Mimi D’Iorio, GIS Manager, NOAA Marine Protected Areas Center, Monterey, CA
Making Data Memorable
STORIES
Why Stories?
Stories are | EMOTIONAL
Stories are | MEMORABLE
S t o r i e s a r e | I M PA C T F U L
STORIES
A R E U P TO
2 2 T I M ES M O R E M E M O R A B L E
T H A N FAC T S
Jennifer L. Aaker, Social Psychologist, Stanford University
“If history were taught in the form of stories, it
would never be forgotten.“
Rudyard Kipling
Stories are memorable. Data is powerful, but with a
good story, it's unforgettable.
Anonymous
When data and stories are used together, they
resonate with audiences on both an intellectual and
emotional level.
Jennifer L. Aaker, Professor of Marketing, Stanford University
“lightweight, open-source web apps [which] combine
web maps (…) with multimedia content text, photos,
video, and audio to let you tell stories about the world.”
ESRI (2012)
https://storymaps.arcgis.com/en/
Developing Story Maps
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Browser -based
Easy-to-use templates
Multi-media integration
Automated error fixes
Customization options
24/7/365
Free Access*
ADVANTAGES
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Easily updated
Cloud hosted
Easily shared
Content rich
Interactive
24/7/365
Status and Trends of U.S. Marine Protected Areas
http://arcg.is/2aPqzDy
Cascade Template - Based on data from NOAA’s MPA Inventory
Marine Debris in
Papahānaumokuākea Marine National Monument
http://arcg.is/1XgKXh3
Map Tour Template – Based on images collected during 2016
National Marine Sanctuaries
Map Journal Template – Highlighting images, videos and maps of all 14 ONMS sites
Mapping Ocean Uses With Participatory GIS
http://arcg.is/1iHJUZl
Map Journal Template – Highlighting PGIS process, data and tools
Ocean Acidification
http://arcg.is/2eXtkTq
Map Tour– Highlighting global affects of acidification
Mapping Hurricane Force Lows
http://arcg.is/2eXtkTq
Map Series Template with Swipe – Mapping and Prediction of Hurricane Force Lows
Storm Surge Inundation
http://arcg.is/2eXtkTq
StoryTelling Template– SLOSH model “worst case scenarios”
The Ocean by ESRI
Cascade Template– Highlighting Living Atlas Ocean Data
http://arcg.is/21oAe6f
Check out all our NOAA Story Maps
at
http://noaa.maps.arcgis.com/home/gallery.html
Questions?
[email protected]