Type of communication
Smart phone friendly email (for those with Blackberry and iPhone smart phones)
Target audience
Medical practitioners who you believe already have some cover in place
Length
Approx 141 words before disclaimer and signatory block
Salutation
Tailor to circumstances eg. Dear [first name] or Hi [first name] or Dear Mr/Dr
[surname]
Subject Line
Improved coverage for medical professionals
Main body of email/letter
Several life insurers have introduced new definitions of disablement through their
income protection policies. For example, a new ’10 hour’ definition can allow you to
work for up to 10 hours per week without jeopardising any benefits.
This has proved popular with those running their own medical practice, as it allows
them to spend up to 10 hours per week keeping their practice in order, without any
reduction in disablement benefits (click here for more details). [insert a link to
page on your website with specialised medico content]
As a financial planner who specialises in providing protection solutions to medical
professionals, I can review your existing cover and make sure it reflects the recent
improvements available.
To arrange an obligation free appointment, simply reply to this email or contact me
on [insert contact number, preferably direct line or mobile].
For more information about me and my practice, visit [insert your website homepage
url]
Signature block
Footnote
Suggested Disclaimer
Yours sincerely,
[your name]
[AFSL/Authorised representative number]
To unsubscribe from receiving further emails, please reply to this email and put
‘UNSUBSCRIBE’ in the email subject line.
This material is not intended to constitute personal advice and must not be relied upon as
such. This material is of a general nature only and has been prepared without taking into
account your individual objectives, financial situation or needs. You should consider the
appropriateness of this material having regard to your objectives, financial situation and
needs and consider obtaining independent advice from a licensed financial adviser
Page 1 of 2
Suitable images
With communication tailored to smartphones, it is best to avoid graphics as they can
take a while to download, can be hard to view, and eat into download allowances.
Suitable accompanying
material
NA
Page 2 of 2