The Spanish online gambling market
Jaime Ferré
COO Grupo ITnet
http://www.GrupoITnet.com
[email protected]
http://www.Ferre.es
Grupo ITnet
ITnet is a holding company founded in 1996 that
focuses on the T.I.M.E.* business in Spain and
Latin America.
Our principle business is a network of games,
sports and lifestyle websites with more than 6
million unique users** per month.
* Telecom, Internet Media & Entertainment
** Nielsen Netratings audited
Spanish offline gambling market (in millions)
Bingos
3833
14%
Cupon O.N.C.E.
Euromillon
733
3%
Casinos
2444
Quiniela
9%
493
2%
2023
7%
National lottery
5233
18%
Bono Loto
602
Slot machines
10729
37%
Primitiva
2240
8%
2%
Audiences
• 41% of the (Spanish) population has Internet
access (+15.5 millions)
• 1.7 million new users in the last 12 months
• 57% male – 43% female (growing).
• 64% between 20 and 44 years old.
• 76% access from home
• 33 million expected in 2010
Source: AIMC April-May 2007
Sites
Unique users
Page views
Pages / user
Time
Onlae.com
175,000
441,000
2
0:00:34
Miapuesta.com
169,000
18,576,000
5
0:27:00
JuegaBingoYa.com
165,000
582,000
2
0:01:40
PartyPoker.com
158,000
362,000
2
0:01:40
Loterias.com
148,000
788,000
2
0:02:22
Bwin.com
132,000
31,599,000
7
0:59:28
• Onlae.com is the national lottery site
• Miapuesta and Bwin are the main players in the
betting market
Source: Nielsen home panel November 2006
Main online Players in the Spanish market
• National lottery resellers
– Ventura24.com
– Digidis.com
– Lotojuegos.com
• Betting
– Miapuesta.es (Sporting Bet)
– Bwin.com
• Casino
– 888.com
• Bingo
– Juegabingoya.com (ST Minver operated)
– Elbingo.com
Online figures
• More than 600,000 people play online games
with money in Spain. More than 500 million
euros was spent on gambling in 2006
– 35.8% Sports betting
– 25.1% Casino and bingo
– 20.3 % Poker
– 15.2 % Lottery
Source: Laura Guillot Spanish gambling expert
Market movements
• The Spanish offline operators are beginning
their online operations.
• Last year’s offline Spanish operators created
big partnerships with global operators.
– Cirsa and Ladbrokes : Sportium
– Codere and William Hill: Victoria
– Grupo Orenes and Betbull: W1nners
– Ekasa and Betfred: Reta
– Atzaria and Stan James: 10 a 1
Source: Laura Guillot
Regulation
• The Spanish National Government doesn’t have
jurisdiction over the gambling industry.
• Internet betting and gambling are neither regulated
nor prohibited by The Spanish National Government.
• Spain has 17 regional gambling jurisdictions, only the
Basque Country and Madrid have online regulations.
• Gambling advertising is forbidden, but Real Madrid
(Bwin), Sevilla F.C. (888) and the biggest, Media
holdings have gambling advertisers.
New laws
The June’s Plenary session of the Senate, has
ratified the amendment of the law with the
following text:
– Encourage and promote an EU directive that regulates Internet
gambling in the seat of the EU with prior consultation with the
autonomous communities that regulate the gaming and
entertainment industry.
– Develop a standard that governs electronic betting services,
with special focus on the internet, in accordance with
Community Law.
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