Dezeen promotion: annual hotel design event Sleep is set to take place at London's Business Design Centre
on 24 and 25 November 2015 (+ slideshow).
Now in its 10th edition, the two-day conference and exhibition brings together professionals from across the
hotel design, development and architecture industries for networking events, discussions and product
showcases.
Soho range by Johnson Tiles
Attendees will have the chance to watch a selection of talks and on-stage interviews with leading figures in
hotel design and hospitality.
Five design teams including The Studio at Harrods and Areen Hospitality will each propose a concept for a
guest suite in this year's Sleep Set built-room competition – basing their ideas on fairy tales and folklore.
Lighting and accessories by Mineheart
Each team will explain their response to the brief during a conference session. The winning team will be
announced on 24 November 2015 at 7pm in the Sleep Bar, which has been designed by London studio
Conran+Partners.
Also at the event, multidisciplinary practice Il Prisma will create the Social Harbour – described by the
organisers as a "refuge for new nomads, digital travellers and smart workers to express individuality as well as
seek like-minded tribes".
Preciosa Souls lighting concept
Luxury lighting manufacturer Preciosa has designed an installation that will be suspended above the entrance
to an exhibition, which will showcase the latest products and ranges from prominent manufacturers and
bespoke artisans.
Sleep will take place at the Business Design Centre in Islington on the 24 and 25 November 2015. A late
opening and cocktail hour is organised for 24 November.
Timorous Beasties Graffito Velvet on Noelle sofa by Pinch Design
Visit the Sleep website to find out more information and to register for free.
Read on for more information from the organisers:
Sleep 2015
The Sleep event, Europe's annual destination for the hotel architecture and design community, celebrates its
tenth edition at London's Business Design Centre on 24 and 25 November with a series of installations
exploring new territories in hotel design, a conference programme featuring industry thought-leaders and
topical debates, and an exhibition of products selected for their quality, innovation and diversity.
Bathroom collage by Dornbracht
Wonder Tale Sleep Set competition
Five design teams are participating in this year's Sleep Set built-room competition. Drawing on the essence of
fairy tales and folklore around the world, The Studio at Harrods, Areen Hospitality, Shaun Clarkson ID, Oliver
Heath Design in collaboration with Interface Hospitality, and Anita Rosato Interior Design will each weave
their own story into a guestroom concept that touches on the human condition while playing with
perceptions, to engage and nurture the guest in new ways.
Each will explain their response to the brief during a conference session, with the winning team announced on
24 November at 7pm in the Sleep Bar. The judges for Sleep Set 2015 are Katy Ghahremani, Partner at MAKE
Architects, Erik Nissen Johansen, Founder and Creative Director of Stylt Trampoli and Javier Hortal, Director
of Technical Services at Mandarin Oriental.
Concept image by Sleep Set contestant Areen Hospitality
Sleep Bar
Re-imagined afresh each year, the Sleep Bar (in association with Sleeper) is the social hub of the event, and
hospitality design specialists Conran+Partners are harnessing of the power of storytelling through wonder
tales with a design inspired by Lewis Carroll's timeless Alice's Adventure in Wonderland. The design team
aims to challenge the familiar concept of what a bar should be and visitors can expect to see "a kind of hypercharged reality, with some unexpected perspectives, reflections and upside-down-ness!" says Tina Norden,
project director.
Conran+Partners' Sleep Bar concept image
Convergence
A series of installations and conference presentations at Sleep will examine the opportunities presented by
shared spaces within modern hotels. As hospitality lifestyle brands surge in popularity, lobby and bedroom
concepts are melding work, relaxation and play. Challenging the norms in spatial use are three leading
architecture and design studios that will investigate how combining apparently contradictory influences can
result in bold innovation.
Multidisciplinary practice Il Prisma Group, which has pioneered a revolution in attitude towards how we use
interior space with its mission to redefine habits, will create the Social Harbour. This is a refuge for new
nomads, digital travellers and smart workers – a place to express individuality as well as seek like-minded
tribes. Described as an inside/outside experience, it allows users choice to create a personalised space where
they are supported, rather than dictated to, by design and technology that can transform the environment.
The Manser Practice, in association with exhibitor Elegant Clutter, will consider the meaning of convergence
when opposites are fused to create something new and unexpected. "Exciting things happen when the
functional and fanciful merge", says Jane Lawrence, Director of Interior Design. "This is particularly true in
hotel design where it is important that the hotel fulfils the guest’s practical needs but also stimulates the
senses."
The Manser Practice: Convergence concept image
International architecture and design studio Perkins+Will will examine the rise of the frictionless office as
improved mobile connectivity leads to more flexible work environments. As the office turns into an
increasingly abstract concept, hotels are emerging default workplaces for many professionals. With experience
in hospitality, fit-out and workplace consulting, the team will identify the potential opportunities in this
behavioural shift and how to optimise them in hotels.
In addition to exploring the Convergence installations, visitors can gain further insight from the designers on
day two of the Sleep Conference when they each present the thinking behind their proposals.
Exhibition
Every year Sleep handpicks a collection of both new and returning exhibitors including big-name
manufacturers and bespoke artisans from around the world revealing their latest ranges of exciting and
original products.
At the entrance to Sleep will be an installation by luxury lighting manufacturer Preciosa - Souls is series of
simple graceful elliptical forms in Bohemian glass that will appear to float above the lobby. Quintessential
British brand Timorous Beasties is to debut with hand printed and digitally printed wallpapers and fabrics,
vinyl wallcoverings, concrete tiles, laces and granites. Also exhibiting for the first time, Johnson Tiles will be
exhibiting new range launches and previewing its new autumn winter collections featuring design led wall and
floor tile ranges. Newcomer Mineheart will feature its design fairytale, a collection of playful and eccentric
designs of wallpaper, lighting and home accessories; Coco Wolf has collaborated with Holland & Sherry to
launch their new range of upholstered outdoor furniture at Sleep; and bathroom brand-leader Dornbracht will
be showcasing its newly launched elegant CL.1 fitting with striking and innovative features.
Luxury outdoor furniture by Coco Wolf
Sleep takes place on 24 and 25 November with a late opening until 8pm on 24 November, where visitors can
enjoy the design inspiration and networking opportunities during the show's cocktail hour from 6:30pm.
Register now for your free ticket to Sleep 2015.
www.thesleepevent.com