All it takes is doing one thing
to make 2014 successful.
One thing
Where
Why
Who
BullsEye
Planning
plan.
How
What
1.Create
2.Coordinate
3.Change
Win
Which strategic plan format is best
for you and your organization?
Traditional Multi-Page
BullsEye 1-Page
BullsEye
Planning
Why
should
I care?
Why
BullsEye
Planning
plan.
“Eventually some vision statements come to
look more like a bill that has moved through
Congress, to which everyone involved has
tacked on their personal amendment, than
they do a compelling articulation of what
the organization will be in the future.”
Mike Figliuolo
Most
Vision & Mission
Statements
are
Generic
Vision
We provide innovative solutions for the
mutual success of all our business partners.
Before
After
Vision
We provide innovative
solutions for the mutual
success of all our business
partners.
Mission
We provide world-class,
value-added fastening and
assembly component
solutions.
Why
Why
We keep what you value together.
8 attributes of a good WHY
1.
Only 3-7 words long.
2.
Use simple language.
3.
Big and bold.
4.
Is NOT about money.
5.
Has an “AHA!” effect.
6.
Comes from the heart.
7.
Involves everyone.
8.
It’s bigger than a goal.
WHY Examples
• Buy shoes today, give
shoes tomorrow.
• Free world-class
education for anyone
anywhere.
Why
TOMS
Kahn Academy
• When you eat, they eat.
• Changing the future by
reconciling the past.
• Provide access to capital
to help people create
better lives.
Tango Tab
PEP
Kiva
BullsEye
Planning
plan.
Why
What
“Companies that offer lots of options
are often struggling to differentiate.
Differentiation comes from clarity of
Why, not excess of What.”
Simon Sinek
What
do we
offer?
Ask "So WHAT" 7 times to define new
products & services linked to your WHY.
1. So what is the most innovative idea you have ever seen?
2. So what would it take for us to step outside our normal
view of the world and look at it from a different perspective?
3. So what is the best idea you've ever had?
4. So what do you believe are our biggest limitations to
innovation, and how can we remove them?
5. So what should we add to our product and service offering
that would knock our customer's socks off?
6. So what should we stop offering?
7. So what will happen if we offer something new to the
marketplace?
What
do we
offer?
1.Fall in love with problems, not products.
2.If you’re not unique, you’d better be cheap.
3. Solve hassles.
Who
BullsEye
Planning
plan.
Why
What
Profiling may
not be
politically
correct but it’s
financially
wise. If you
can’t describe
a profitable
customer,
nobody else
can either.
Who is the
customer?
It’s important to be
able to describe
profitable customers.
Where
Who
BullsEye
Planning
plan.
Why
What
Where are the
customers?
If I’m hunting deer,
I probably won’t find
them on the beach.
RadioShack sales have declined
in each of the last 8 quarters.
Losses have amounted to $540
million during that time.
Radio Shack’s strategy is
improving their existing stores.
Based on the chart, is Radio Shack’s
management strategy wise?
Where do your
customers shop?
Where
Who
BullsEye
Planning
plan.
Why
How
What
“Most dreams die on the tyranny of how. The how will
show up when you get clear on what you want.
Focus first on what you want without regard to how you
will make it happen.”
Tony Robbins
How?
• Use existing value-added business
processes or activities to implement or
define a strategy.
• Eliminate weaknesses and add new
activities or processes to implement the
Without successful
strategy.
• Define and assign How’s.
tactics (HOW’s), a
strategy is useless.
If leaders assign the HOW to lower level
employees, they’re blindly delegating the
most important part of the strategy.
Lean is a strategic HOW
Where
Who
BullsEye
Planning
plan.
Why
How
What
Win
If you can’t describe a WIN,
you won’t win.
What
does
Winning
look like?
Wins come in different forms
1. Define Leading Indicators.
Leads are a Leading Indicator of Sales
Wins come in different forms
1. Define Leading Indicators.
2. Define 1 to 3 desired outcomes and a
Performance Measure for each.
What’s Your Bid & Quote
Batting Average?
Wins come in different forms
1. Define Leading Indicators.
2. Define 1 to 3 desired outcomes and a
Performance Measure for each.
3. Ask customers The Ultimate Question.
“The traditional practice of annual strategic
planning sessions is a thing of the past.”
1-page plan makes
quarterly 3-hour review
of strategic plan simpler.
Strategic Plan may include One or More Strategies
• A strategy represents a
change to a current practice,
procedure, process or plan.
• The change may start with
your Why, Who, What,
Where or How.
• To be effective, the new
strategy must be synched
with every ring (segment)
of the 1-page BullsEye plan.
Where
Who
BullsEye
Planning
plan.
Why
How
What
1.Create
2.Coordinate
3.Change
Win
What is your one key takeaway from tonight’s session?
Big doors
swing on
small hinges.
To watch a short video on
BullsEye Planning or buy
the Excel template go to
www.ICMS.net .
[email protected]
817-475-2945
Thank You
for spending your time with me today.
TransitionStrongTM
The Family Business Transition System™
Transforming how
small family
businesses
think about,
talk about, and
GET EXCITED
about transition
© ICMS Inc.
www.ICMS.net
817-475-2945
If your intent is to grow, make it strategic.