MGT/411

Rise in food
production

Decrease in mid-year
revenue

Negative Impact on
over-all budget

Propose fix rate for raw
goods
o
Allows more control
over spending
o
Eliminates
unexpected costs
spikes
 Develop a new line of
products
o
New target audience
o
Supplemental
funding source
Increase Loyalty and
Profitability of
Consumers
Advertising
Forecasting
 Merchandise selection
and pricing
 Increased efficiency
 Reduced cost
 Meeting customer
expectations
 Price increase for whole
grain
o Drought conditions
o Wheat bread now leads
white in sales
 Demand rise for seafood
o Diet conscious
o Popularity of sushi
 Protect Profit Margins
 Budget for the future more
effectively
 Plan future sales and
promotions.
 Set and maintain a
schedule
 Review areas of:


success
improvement
 Where are we now?
 Where do we want to go?
 Strategic Planning
 Organize
 Trends
 Control situations
 Goldsborough, M (2009, September 3) How to carry out a Strategic Review. Retrieved from
http://www.goldsbrough.biz/strategic-review/
 Pricing lessons from New England's lobster glut. (2012, August 9). Harvard Business Review.
Retrieved from http://blogs.hbr.org/cs/2012/08/pricing_lessons_from_new_engla.html
 Schmidt, J. C., & Laycock, M. (2011). Theories of Strategic Planning. Retrieved from
http://healthknowledge.org/uk/public-health-textbook/organisation-management/5d-theoryprocess-strategy-devolopment/strategic-planning