Figure 18-1
Developing an Advertising Plan
Copyright Atomic Dog Publishing, 2005
Table 18-4
Illustrations of Specific Advertising Objectives
Copyright Atomic Dog Publishing, 2005
Table 18-6
Advertising Media
Copyright Atomic Dog Publishing, 2005
Figure 18-4
Waste in Advertising
Copyright Atomic Dog Publishing, 2005
Figure 18-9
Developing a Public Relations Plan
Copyright Atomic Dog Publishing, 2005