Bruce CARTER - Fire Pros, LLC

Bruce CARTER
K E Y N O T E
P R O G R AM S
Sell To Win! A super-motivational presentation that teaches
rock solid selling principals essential to the success of
today’s fire protection sales and service professional. From
prospecting and cold calling techniques to presentation skills
and objection handling, Sell To Win! is jam-packed with tips,
strategies, and ideas that will get results the very next day!
SELLING FIRE PROTECTION’S V-A-L-U-E … Not Low Price!
Low price, low price, low price . . . is that all that today’s
buyers care about? At times, it sure seems so. In this high
content program, attendees will learn the secrets of selling the
all important V-A-L-U-E of your company, its products and
services instead of dropping price to get the sale! This
session is truly a must for today’s fire protection sales
representative!
SELLING THE INVISIBLE: Fire Protection
Service You can’t see it, smell it, touch it or drive it around
the block. SERVICE, that most elusive of tricky intangibles . . .
selling it can frustrate even the seasoned veteran sales rep.
Learn the secrets to getting more prospects involved in your
terrific service and closing the sales today.
TIMID SALES PEOPLE HAVE SKINNY KIDS
Don’t let
the title fool you…this program means serious business. In an
attempt to disassociate themselves from the stereotypical
“pushy” or “high pressure” approach to selling, many sales reps
end-up diluting their effectiveness and reducing their sales
effectiveness. In this exciting keynote, sales professionals will
learn how to close the sales effectively in a manner that is
ethical, “prospect friendly” and super effective!