Holistic Mobile Game Development with Unity
@ 2015 Taylor & Francis. All rights Reserved.
1
Introduction
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The strategy of monetizing mobile apps to
maximize revenue with in-game advertising
and in-app purchases.
Tools for monetization and publishing mobile
games.
Plugins for social networking.
In-app purchasing and banner advertising.
Targeting game genre to mobile player
demographics and designing
to be noticed.
@ 2015 Taylor & Francis. All rights Reserved.
2
Publishing
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The Rise of the Mobile Marketplace
 Digital application distribution
platforms
 Unique advertising and marketing
 Content pricing and sales
Publishing to the Apple App Store
 Publishing to Google Play
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@ 2015 Taylor & Francis. All rights Reserved.
3
Players
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Pick your
Audience
Pick your
Approach
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Record their
Progress
 In-Game
Advertising
 In-App
Purchasing
@ 2015 Taylor & Francis. All rights Reserved.
4
Getting Pushy
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Apple Push
Notification Service
@ 2015 Taylor & Francis. All rights Reserved.
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Google Cloud Messaging
for Android
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Promotion
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Icon Design
Getting
Noticed
Facebook
Integration
Twitter (iOS
plugin)
@ 2015 Taylor & Francis. All rights Reserved.
6
Publishing, Players, and Promotion
Summary
The creative process of design and developing
a great mobile game contradicts the strategic
landscape of publicity and monetizing.
 Hire experts who know what they are doing to
get your game seen and downloaded by as
many players as possible.
 Listen to advice.
 Build up a supporting narrative and network
to entice and engage new players.
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@ 2015 Taylor & Francis. All rights Reserved.
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