D11-1 Annex | Visual Identity Guidelines
Deliverable:
Visual Identity Guidelines
Author(s):
Margaret Pesuit, ISIS
Version:
Draft 1
Quality review:
Loredana Marmora, ISIS
Date:
13/07/2017
Grant Agreement N°:
Starting Date:
Duration:
645884
01/03/2015
Coordinator:
Bart Verspagen, UN-MERIT
E-mail:
[email protected]
www.i3u-innovationunion.eu
36 months
Page 1 of 10
This project has received funding from the European
Union’s Horizon 2020 research and innovation
programme under grant agreement No 645884.
D11-1 Annex | Visual Identity Guidelines
Table of Contents
1.
About These Visual Identity Guidelines .............................................................................................................. 3
2.
Introduction – The Visual Identity ......................................................................................................................... 4
2.1 Why Do We Need a Visual Identity? .................................................................................... 4
2.2 What Constitutes a Visual Identity? ..................................................................................... 4
2.3 When Should the Visual Identity Be Used? .......................................................................... 4
3.
The Logo ......................................................................................................................................................................... 5
3.1 Position of the Logo ........................................................................................................... 5
3.2 Incorrect Use of the Logo ................................................................................................... 5
4.
I3U Colours .................................................................................................................................................................... 6
5.
I3U Typography............................................................................................................................................................ 7
5.1 Primary Typeface ................................................................................................................. 7
5.2 Website .............................................................................................................................. 7
5.3 PowerPoint ......................................................................................................................... 8
6.
I3U Templates ............................................................................................................................................................... 9
7.
Legal Information ......................................................................................................................................................10
7.1 Information on EU Funding — Obligation and Right to Use the EU Emblem ..................... 10
7.2 Disclaimer Excluding Agency Responsibility ...................................................................... 10
www.i3u-innovationunion.eu
Page 2 of 10
This project has received funding from the European
Union’s Horizon 2020 research and innovation
programme under grant agreement No 645884.
D11-1 Annex | Visual Identity Guidelines
1. About These Visual Identity Guidelines
The I3U Visual Identity Guidelines are an integral part of the “Dissemination Plan” developed for
the I3U project, and they describe the “look” of the entire I3U project. This visual identity is comprised
of several elements, which are detailed in this document.
The aim of this guide is to ensure the consistent, memorable, attractive and user‐friendly visual
presentation of all the informational products delivered within the framework of the I3U project. It is
meant for users who need certain elements or templates for different products such as presentations,
reports, etc.
Other templates and specifications may be developed over the course of the project. In this case,
the I3U Visual Identity Guidelines will not be modified to include this additional information, but
an update will be provided as part of the periodic reporting for the I3U project.
All logo data, templates and other material related to the visual identity will be provided for
download in the internal section of the I3U website.
www.i3u-innovationunion.eu
Page 3 of 10
This project has received funding from the European
Union’s Horizon 2020 research and innovation
programme under grant agreement No 645884.
D11-1 Annex | Visual Identity Guidelines
2. Introduction – The Visual Identity
2.1 Why Do We Need a Visual Identity?
A common visual identity will ensure that all communication is branded with the aims of the Europe‐
wide I3U project, thus increasing its impact. Having a memorable image, as well as a clear message,
is essential in order to ensure that the target groups easily recall the project and its products. This
way, a recipient of the I3U target group who reads through the “IU Commitment 33 Report” (WP8),
then visits the website of I3U to learn more about the project and receives an I3U leaflet will
automatically link all of these products, even without consciously thinking about it, because of the
strong image created by the visual identity.
2.2 What Constitutes a Visual Identity?
Certain elements, such as a distinctive logo, an explanatory slogan, and specific typographical and
chromatic choices, form I3U’s visual identity. These elements lead users to easily recognize I3U.
All partners are expected to apply the logo and corporate identity for all their dissemination activities
and respective publications.
2.3 When Should the Visual Identity Be Used?
The visual identity guidelines should be applied to all external communication regarding I3U and its
activities.
www.i3u-innovationunion.eu
Page 4 of 10
This project has received funding from the European
Union’s Horizon 2020 research and innovation
programme under grant agreement No 645884.
D11-1 Annex | Visual Identity Guidelines
3. The Logo
The purpose of I3U is to strengthen Europe’s potential for innovation, and the project has set out
13 general objectives and 34 specific policy commitments associated with these objectives, for which
it will create a system of assessment. It is a project that seeks to understand what initiatives work,
how we can encourage innovation, and how innovation, in turn, affects the economy.
The I3U logo (to the left) is a figurative mark,
consisting of four main elements: t h e n a m e o f
t h e project, i t s slogan, i t s key image and i t s
colours. As the project name "I3U" is not self‐
explanatory, a slogan ("Investigating the Impact of
the Innovation Union") is incorporated to
communicate the overall aim of the project.
The I3U logo consists of a green ”I”, a yellow ”3”, and
a green ”U” with three parallel arrows curving
upward and outward, with its slogan, ”Investigating
the Impact of the Innovation Union” below.
The most visually important part of the logo are the arrows, meant to evoke a sense of movement
and direction and to symbolise the forward-looking vision of the project. The parallel positioning of
these arrows represent the concerted effort of all partners in achieving this vision.
3.1 Position of the Logo
As a general rule, the logo must be placed on the top left side in publications, reports,
letters and presentations.
3.2 Incorrect Use of the Logo
Do not change the shape and proportions of the logo.
Do not change the typography or position of the slogan.
Do not change the colours of the logo.
www.i3u-innovationunion.eu
Page 5 of 10
This project has received funding from the European
Union’s Horizon 2020 research and innovation
programme under grant agreement No 645884.
D11-1 Annex | Visual Identity Guidelines
4. I3U Colours
Here are the colours of the logo, given in Hex Code and then RGB. These colours are used in the
document and PowerPoint templates, as well as in print materials, such as the leaflet. However, a
more muted version of these vivid colours will be used on the website.
www.i3u-innovationunion.eu
Page 6 of 10
This project has received funding from the European
Union’s Horizon 2020 research and innovation
programme under grant agreement No 645884.
D11-1 Annex | Visual Identity Guidelines
5. I3U Typography
5.1 Primary Typeface
Segoe UI is our primary typeface that should be used in all typeset communications, such as
publications, leaflets and reports. It should also be used for all printed communications (letters,
forms, etc.). This font was chosen for its clean lines and ease of readability .
Title: Segoe UI, font size 24, bold
Subtitle: Segoe UI, font size 20, bold
Heading 1: Segoe UI, font size 16, bold
Heading 1.1: Segoe UI, font size 14, bold
Heading 1.1.1: Segoe UI, font size 12, bold
Paragraph: Segoe UI, font size 11
Table heading: Segoe UI, font size 12, bold
Table text: Segoe UI, font size 11
Captions : Segoe UI, font size 10, italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
5.2 Website
Our website, currently under construction, will use the Nuance and Nobile fonts.
www.i3u-innovationunion.eu
Page 7 of 10
This project has received funding from the European
Union’s Horizon 2020 research and innovation
programme under grant agreement No 645884.
D11-1 Annex | Visual Identity Guidelines
5.3 PowerPoint
Segoe UI is used as the font in PowerPoint presentations. Segoe UI is preinstalled on both PCs and
Mac computers.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Cover:
Title: Segoe UI, font size 40
Subtitle: Segoe UI, font size 28, dark green
Pages:
Topic: Segoe UI, font size 36
Subtopic: Segoe UI, font size 24
Headline: Segoe UI, font size 24, bold, dark green
Bullet point 1: Segoe UI, font size 22
Bullet point 2: Segoe UI, font size 20
Text: Segoe UI, font size 18
Special text: Segoe UI, font size 18, bold, dark green
Text over graphics: Segoe UI, font size 28
www.i3u-innovationunion.eu
Page 8 of 10
This project has received funding from the European
Union’s Horizon 2020 research and innovation
programme under grant agreement No 645884.
D11-1 Annex | Visual Identity Guidelines
6. I3U Templates
Six templates have been designed for I3U and will be available for download in the internal area of
the I3U website. All templates define various elements, such as design, font and font size, headlines,
bullet‐points, etc. These elements must be strictly respected by the I3U partnership.
There are three meeting-related templates, a report template, a presentation template, and a
Publications/Dissemination Activities Form (for internal use).






The “Meeting Agenda Template” has been designed for project meetings.
The “Meeting Evaluation Template” has been designed to evaluate project meetings.
The “Meeting Minutes Template” has been designed to provide minutes for project
meetings.
The “Report Template” has been designed for project reports, project deliverables, etc.
The “Presentation Template” has been designed for presentations at project meetings and for
official presentations on behalf of the I3U project (e.g. during conferences or other events).
The “Publications/Dissemination Activities Form” has been designed for partners to submit
their published papers, articles, presentations given at conferences, and any other relevant
results/publications to ISIS, so that these can be publicised on the website and via social
media channels. This form is to be submitted every three months.
www.i3u-innovationunion.eu
Page 9 of 10
This project has received funding from the European
Union’s Horizon 2020 research and innovation
programme under grant agreement No 645884.
D11-1 Annex | Visual Identity Guidelines
7. Legal Information
7.1 Information on EU Funding — Obligation and Right to Use the
EU Emblem
Unless the Agency requests or agrees otherwise or unless it is impossible, any dissemination of results
(in any form, including electronic) must:
(a) Display the EU emblem, and
(b) Include the following text:
“This project has received funding from the European Union’s Horizon 2020 research and innovation
programme under grant agreement No 645884”. This text must be in Tahoma typeface, rather than
Segoe UI.
When displayed together with another logo, the EU emblem must have appropriate prominence. For
the purposes of their obligations under this Article, the beneficiaries may use the EU emblem without
first obtaining approval from the Agency. This does not however give them the right to exclusive use.
Moreover, they may not appropriate the EU emblem or any similar trademark or logo, either by
registration or by any other means.
7.2 Disclaimer Excluding Agency Responsibility
Any dissemination of results must indicate that it reflects only the author's view and that the Agency
is not responsible for any use that may be made of the information it contains.
In addition to the E U programme banner, the following legal
any written information produced for projects or events. This
font size and it can be placed in areas that are less prominent
e.g. at the bottom of websites or in the editorial information
disclaimer must be display ed on
disclaimer can be written in a small
than those used for the main logo,
of publications.
“This project has been funded with support from the European Commission. This publication
(communication) reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.”
www.i3u-innovationunion.eu
Page 10 of 10
This project has received funding from the European
Union’s Horizon 2020 research and innovation
programme under grant agreement No 645884.