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MY DIGITAL FUTURE CHALLENGE
WHAT’S ON OFFER ?
• MyKindaFuture are teaming up with
City & Guilds to give you the
opportunity to win a CV-boosting prize.
• Getting experience on your CV helps
you stand out from the crowd.
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HOW CAN I ENTER?
• If you’re aged between 14 and 25 and would like the chance to
win, we’re asking you to imagine you’re an employer. You are
looking for ways to communicate digitally with young people
looking for a job.
• The challenge is to create an online campaign that will
inspire young job seekers to want to work with you.
• We’re looking for an idea that is interactive, innovative and
appeals to the target audience. It can
be as simple or complex as you like
– as long as it fits the brief!
• Submissions can be in the form of a
written pitch, a storyboard, an annotated
diagram, a video, or anything else that
you feel clearly explains your idea.
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WHERE DO I START?
DON’T WORRY, WE’RE HERE TO HELP!
Follow our easy process to guide you through our
challenge, and towards winning our exclusive work
experience prize.
Answer the following 5 questions in order to create
your entry to the My Digital Future challenge…
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QUESTION 1
WHAT MAKES A JOB
ATTRACTIVE?
Mind map all the
reasons you can
think of that would
attract young people to a particular job role, company or
employer. Then pick your top 3 ideas, these now form
the MESSAGE of your campaign.
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QUESTION 2
GIVE YOUR CAMPAIGN A NAME
You now have a message that your
campaign needs to communicate to young
job seekers.
Pick a name for your
online campaign.
Your name should
reflect your message
and appeal to your
target audience.
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QUESTION 3
HOW WILL YOU COMMUNICATE YOUR MESSAGE?
Again, go back to your target audience. Which online platforms do they
use? Pick as many online tools as you like. Together, these form the
STRATEGY for your campaign.
For example, you could think about using…
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QUESTION 4
HOW CAN YOU GET PEOPLE TALKING?
Launch your campaign with a bang! Create some hype! What will get
people sharing, liking, retweeting and signing up to your campaign?
Lego Turtle Delivery
They fooled customers with the promise of: ONE DAY
ONLY! Orders placed today will be delivered via REAL
turtle. Shipping times may vary…
The date? 1st April 2014
Samsung #Oscars celebri-tweet
This was actually a fun brand moment
for Samsung! If you weren’t aware of
selfies before this photo was taken, you
definitely were after this marketing ploy.
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QUESTION 5
HOW WILL YOU SUBMIT YOUR IDEA?
• Pick a form - a written pitch, a storyboard, an
annotated diagram, a video, or anything else
that you feel clearly explains your idea.
• Use your answers from Questions 1 – 4 to tell us
about your campaign and how it will work. Feel
free to add anything else that you think will make
your idea stand out from the competition!
• Prepare your submissions.
Upload your entry
to the My Digital Future challenge
http://www.mykindafuture.com/Challenges/your-digital-future
Closing date for this round: Sunday, 17 July 2016
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NEXT STEPS
THANK YOU FOR TAKING PART IN OUR CHALLENGE!
Is your future digital? Find out more about our
digital pathways at www.cityandguilds.com
Or why not visit our stand at the Techmix
digital careers show in east London’s Copper
Box on Thursday, 7 July?
No matter what career you are considering,
we will be very pleased to meet you and offer
you our help and guidance.
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