Max J. Schott, II
Principal
For more than 20 years, Max Schott has practiced primarily in the area of
franchise and distribution law, counseling clients ranging from start-ups to
nationally recognized franchisors with multiple brands. Max assists clients in
structuring their domestic and international franchise programs. He also advises
clients on issues of disclosure and registration, relationship matters, supply chain
maintenance, advertising, licensing, and acquisitions.
Direct: 612.632.3327
[email protected]
Minneapolis, MN
80 South 8th Street
500 IDS Center
Minneapolis, MN 55402
Phone: 612.632.3000
Fax: 612.632.4444
Practices
 Franchise & Distribution
 Mergers & Acquisitions
 Franchise M&A
 International Development
Clients value Max’s practical insight and problem-solving acumen, rooted in both
his extensive legal expertise and a deep understanding of the unique business
realities facing his clients. Max also frequently writes and speaks on franchiserelated topics, both locally and nationally, and is the former Editor-in-Chief of The
Franchise Lawyer. Max was awarded the Certified Franchise Executive™
designation by the International Franchise Association.
Experience

Working with franchisors to prepare and update franchise disclosure
documents, and file and maintain all related state registrations

Strategizing and consulting with franchisors to prepare meaningful financial
performance representations

Negotiating and preparing agreements on behalf of franchisors, including
franchise agreements, development agreements, area representative
agreements, reservation agreements, test agreements, management
agreements, confidentiality and noncompete agreements, licensing
agreements, and advertising agreements

Negotiating and preparing agreements between franchisors with their
manufacturers, suppliers, and distributors

Assisting franchisors in the acquisition of additional franchise systems, or the
reacquisition of rights from existing franchisees

Negotiating and preparing a variety of different international agreements for
franchisors, including master franchise agreements, development
agreements, franchise and subfranchise agreements, test agreements, and
distribution agreements
Education
 University of Iowa College of
Law, J.D., with distinction,
1993
 Grinnell College, B.A.
Certifications
 Certified Franchise
Executive™, Institute of
Certified Franchise
Executives
Bar Admissions
 Minnesota, 1993
Court Admissions
 U.S. District Court District of
Minnesota, 1993
Honors / Activities
Professional Activities

American Bar Association, Forum on Franchising;
Former Editor-in-Chief, The Franchise Lawyer;
Former member of Leadership Group

International Franchise Association;
Member of Legal/Legislative Committee;
Former member of Legal Symposium Task Force

Minnesota State Bar Association
Minneapolis, MN | St. Cloud, MN | Washington, DC | Fargo, ND
© 2017 Gray Plant Mooty | gpmlaw.com

Hennepin County Bar Association
Honors and Distinctions

Chambers USA: America's Leading Lawyers for Business, Franchise, 20112017

“Legal Eagle,” Franchise Times, 2007-2017

“Legal Eagles Hall of Fame,” Franchise Times

The International Who’s Who of Franchise Lawyers, 2011-2016

“North Star Lawyers,” Minnesota State Bar Association, 2012, 2014-2016

“Rising Star,” Law and Politics, 2001-2002, 2005-2006

The Best Lawyers in America©, 2016-2017
Community Involvement

The Advocates For Human Rights, board member since 2010, long-time
volunteer attorney, member of Refugee and Immigrant Program Steering
Committee
Minneapolis, MN | St. Cloud, MN | Washington, DC | Fargo, ND
© 2017 Gray Plant Mooty | gpmlaw.com