Module 5_10th grade
Consumer Society
1 Look at the adverts (A-C). Which of the Key Words could you use to describe them
(translate the words)?
amusing, attractive, awful, boring, brilliant, clever, colourful, dull, offensive, ridiculous,
serious, sexist, shocking, silly, successful, tasteless, terrible, unusual, weird
What is the message of each advert? (you may increase the size of the adverts)
1st advert (50 words)
2nd advert (50 words)
3rd advert (50 words)
2 Answer the questions. (50 words each question)
a) What sort of adverts do you like most? Why?
a TV adverts b radio adverts c magazine adverts d billboard adverts
b) What sort of adverts do you think are the most effective? Why?
c) Which products usually have the best or worst adverts?
d) What do you think is the best advert on TV at the moment? Why do you like it?
3 Look at the Key Words below (translate them). Which expressions show:
a good value?
b good quality?
absolutely delicious, bargain prices, cool, distinctive, durable, fantastic value for money,
good flavour, guaranteed, high/top quality, something special, stylish, tasty, totally reliable,
unique, waterproof
Which adjectives you can use for each product?
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Mobile phone
Pizza
Jeans
4 Read the adverts (1-5). Match them with the descriptions (a-f). There is one extra
description.
a really delicious b stylish and good value c the perfect present for a woman d healthy and
natural e cheap but fashionable f durable and reliable
1
2
If you're cool, if you're no fool, come to our new shop, Bonzo T-shirts, in the High
Street. Cool designs ... top quality materials. And everything at fantastic value. Real
bargains! Don't miss your chance. Bonzo ... the coolest place for T-shirts in town.
It's Saint Valentine's Day next week ... and still nothing to give your partner? Get
something special for her at Scotts the Jewellers. Fantastic rings with stylish designs
3
4
5
... and at prices you'd never dreamed were possible. Make her dream come true at
Scotts in the Albion Centre.
Feeling a bit peckish? Fancy something tasty? Mm, yummy. Absolutely delicious.
Why not try some Old Cheshire Crisps yourself? Fantastic flavour ... at a fantastic
price. Old Cheshire Crisps.
February sales at Browns! Fifty per cent off all bags - yes, fifty per cent! Top quality
leather designer bags. The latest, stylish designs from London, Paris and Milan.
Fantastic value for your money at Browns in Mill Street, next to the cinema.
Our new selection of Marine Watches is out now. Marine Watches are extremely
durable, they're waterproof and totally reliable. All watches are guaranteed for three
years. With Marine Watches you get guaranteed quality at bargain prices. Marine
Watches, St Andrew's Street.
5 Look at the Key Words (translate them). Which of these products do you think they
refer to?
a music CD b holiday c aftershave d mobile phone
KEY WORDS: compact shape, debut performance, dreamy melodies, exclusive resorts, fivestar restaurants, flat screen, full of fun, permanent Internet connection, luxurious suites,
masculine scent, natural ingredients, sensual and refreshing
Reading
6 Read the adverts (1-4)
1 We have the edge over all other models for price and performance. Our top quality phone
with 300-pixel camera will help you capture those important moments. Take photos yourself
or download them from the Internet. View them on the flat screen and send them to your
friends, with sound if you like! This model gives you a permanent Internet connection so you
can download web pages quickly. The Babel BK99 has a stylish, compact shape. And don’t
worry - it's a piece of cake to use!
2 Our introductory offer for this brand new aftershave, ICEFRESH, is not to be sniffed at!
ICEFRESH has a cool, crisp and distinctly masculine scent which will make you even more
irresistible. ICEFRESH is both sensual and refreshing. Natural ingredients leave your
skin cool, relaxed and fresh - and keep you that way all day. Suitable for all skins
3 This CD is something special. Norah's voice is as smooth as honey and she has a
wonderfully lazy way of singing. This CD contains an excellent blend of blues, jazz and
country music, sung with simple backing of piano, bass and drums. Three of the songs were
written by Miss Jones herself and these all have warm, dreamy melodies. An excellent debut
performance.
4 We offer you the best holidays in the world with exclusive resorts in the Caribbean,
Mediterranean and Indian Ocean. All our resorts are full of fun. We have tennis, golf, sailing,
water skiing, snorkelling, scuba diving and extreme sports like parachuting and hang-gliding.
And we give free, professional tuition. You can choose from a wide range of accommodation,
from standard rooms to our luxurious suites. And you can eat anywhere from a simple bar to
a five-star restaurant. Our hotel staff will give you a warm welcome and do everything to
make your holiday memorable. We organise travel to and from the resorts and deal with any
problems, so you don't have to worry about anything. Just sit back and enjoy yourself! Book
now for an out-of-this-world experience!
According to the adverts (1-4), which product:
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is recommended by other people?
has free extras or special savings?
is easy to use?
has just come out?
is the best of its kind?
promises to return your money if you are not satisfied?
Answer the questions. Use the Opinion adjectives from key words.
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Which are the best and the worst adverts? Why do you think so?
Which advert tempted you most? Why?
Which adverts give the most practical information? Give examples.
Which parts of the adverts do you think are exaggerations?
Which advert is the most difficult for you to understand? What makes it difficult?
7 Match the expressions (1-9) from the adverts with their meanings (a-i).
1.
2.
3.
4.
5.
6.
7.
8.
9.
have the edge over all other models
will help you capture the moment
a piece of cake to use
our offer is not to be sniffed at
her voice is as smooth as honey
she is a breath of fresh air
an out-of-this-world experience
our staff will give you a warm
welcome
just sit back and enjoy yourself
a)
b)
c)
d)
e)
f)
g)
h)
i)
extremely easy
too good to ignore
are better than
new and original
create a memory
absolutely amazing
relax
be friendly and helpful
pleasant and easy to listen to
8 Complete these sentences with expressions from the previous task.
1.
2.
3.
4.
5.
6.
The exam was ...! Much easier than I expected.
Both teams are playing well but I think Arsenal ... Liverpool and they'll win.
I know you don't feel well so just ... and let me cook dinner.
I love going to her house. She always gives you a ...
There is 30% off TVs in the sales this month. That's ...
That new history teacher is a ... The rest of the department is a bit old and boring.
9 Choose a real product or make one up (e.g. CD/DVD/shoes/watch). Think of at least
five good things to say about it. Use the key words and underline them. (150 words)
Example
Total Disaster, by Grunge, is one of the best CDs I've heard recently. It is a really cool
mixture of rap and jazz. The saxophone ....
10 Complete the sentences with the words below.
successful, sexist, shocking, silly, bargain prices, serious, unusual, offensive, guaranteed,
waterproof
e.g. The advertisement shows hungry, homeless people asking for money, so, yes, it is
shocking.
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The advert laughs at people who are not beautiful and clever and I find that ...
It was the most ... ad of the year; thousands more people bought the product.
Do you prefer funny ads or ... ones?
The advert said that the watch was ... but it stopped working after I'd worn it to the
swimming pool.
I don't think this ad is funny at all; a man dressed as a chicken is just ...
The ad doesn't talk about the products, just how much you save because of the ...
Adverts where they don't mention the product's name are very ....
Many women find adverts using women with very few clothes on ... .
We use only the finest ingredients in our biscuits, so their wonderful flavour is ... .
10 Describe your favourite and your worst adverts. Choose adjectives to describe why
you like or don't like them (200 words). Underline the key words that you have
managed to use in your description.
Grammar: Articles
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a/an
the
the in geographical names
no article
Study the rules! http://www.edufind.com/english/grammar/definite_indefinite_article.php
Study the rules, do the exercises (ex.1, ex. 2, ex.3) and check your answers online!
http://web2.uvcs.uvic.ca/elc/studyzone/410/grammar/410-articles-a-an-the.htm
1 Choose the best alternative from the three provided. Underline the correct answer.
1 The government should take some measures to improve the situation of ___ unemployed.
a) –
b) an
c) the
2 Sue has visited Belgium many times but she has never been to ______Netherlands.
a) –
b) a
c) the
3 During his trip to China, Tom was attacked by ______alligator.
a) –
b) an
c) the
4 ______Mount Everest is the highest mountain in the word.
a) –
b) A
c) The
5 The most important river in Poland is ______Vistula flowing northwards through Cracow
and Warsaw.
a) –
b) a
c) the
6 No wonder you failed your zoology test if you included ______whale in a group of fish.
a) –
b) a
c) the
2 Complete the text with the where necessary.
__The ___ (0) British Isles are a group of _ (1) islands in _(2) North Sea on _ (3) Atlantic
coast of _(4) Europe. _(5) two largest islands are called _(6) Britain and _ (7) Ireland. _ (8)
Ireland is divided into _ (9) two countries; _(10) Irish Republic and _(11) Northern Ireland
which is part of _ (12) United Kingdom. _(13) two islands are separated by _ (14) Irish Sea.
__ (15) Isle of Man is situated between __ (16) Britain and __(17) Ireland. _ (18) Isle of
Wight is in _ (19) English Channel, near __ (20) Portsmouth.
Grammar: The Future
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Present simple for fixed future events (schedules, timetables, itineraries)
http://www.grammaring.com/present-simple-for-fixed-future-events-schedulestimetables-itineraries
Present continuous for fixed future arrangements
http://www.grammaring.com/present-continuous-for-fixed-future-arrangements
BE GOING TO for intentions
http://www.grammaring.com/be-going-to-for-intentions
BE GOING TO for predictions
http://www.grammaring.com/be-going-to-for-predictions
Future simple for intentions (offers, promises, decisions)
http://www.grammaring.com/future-simple-for-intentions-offers-promises-decisions
Future simple for predictions
http://www.grammaring.com/future-simple-for-predictions
The difference between WILL, BE GOING TO and present continuous for future
events
http://www.grammaring.com/the-difference-between-will-be-going-to-and-presentcontinuous-for-future-events
Intermediate grammar exercise: future simple (will) or ‘going to’ future: common
mistakes
http://speakspeak.com/english-grammar-exercises/intermediate/future-simple-willversus-going-to-future
Exercises: Do the exercises and check your answers online!
http://www.englisch-hilfen.de/en/exercises/tenses/will_going_to_future.htm
http://www.englisch-hilfen.de/en/exercises/tenses/future.htm
http://www.englisch-hilfen.de/en/exercises/tenses/simple_present_progressive.htm
1 Read the dialogue below. Match the underlined examples (1-10) with the tenses and
verb forms (a-e) in the table.
Helen: 1 I'm going to take my driving test. I think 2 it might help me get a job.
Peter: Have you had any lessons yet?
Helen: No, 3 I'm having my first one tomorrow afternoon.
Peter: What time?
Helen: 4 I finish classes at three o'clock and 5 I'm seeing my instructor afterwards.
Peter: Oh, 6 I may come and watch! No, only joking! Who's your instructor?
Helen: Someone my mum knows. My mum thinks 7 she'll be good. She's got a hundred per
cent pass rate.
Peter: You should be all right, then. Pity about the weather. Look at those clouds.
Helen: Yeah, 8 it's going to rain. I'm sure.
Peter: Listen, I think 9 I'll take this road. It's quicker. And 10 I'll drop you off at the lights.
Is that OK?
Helen: That's fine.
Tense/verb form
a be going to + infinitive
b Present Continuous (future use)
c Present Simple (future use)
d will + infinitive
e may/might + infinitive
2 Match the underlined examples (1-10) in the previous task with the following uses (ag).
a.
b.
c.
d.
e.
f.
g.
prediction based on experience or intuition
intention
prediction based on observing the present situation
personal arrangement
official/fixed arrangement that we can't change
spontaneous decision
uncertain prediction
3 Underline the correct word to describe the future form.
e.g. It’s going to be warm tomorrow.
a) decision
b) prediction c) intention
1 I’m going to clean the sitting room this afternoon.
a) intention b) prediction c) appointment
2 Your train arrives at 13.25.
a) decision
b) prediction c) appointment
3 In ten years, this tree will be 3 metres high.
a) decision
b) prediction c) appointment
4 I’m seeing the doctor this evening.
a) decision b) prediction
c) arrangement
5 I’ve got an idea! We’ll paint it pink!
a) decision
b) prediction c) appointment
6 The exam starts at exactly 3 o’clock.
a) decision
b) prediction c) appointment
7 It’s going to be foggy tomorrow morning.
a) decision
b) prediction c) appointment
8 Everyone will use the internet by 2010.
a) decision
b) prediction c) appointment
9 I’m not going to celebrate my birthday.
a) intention b) prediction c) appointment
10 She’s going to fall into the pit.
a) decision
b) prediction c) intention
4 Underline the best future form to complete the sentences.
0 I (play) tennis with David tomorrow afternoon.
a) ‘m playing
c) ‘ll play
b) play
1 Our train (leave) at 08.43 tomorrow morning.
a) is leaving
b) leaves
c) is going to leave
2 What time ______ the last train (leave)?
a) is / leaving
b) does / leave
c) will / leave
3 Look at the clouds. It (rain).
a) ‘ll rain
b) ‘s raining
c) ‘s going to rain
4 I think in the future we (have) mobile phones inside our heads.
a) ‘re having
b) ‘ll have
c) ‘re going to have
5 School (start) at 8.45 every morning.
a) ‘ll start
b) starts
c) is starting
6 The football match (not finish) until after five o’clock.
a) doesn’t finish
b) won’t finish
c) isn’t finishing
7 The plane leaves on Thursday but it (not arrive) until Friday.
a) won’t arrive
b) doesn’t arrive
8 I (be) a famous pop singer when I grow up.
a) ‘ll be
b) ‘m going to be
c) am
c) isn’t arrive
9 ”Mum, what time ______ lunch (be) ready?”
a) will / be
b) is / being
c) is / going to be
10 In 100 million years the sun (be) dead.
a) is going to be
b) will be
c) is being
5 Put the verbs in brackets in the correct form with will, may/might, be going to, the
Present Continuous or the Present Simple to express future events.
e.g. I don’t need your help. I think I __will manage__ (manage) myself.
1 Hurry up! Our bus _____ (leave) in twenty minutes!
2 I know! We ____ (buy) a mobile phone for her birthday present. What do you think?
3 Watch out! You __________ (fall) down the stairs!
4 I’m afraid I can’t help you with the move tomorrow. I ____ (have) my final exams at
school.
5 I’m sure several more countries ______ (join) the European Union within the next three
years.
6 I’m not preparing chilli con queso for our dinner because some guests _______ (not like)
spicy food.
7 I’ve decided not to go to Peru with them. I ______ (spend) two weeks at the seaside
instead.
6 Put the verbs in brackets into the correct future form.
1 A: Do you want to come over to my house next Wednesday?
B: I'm sorry I can't. I... (study) for my English test.
2 A: Have I got time to go to the airport bookshop?
B: Oh yes! Our plane ... (not take off) for another hour.
3 A: What would you like?
B: I ... (have) some of those little sausages, please.
4 A: Janet isn't running as well as she usually does.
B: No. She ... (not win) the race.
5 A: Shall we go to a restaurant tonight after the theatre?
B: I don't know. The show ... (finish) at half past nine. Is that too late?
6 A: Bill and Tina are really in love, aren't they?
B: Yes. They ... (get) married. I'm sure of it.
7 Write six sentences about your future. Use the appropriate verb form/tense for each
sentence: be going to, Present Continuous, Present Simple or will.
1 Make a prediction about life in the year 3000. ...
2 Write about one of your intentions for next year. ...
3 Write about a personal arrangement that you've made for later this month. ...
4 Make a spontaneous decision about your activities tomorrow. ...
5 Predict tomorrow's weather, based on today's weather or on weather forecasts that you've
seen/heard/read today. ...
6 Give the starting and finishing times of a TV programme that you want to watch later this
week. ...
Mini Grammar (Translate the underlined words)
some, any, no
Rule! We use some, any and no in front of uncountable and plural nouns.
1 We use some in affirmative sentences and in questions when we expect the answer “Yes”:
I've wet some nice people.
Would you like some water?
2 We use any in questions and negative sentences:
Have you got any money?
I don't know any foreign tennis players.
3 No means the same as 'not any':
I've got no money at all. = I haven't got any money.
1 Complete the sentences with some, any or no.
1.
2.
3.
4.
5.
6.
7.
8.
I found ... money in the street yesterday - £40!
Did you take ... photos when you were on holiday?
Don't tell Jim that joke. He's got ... sense of humour.
I haven't got ... time for people like him.
Would you like ... wine or ... beer?
If you're hungry, there are ... sausages in the fridge.
I'm sorry. There are ... seats for tonight's show.
There aren’t ... girls in our maths class.
many, much, a few, a little, a lot of/lots of
Rule! We use many and much in questions and negative sentences.
1 We use many in front of plural countable nouns:
Did you see many interesting films last year?
I didn't get many cards last Christmas.
2 We use much in front of uncountable nouns:
Do you need much money to go on a winter holiday?
I don't spend much time reading.
Rule! We use a lot of/lots of with countable or uncountable nouns, in affirmative and
negative sentences, and in questions.
The baby has a lot of toys.
Do you drink a lot of fruit juices?
We didn’t get a lot of food at the supermarket?
2 Complete the sentences with many or much where possible, otherwise use a lot of.
1.
I didn't pay ... attention to what he was saying.
2.
3.
4.
5.
6.
Were there ... people in town today?
We bought ... food for the party.
I've worked for ... different companies.
I didn't agree with ... of the ideas in his book.
Is there ... pollution in your country?
Rule! A few and a little mean the same as some or not a lot/not much.
1 We use a few in front of plural countable nouns:
I haven't got a big collection, just a few CDs.
2 We use a little in front of uncountable nouns:
Hurry up! We have only a little time left.
3 Complete the sentences with a few, a little, much or many.
e.g. There's a little food but not much drink.
1.
2.
3.
4.
5.
6.
7.
8.
... people arrived before you but not ...
There's not ... food in the house.
They haven't got ... friends.
Unfortunately, I haven't got ... time.
We only took ... luggage on the flight.
I haven't done ... work today.
She felt ill just ... days before the exam.
We only have ... petrol left.
4 Underline the correct expression in the text below.
There aren't many/a few adverts on TV these days where someone just comes on and says
“Buy this. It doesn't cost many/much money.” A little/A lot of modern adverts are more like
films or music videos and a few/much of them are really unusual or artistic. It's amazing
what advertisers can do with a little/a few imagination. But some/much adverts are so
unusual that you remember the ad but you have any/no idea what the product is! And I don't
think that any/no advertiser really wants that!
Communication: Vocabulary
1 Who is speaking, the shop assistant (write SA) or the customer (write C)?
e.g. Have you got your receipt? SA
1.
2.
3.
4.
5.
6.
7.
What exactly is wrong with it?
Did you pay by cheque card or by cash?
I used a cheque card.
Would you like me to refund your money?
It's annoying that you haven't got another one in the same colour.
Why do I need the box it came in?
I think I'll take the refund.
2. Complaining. Complete the dialogue with these sentences.
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Here you are.
I'd like a refund, please.
I'm afraid
Can I help you, madam?
I've got a problem with
the bag it came in
What exactly’s wrong with it?
Shop assistant: Good morning. (1)...
Customer: Morning. (2)... this camera.
Shop assistant: Right, madam. (3)...
Customer: Well, I bought it last week. I've tried to use it. But nothing happens when you
press this button.
Shop assistant: (4)... . I can't refund your money without a receipt. Have you got the receipt
and (5)... ?
Customer: Yes, I have. Here they are.
Shop assistant: Thank you. Right. I can either get you another one or I can refund your
money.
Customer: (6)...
Shop assistant: Did you pay by credit card or by cash?
Customer: By cash.
Shop assistant: OK. (7)...
Customer: Thank you.
3 Match the phrasal verbs with the meanings in the table
Compare products and prices
Get rid of
Approach
Begin
Give advice about
Phoned
Convinced/deceived
Study
Return
See if somebody fits
Phrasal verbs: to shop around, to be taken in, to throw away, to try on, to read through, to
take something back, to go up to somebody, to ring up, to start off, to help somebody out
with.
4 Make up questions with phrasal verbs from the previous task to find out whether your
friend is a good consumer.
e.g. Do you usually shop around in different places before you buy something?
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
5 Make up two small stories/situations (150 words each) about some shopping problems
using the phrasal verbs from task 3 (five phrasal verbs in each story).
1st story...
2nd story...
Speaking
Make up a dialogue (200 words). Discuss what you and your friend like and don’t like in
advertising. If you are of the same opinion, try to express your agreement. If you don’t
share the same feelings, also make it clear to your partner. You can choose one or more
of the following topics;
 Problems of advertising to children
 Using children in advertising
 Shocking advertising
 Products that should banned for advertising
 Advertising on TV