®
PLAY YOUR BEST GOLF. CADDIEON® CAPTURES
ALL YOUR GAME DATA AND SOPHISTICATED
STATISTICS AUTOMATICALLY!
WWW.CADDIEON.COM
®
PERSONAL CADDIE FOR A GOLFER
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AUTOMATED COLLECTION OF GAME DATA
SOPHISTICATED STATISTICS
HELP ON COURSE BASED ON THE PERSONAL DATA
RANGEFINDER WITH EXACT DISTANCE TO PIN *
SATELLITE MAP TO HELP PLAN SHOTS
DIGITAL SCORECARD
SHARING OF RESULTS IN SOCIAL MEDIA
COMPETITION MODULE WITH LIVE LEADERBOARD
COMPLETE GAME HISTORY IN PLAYER PORTAL
ALL IN ONE PACKAGE!
* IF PROVIDED BY THE COURSE
WWW.CADDIEON.COM
®
INTRODUCING TO THE GOLFING WORLD
1. A comprehensive set
of interesting game
statistics in the level of
detail currently
available only to
professional players.
2. Automated
collection of playing
data letting the player
focus on the most
essential playing golf.
WWW.CADDIEON.COM
®
ALL-IN-ONE GOLF SOLUTION
ON THE COURSE
IDENTIFICATION
TAGS
OFF THE COURSE
WRIST DEVICE
PLAYER PORTAL SERVICE
MOBILE APPLICATION
WWW.CADDIEON.COM
THIS IS HOW IT WORKS
Identification tags are
attached for each club
in the set.
The wrist device reads
the club player is
using and recognizes
each stroke
automatically. No
need to push any
buttons.
The application in the
smartphone acts as a
rangefinder, it keeps
track of the playing data
and the scorecard.
WWW.CADDIEON.COM
The player portal allows
player to analyze and
share the game data,
compete and compare
their performance with
other players.
®
KNOWS THE COURSE YOU ARE PLAYING
 Illustrative satellite map of the played course
 Distances to the flag, green, hazards and any point in the map
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DISTANCES TO
GREEN AND
HAZARDS
DISTANCE TO
ANY POINT
IN THE MAP
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CAPTURING YOUR GAME DATA
 Automated and discrete data collection for every stroke on the round: the used club,
the location, and the length of the stroke
 Automatic calculation of digital scorecard
 All rounds stored on the player portal for analysis
DIGITAL SCORECARD
SUMMARY OF
STROKES FOR
EACH HOLE
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®
SOPHISTICATED STATISTICS AND SHARING
 Highlights of the round and analysis of the performance shot by shot
 Personal strengths and weaknesses
 Game statistics in a detail currently available only for professional players
 Personal ranking for each statistic, comparing the performance against other players, sharing
and commenting results with friends
STATISTICS
PLAYED ROUND SHOT BY SHOT
WWW.CADDIEON.COM
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FREE APPLICATION
 Available for download in Play Store and App Store *
 Players get:
 Course maps, free download for first 3 courses
(0,99 eur per course after that)
 Rangefinder
 Electronic scorecard with manual score entry for
each hole
 Player portal with complete game history
 Competition module with live leaderboard
(planned availability Jun 2014)
*iOS release planned June 2014
WWW.CADDIEON.COM
®
CADDIEON® FOR COURSE OPERATORS
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®
BENEFITS FOR COURSE OPERATORS
EFFICIENCY IN OPERATIONS
BETTER SERVICE FOR GOLFERS
INCREASED GROSS MARGIN
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®
COURSE PORTAL
 Course gets an account to browser based service, no software installations or server investments
 Course can utilize the player data when the CaddieON app is used by players:
 Monitor in real time how groups are moving on the course
 See what parts of the course are most heavily used
 Identify bottlenecks and problematic areas causing slow play
 Provide players information from the course in info screens or as part of the web pages
• Average round duration
• Toughest and easiest holes and greens
• Best shots, best scores, course records and live highlights from the course
 Provide accurate pin location and hole specific information directly to players mobile device
 Advertise in players mobile device
 Organize competitions with live leaderboard to spectators and players themselves
ENCOURAGES CURRENT CLIENTS PLAY MORE, ATTRACT NEW GOLFERS TO
THE COURSE AND MAKE THEM FEEL PART OF THE COURSE COMMUNITY
WWW.CADDIEON.COM
GROUP MONITORING
 Real time view to monitor the pace of play of the groups
 Spotting the bottlenecks in course slowing down the pace of play
WWW.CADDIEON.COM
* information
available from players
with wrist device
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 Valuable information for course renovation
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* information
available from players
with wrist device
 A view to identify the areas exposed to wear requiring attention to maintenance
WWW.CADDIEON.COM
 Are the groups spending much time outside the fairway area -> balls get lost
 Speed up the pace of play by fixing the problematic areas
WWW.CADDIEON.COM
ON THE MAP
 Are the pathways in correct places?
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INFORMATION FROM THE FIELD TO PLAYERS 1/5
AVERAGE ROUND DURATION:
Today
4:15
MOST DIFFICULT HOLES AND GREENS:
Average hole score above par
Hole
Par
Today
Season
18
4
+1,6
+1,5
3
5
+1,4
+1,6
5
4
+1,3
+1,3
Hole
8
6
14
Putts per green
Par
Today
4
2,9
3
2,7
4
2,6
Season
2,8
2,4
2,4
Season
4:31
EASIEST HOLES AND GREENS:
Average hole score above par
Hole
Par
Today
Season
4
3
+0,9
+1,5
11
5
+1,4
+1,6
12
4
+1,3
+1,3
Hole
17
3
11
Putts per green
Par
Today
3
2,3
5
2,4
5
2,5
Season
2,3
2,5
2,6
 Players see the data at the info screens at clubhouse or from the course web pages
 Course can choose what data to show
WWW.CADDIEON.COM
INFORMATION FROM THE FIELD TO PLAYERS 2/5
BEST SHOTS:
Statistics
Longest drive
Longest approach to green
Closest to pin from over 100 meters
Closest to pin from 50-100 meters
Closest to pin from sand
Longest holed stroke outside green
Longest holed putt
Longest stroke within 2 m from pin outside green
Longest stroke within 2 m from pin from sand
Longest putt within 1m from pin
Distance Distance
hit
to pin
241
114
228
14
121
0,4
65
0,6
8
0
13
8
198
1
45
1
11
1
Hole #
8
17
3
12
17
2
10
18
16
5
 4 changeable views: today, this week, this month, this season
 information available from players with wrist device
WWW.CADDIEON.COM
Club
D
5 Wood
Pitcher
52 Wedge
60 Wedge
52 wedge
Putter
3 Iron
60 wedge
Putter
Player
J.Bighitter
J.Bighitter
G.Stedy
S.Niper
S.Cake
C.Sharp
P.Utter
P.Luck
B.Good
B.Tiger
INFORMATION FROM THE FIELD TO PLAYERS 3/5
SCRACTH
BEST RESULTS:
STABLEFORD
BEST RESULTS:
Rank
1.
2.
3.
4.
5.
Player
C.Eastwood
C.Crampton
S.Keyton
W.Black
M.Stone
Result
76
77
79
81
83
Rank
1.
2.
3.
4.
5.
Player
M.Stone
S.Keyton
R.Costa
M.Harrow
K.Sand
Result
42
40
39
38
38
 4 changeable views: today, this week, this month, this season
WWW.CADDIEON.COM
INFORMATION FROM THE FIELD TO PLAYERS 4/5
SEASON RECORDS:
Statistic
Most rounds
Most birdies or better
Best Eclectic
Player
S.Miller
H.Seacrest
E.Shaw
WWW.CADDIEON.COM
Result
102
228
65
INFORMATION FROM THE FIELD TO PLAYERS 5/5
LATEST HIGHLIGHTS FROM THE FIELD:
• G. Player scored a birdie on hole 5
• J. Smith hit the longest drive of the day, 255 m, on hole 4
• H. Ford scored the 3rd best scratch result of the day, 78
strokes.
• M. Jackson completed 2nd longest holed putt of the day, 7
meters, on hole 12
• G. Grant scored a birdie on hole 17
 Updated real time
WWW.CADDIEON.COM
HOLE SPECIFIC INFORMATION FOR PLAYERS
PLAYER ARRIVES TO HOLE #3:
HOLE 3:
Left bunker under
maintenance. Use
the drop zone
marked to grass
with paint.
 Player receives relevant and up-to-date hole specific
information to his smartphone
WWW.CADDIEON.COM
ADVERTISING TO PLAYERS VIA APPLICATION
 Hole sponsors can elaborate their story via advertisements in the smartphone
 The advertisement is seen to player after he confirms the hole result
 Several advertisements can be sold to the same hole, player sees one of them
Dynamic
advertisement
Static
advertisement
WWW.CADDIEON.COM
®
CONSUMER RESEARCH
Results are based on a survey in a Finnish golf course. The survey was sent to ~500 members, 250 replied
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Where would you prefer to buy the CaddieON® wrist device?
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Would you be interested in renting the CaddieON ® wristband from the course?
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Free test round (3 replies)
Average rental charge per round: 7,4 (75 replies)
Average monthly fee 25 (4 replies)
Average season fee 72,5 (4 replies)
CaddieON ® application?
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WWW.CADDIEON.COM
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GOLF COURSE MAPPING TOOL
 Course needs to be mapped in the
CaddieON system
 Internet Browser based open tool
 Anyone can map a course for playing
with about 3 hours effort
 Greens, fairways, hazards, tees are
drawn over a satellite map image
(Google, Bing or other aerial material
tied to GPS coordinates)
 Opportunity for courses to offer
accurate and current distances and
course maps during play
-> improve pace of play
http://mapper.caddieon.com
WWW.CADDIEON.COM
OUR PROPOSITION
1.
2.
3.
4.
CaddieON Club portal license for free trial for the 1st year (1000 normally) in
exchange for
• Course mapped and data updated by the course operator
• Pin position marked when changed
CaddieON wrist device rentals or resale to players, different models
• Own stock
• Demo devices with reduced price, commission of sales to CaddieON webstore
(promocodes and/or banners on course web pages)
Organize competitions with live leaderboard for 4 eur per player (smartphones not
provided by CaddieON, 1 per group is needed)
Mutual promotion via web pages and CaddieON app
Planned availability for portal and competition module June 2014
WWW.CADDIEON.COM
®
MAKE YOUR GOLF MORE
INTERESTING, ENJOYABLE
AND REWARDING THAN
EVER!
Learn more at
www.caddieon.com
WWW.CADDIEON.COM