FMG / Serta
The Big Game Promotion
November 28, 2014
Through
December 24, 2014
How do consumers
enter to win tickets
to THE BIG GAME?
Consumers are not required to
make a purchase in order to
enter the drawing for the
tickets to THE BIG GAME to be
held in Phoenix on February 1,
2015.
Entry is by text message only.
In order to acquire the code
necessary to enter the
consumer will need to visit a
participating store. Only
FMG/Serta retailers will have
the code.
The Prize Package
Includes:
2 game tickets
Roundtrip airfare
4 night hotel stay
Transfers and more
Your customers could be among the crowd at the biggest game of the year.
Is there a national Serta
advertising campaign
supporting this event?
No.
This event is exclusively
for a specially selected
group of FMG member
retailers.
How do consumers
enter to win tickets
to THE BIG GAME?
Consumers are not required
to make a purchase in order
to enter the drawing for the
tickets to THE BIG GAME to
be held in Phoenix on
February 1, 2015.
Entry is by text message
only. In order to acquire the
code necessary to enter the
consumer will need to visit a
participating store. Only
FMG/Serta retailers will have
the code.
Big Game Sweepstakes Package
 Round-Trip Airfare for 2 adults
 5-Days/4-Nights hotel
accommodations for 2 adults (3 Star)
 2 Entry Level Tickets to the Super Bowl
 2 Tickets to a Pre-Bowl Sponsored
Party
 Transfers to/from airport and game
 2 Super Bowl Merchandise Bags
“I'm comfortable with that.”
Sponsored by iComfort by Serta
Penalties for unauthorized use of the term Super Bowl or of NFL
logos or other potential infringements upon NFL property may be
severe. Use only approved materials.
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The Sweepstakes is open to legal residents of the 48 continental United States who are twenty-one (21) years
or older at the time of entry. Void where prohibited by law.
No purchase necessary to enter or win. A purchase does not increase your chances of winning.
Employees, temporary employees, independent contractors and interns of participating FMG member retailers,
Capitol Marketing Concepts and Serta Mattress and each of their respective subsidiaries, parents, partners,
advertising and promotional agencies (hereinafter "Sponsors") and the immediate family members of each, and
any persons living with, any such employees are not eligible to enter or win prizes. The term “immediate family
members” includes spouses, parents, grandparents, siblings, children, and grandchildren.
*HOW TO ENTER: You may enter by texting XXXXXXXX to XXXXX. (Code information to follow.)
ONE ENTRY PER PERSON FOR THE DURATION OF THE SWEEPSTAKESDEADLINES: The Sweepstakes
begins at 12:01 a.m. EST on Friday November 28, 2014 and ends at 12:00p.m. EST on Wednesday, December
24, 2014. Charges for text messaging may apply.
ODDS OF WINNING: Odds of winning depend on the number of eligible entries received.
Travel is from the closest major airport in relation to winner's place of residence to game location.
Winner selection will take place by January 2, 2015 at XXXXXXXXX. Winner will be selected by a random
drawing from all qualified entries received by the Deadline.
Prize is non-transferable and may not be redeemed for cash; substitutions may not be requested.
This Sweepstakes is subject to all federal, state, and local laws and regulations and is void where prohibited by
law.
Full contest details will be posted on the FMG and event websites.
What do stores have to do to
support this event?
1.
Stores need to have the
Entry Code available to
any consumer that
comes into the store.
The Code should be
posted on or near a topof-the-line Serta
mattress.
2.
That is it. There is
nothing to track. Just
make sure the code is
available to consumers
during the period
between Thanksgiving
and Christmas.
For additional details go to
www.fmgbuyinggroup.com/currentnews.aspx
“Drop-in” ad
Marketing Support
Each participating store will receive
a 24” x 62” vinyl banner to place in
the bedding department.
Each participating store will receive
a printed flyer for distribution
within the store.
All participating stores will have
the option of using a “drop-in” ad
that may be included as part of the
store’s regular print or television
advertising.
FMG will work with
Furnituredealer.net to post on ad
on store websites. Stores using
other website providers should
contact FMG for support.
For promotion detail information check
www.fmgbuyinggroup/currentnews.aspx
How is the event being
supported?
Flyers will be produced and sent
to FMG member retailers.
Graphic files of the banner and
print ads will be available
through FMG . Contact Betsy
Crawford at
[email protected]
with inquiries.
In-store flyer
Still have a question?
If you have a question regarding this event, please go
to the Current News page at the FMG website
www.fmgbuyinggroup.com/currentnews.aspx
(no password required)
Or, contact
Bonnie Wallace
336.885.0866
[email protected]
or
Michael Herschel
336.885.0866
[email protected]