Step-by-Step Marketing Action Plans
All of these strategies have three things in common:
1. Clearly defined and articulated HEOB on web site
2. Marketing Strategies or Action Plans
3. Strategy Session with qualified prospect
In this session we’ll be mapping out eight (8) specific,
step-by step marketing strategies.
To be successful with these, you need to both
understand the logical flow of each of these strategies
and also understand how to implement each of the
steps in these strategies.
Remember, however, that no marketing strategy will
exactly follow these steps. Every strategy will vary
somewhat, depending on your situation and market.
Now… on to the strategies.
1. Networking Strategy
Locate organizations & check out
Find the best organizations for you
Participate regularly in organizations
Have initial Marketing Conversations
Offer article or report
Follow Up for Marketing Conversation
Invite to Strategy Session
Point to HEOB Web Page
Do Strategy Session
Get New Client
2. Pure Online Strategy
Create HEOB Web Page
Set up all other web pages
Do SEO for web pages
Do other web promotions
People visit web site
Fill out questionnaire or application form
Respond by email
Set up Strategy Session
Do Strategy Session
Get New Client
3. Speaking Strategy
Locate Organizations for Speaking
Call Orgs – Send Speaker’s Kit – follow up
Prepare Handout
Give Presentation
Offer Handout or Report
Offer Strategy Session
Email or phone to follow-up
Send link to HEOB Program Page
Talk Briefly – Set up Strategy Session
Do Strategy Session
Get New Client
4. TeleClass HEOB Launch
Schedule TeleClass
Write/Set up sign-in page & conf page
Set up AWeber form
Promote TeleClass – by email
Registrations thru AWeber
Send reminder day of TC
Do TeleClass(es)
Launch Program – by email announcement
Direct to HEOB web page
Get applications
Set up Strategy Sessions
Do Strategy Sessions
Get New Clients
5. Joint Venture
Find a Good Partner
Partner Sets up TeleClass/Talk
You give TeleClass with Partner
Offer free Strategy Session
Point to Web Site
Application for Free Strategy Session
Reply & Set Strategy Sessions
Do Strategy Session
Get New Clients
6. Direct Outreach by Email
Email Blast to List
Invite to Strategy Session
Web Page with Info & Application
Set up Strategy Session by email
Direct to HEOB Web Page for more info
Do Strategy Session
Get New Client
7. Outreach to Warm Market
Make List of Warm Market
Prepare outreach script
Call to inform of HEOB
Send article
Follow Up – Offer Strategy Session
Send to HEOB Page
Do Strategy Session
Get New Client
8. Outreach to Cold Market
Research ideal companies
Prepare phone script
Make calls – leave messages
Follow Up – Direct to web page
Follow Up – Send article
Reach prospect for short phone meeting
Offer Strategy Session
Send more relevant materials
Ask prospect to do something
Do Strategy Session
Prepare Proposal
Get New Client