#1 Initial email to introduce Word Trippers Tips program
Subject line: Writing worries can step on your success
WT TIPS banner here
Don’t Let the Wrong Words Step on Your Success
Words help you say what you mean in writing. But they can hinder you, too.
In your communications, what happens if you use the wrong word in the
wrong way—such as ending that important message “with my complements”
instead “with my compliments”?
Definitely, you risk raising doubt in the minds of those you want to impress.
You also risk:
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Causing confusion, even delays, by sending unclear messages
Wasting precious time revising and rewriting to clarify your meaning
Smudging your reputation among co-workers, colleagues, and customers
who wonder, “Does she know the difference between ‘compliments’ and
‘complements’—really?”
What can you do when pesky pairings (is it “adopt” or “adapt”?) trip you up?
You need to know!
Word Trippers Example
Adopt, adapt – “Adopt” means to take as one’s own (e.g., someone else’s
child), to choose (e.g., a lifestyle), or to formally accept (e.g., a position or
principle). “Adapt” is to adjust to various conditions. “When you adopt a
young girl, make it easy for her to adapt to your living environment.”
Turn to Your Ultimate Source for Choosing the Perfect Word When It
Really Matters!
(Your Organization’s Name) makes it easy for you to select the correct word
every time. Invest in a subscription to Word Trippers Tips—a weekly “hit”
of accuracy that explains the nuances of frequently confused words.
[link to affiliate page]
Invite a new confidence builder into your in-box every week
By knowing the right word to use in the right place, your esteem moves up a
notch in others’ eyes—and your own. And with a new Word Tripper every
week, you can focus on the latest and learn it well.
Plus the minute you register for Word Trippers Tips, you’ll receive an
ebook compilation of 390+ Word Trippers.
Invest in Word Tripper Tips and look for your Word Tripper of the Week
(text plus graphic plus audio) in your in-box every week for a full year.
Sample of Word Tripper of the Week
Plus once a quarter, you’ll receive practical bonuses—tools to improve your
punctuation, grammar, and word use—and surprise bonuses, too.
In support of your success, this (Your Organization’s Name) offer simplifies
choosing the correct word every time. Click here (Your Affiliate Link) or on
the link below the Word Trippers Tips graphic for full details.
[link to affiliate page]
(Your Organization’s Name) presents Barbara McNichol, creator of
Word Trippers
As an expert editor of nonfiction books
and articles, Barbara has been on a
crusade for two decades to curb the
misuse of words through her Word
Trippers. She continues to create Word
Tripper of the Week because, in her
daily editing role, it’s apparent she’ll
never run out! (More about Barbara at
www.BarbaraMcNichol.com)
Leave the impression of excellence
Make sure you leave an impression of excellence by choosing the right word
every time. Click on the link below the graphic to learn more.
[link to affiliate page]