Gamification.
Philipp Busch
Outcomes
• Understand the concept of Gamification
• Be aware of Gamification around you
• Experience Gamification on your own
Overview Map
LEVEL 4:
Advanced
Gamification
LEVEL 3:
Gamification
Parcours
LEVEL 2:
Examples
LEVEL 1:
Gamification VS
Serious Games
Gamification
Definition
Oxford Advanced Learner‘s Dictionary:
• “the use of elements of game-playing in
another activity, usually in order to make that
activity more interesting.”
http://www.oxforddictionaries.com/definition/learner/gamification
Gamification
• It‘s not about playing games. Its about
learning from games.
Gamification
Serious Games
Definition
Financial times
• “Serious games are games designed for a purpose beyond
pure entertainment. They use the motivation levers of
game design – such as competition, curiosity, collaboration,
individual challenge – and game media, including board
games through physical representation or video games,
through avatars and 3D immersion, to enhance the
motivation of participants to engage in complex or boring
tasks.”
http://lexicon.ft.com/Term?term=serious-games
Serious Games
• The fun and entertainment of the player is not
the only purpose of the game
• Games and Simulations with a „higher“
purpose
Gamification and Serious Games
Games
Serious
Games
Gamification
Reality
Overview Map
LEVEL 4:
Advanced
Gamification
LEVEL 3:
Gamification
Parcours
LEVEL 2:
Examples
LEVEL 1:
Gamification VS
Serious Games
Volkswagen Fun Theory
• Youtube..
Gamification or Serious Game?
GAMIFICATION
Adidas IT Security Training
www.adidas.com
http://www.adtractive.de/digitale-spielwiese/2015/06/12/gamification-best-cases/
Gamification or Serious Game?
Serious Game
Examples: Employee Engagement
• Windows Textboxes
Gamification or Serious Game?
Serious Game
Games
Serious
Games
GAMIFICATION
Gamification
Reality
Example Crowd Sourcing
• Collective Systems
Gamification or Serious Game?
Serious Game
Example Behaviour Change
• Zombies Run!
Gamification or Serious Game?
GAMIFICATION
Example Behaviour Change (?)
Gamification or Serious Game?
GAMIFICATION
Another example..
Gamification or Serious Game?
GAMIFICATION
Serious Game
Examples: Marketing
Example GIZ Gamification: MOOC
Quality 4 Digital Learning
GIZ Gamification: Hackathon in Addis
Abeba 2015
GIZ Gamification: Hackathon in Addis
Abeba 2015
Froggy Fred: A mobile app for
Financial Education and Microfinance
Zega Citizen Builder:
Be a better citizen
Top Bird: Game focused on
Entrepreneurship Education
Be the Boss: Problem
Solving Using Design
Thinking
AfriOne: Solving Tribalism Tension
Example GIZ Gamification: Labour
Market Access Program Cairo
Overview Map
LEVEL 4:
Advanced
Gamification
LEVEL 3:
Gamification
Parcours
LEVEL 2:
Examples
LEVEL 1:
Gamification VS
Serious Games
Gamification Parcours
•
•
•
•
•
Split up in teams
Don‘t split up within the team
Gamification Parcours: 20 mins
Internet is forbidden
Don‘t punsh your opponents
• Dive into it! Experiment!
• HAVE FUN! 
Overview Map
LEVEL 4:
Advanced
Gamification
LEVEL 3:
Gamification
Parcours
LEVEL 2:
Examples
LEVEL 1:
Gamification VS
Serious Games
Gamification Tools
Gamification Tools
Dynamics
(Grammar)
Mechanics
(Verbs)
Components
(Subjects)
Werbach.com
Tools
Dynamics:
• 1. Constraints
• 2. Emotions
• 3. Narrative
• 4. Progression
• 5. Relationships
Tools
Mechanics:
• 1. Challenges
• 2. Chance
• 3. Competition
• 4. Cooperation
• 5. Feedback
• 6. Resource Acquisition
• 7. Rewards
• 8. Transactions
• 9. Turns
• 10. Win states
Tools
Components:
• 1. Achievements
• 2. Avatare
• 3. Badges
• 4. Boss Fights
• 5. Collections
• 6. Combats
• 7. Content Unlocking
• 8. Gifting
• 9. Leaderbords
• 10. Level
• 11. Points
• 12. Quests
• 13.Social Graph
• 14. Teams
• 15. Virtual Goods
Gamification is more than PBL‘s
Psychology behind it: Octalysis
Framework
Yukaichou.com
Business Objectives
Change the POV!
Iterative
Process
Gamified System
User Action
Gamified System 2.0
User Action
Gamified System 3.0
Overview Map
LEVEL 4:
Advanced
Gamification
LEVEL 3:
Gamification
Parcours
LEVEL 2:
Examples
LEVEL 1:
Gamification VS
Serious Games
Wrap it up
• Gamification: Reality combined with game
elements
• Serious Games: Games with higher target
LEVEL 1:
Gamification VS
Serious Games
Wrap it up
• Examples
LEVEL 2:
Examples
Wrap it up
• Parcours: Hands on!
LEVEL 3:
Gamification
Parcours
Wrap it up
LEVEL 4:
Advanced
Gamification
• Gamification = Applied Psychology
And the winner is..