Newsbrands and online travel
1
Newsbrands have considerable online reach
48%
27.1
million
Source: comScore MMX Multi-Platform August 2013
Newsbrands reach 27.1 million people
across online, tablet and mobile
2
A significant number of internet users in the UK visit a
travel site each month
60% = 26.6
Of UK internet users
visited online travel sites
in August
Source: comScore MMX Cross Visiting August 2013
million readers
Daily newspaper readers travel more...
...they are 19% more likely
than the UK average to have
taken three or more holidays
in the last 12 months
Holidays of 2+ days. Source: NRS PADD: Jul 2012-Jun 2013 + comScore Jun 2013
4
People are more likely to find out about the
websites they regularly use through press ads
How found out about websites they regularly use
- (%)
6.1
6.0
5.5
2.2
1.5
Source: TGI GB 2013 Q3 (April 2012 - March 2013) S02
5
Online newsbrand readers are 30% more likely to visit
travel sites than the average internet user
Online newsbrand visitors indexed
against average online user
% of retailers' visitors that read
newsbrands
Lonely Planet
173
82%
LateDeals.co.uk
144
68%
TripAdvisor
142
67%
Flight Centre
138
66%
Expedia
137
65%
Thomas Cook
134
64%
Thomson
133
63%
Trivago
131
62%
Secret Escapes
130
61%
Hotwire.com
129
61%
First Choice
128
61%
Travelsupermaket.com
128
60%
Travel Site
Source: comScore GSMA Mobile Media Metrics, June 2013
They also over index on the majority of airline websites
Airline Site
Source: comScore MMX Cross Visiting August 2013
Online newsbrand visitors
indexed against average
internet user
Qantas
153
Virgin Atlantic
152
American Airlines
150
British Airways
145
Emirates
138
Air France
132
EasyJet
129
Lufthansa
122
7
Newsbrands influence travel decisions
Research by the Daily Mail shows...
8 in 10
7 in 10
regularly
read Travel Mail
in the Daily mail
readers agreed
that newspapers
give them ideas
about holidays
7 in 10
3 in 10
readers also said
newspaper
advertising is useful
for information on
deals or offers
readers said that if
they see a good deal
advertised, they will
book it
Source: Mail Connected Nov 2012
8