ads to relevant content
– For example: Advertise a family restaurant on the same page as the program for
a family-oriented part of your event
8. Proofread/ Edit for error
9. Print
SEM1 4.04 Activity
Students work in a group of 4 and create an EVENT PROGRAM
for an event/game of your choice. You need to research what different
programs look like for your event and follow the guidelines below to
create a tangible program to be presented to the class.
NOTE: each student must be engaged and group must include an index
noting exactly what the students completed for the project
1.Write a List of Contents and Components to include
2.Create Front Cover
3.Create Back Cover
4. Decide on STYLE (Font, colors, etc.)
5. Create Contents Page
6. Create 2 other pages as Promotional Tools
7. Layout the Advertisements
8. Proofread/ Edit for error
9. Final Creation
Game-day Script
Script: written text of a play, movie, radio or
television broadcast – what/how promotional
events take place/presented
Content of a Script
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Audio Elements
Video Elements
Event – time - place
Promo announcements
– Celebrity appearances, contests,
give-a-ways, fan recognition –
adds excitement to the event!!!
Why use a Script
• Organization
– What, when, where, who, how
• Communication
– Directions for event
presentation and staff
• Timing
• Programming
– Incorporating audio and visual
elements
Considerations of scripts
• Announcers must read script in smooth,
professional way
– Before the event:
• Script writer and announcer should review script
• Need to identify any name(s) that may need special
pronunciation
• Make sure all parties are on the “same page”
• Text should be clearly written
– Double-spaced
– Key points should be bold.