The Designers Role in an Innovation
Driven Development Process
A Case study: The wind energy industry in Israel
By: Sarah Auslander
Advisor: Michal Eitan
The Design Management Program, M.Des
Bezalel Academy of Art and Design
Part 1. The Designers Role in an Innovation Driven Development Process
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The Designers Role in an Innovation Driven Development Process
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A Case study: The wind energy industry
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Part 2. The Designers Role in The Wind Energy Industry
WHAT IS INNOVATIVE ABOUT THE WIND INDUSTRY?
TYPICAL INNOVATION PROCESS. THE CHALENGE.
THE DESIGNERS ROLE. A GAP.
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The Designers Role in an Innovation Driven Development Process
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A Case study: The wind energy industry
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LITERATURE REVIEW
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INTERVIEWS
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The Designers Role in an Innovation Driven Development Process
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A Case study: The wind energy industry
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The Industry- facts
‫רוח היא תנועה של חלקיקי אויר רבים יחד בכיוון מסוים‬
94.23 GW INSTALLED WIND POWER SUPPLY 1% OF
THE WOLDS’ ELECTRIC DEMAND
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24% GROWTH PER YEAR SINCE 2004
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40% OF WEST DENMARKS’ ELECTRICITY FROM WIND
37 B$ IN 2007
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ESTIMATED 170,000 GW INSTALED 2010
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350,000 PERSONS EMPLOYED AROUND THE WORLD
1: GWEC global wind report 2007 :‫מקור‬
2: WWEA press release, Feb.. 21, 2008
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‫איתן‬
‫מנחה_מיכל‬
‫אוסלנדר‬
_‫ מגישה‬Driven Development Process
The
Designers
Role
in an ‫שרה‬
Innovation
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A Case study:‫הרוח‬
The ‫אנרגית‬
wind energy
‫בתעשיית‬
industry
‫מקומו של מעצב‬
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The Industry – influencing factors
POLICY. SOCIETY.
TECHNOLOGICAL ADVANCE.
PRICE OF OIL.
POLTICAL STATE & STABILITY.
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The Designers Role in an Innovation Driven Development Process
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A Case study: The wind energy industry
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The Industry – about wind
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‫איתן‬
‫מנחה_מיכל‬
‫אוסלנדר‬
_‫ מגישה‬Driven Development Process
The
Designers
Role
in an ‫שרה‬
Innovation
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A Case study:‫הרוח‬
The ‫אנרגית‬
wind energy
‫בתעשיית‬
industry
‫מקומו של מעצב‬
The Industry – wind turbine
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The Designers Role in an Innovation Driven Development Process
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A Case study: The wind energy industry
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The Industry – wind turbines
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The Designers Role in an Innovation Driven Development Process
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A Case study: The wind energy industry
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The Industry – innovative?
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The Designers Role in an Innovation Driven Development Process
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A Case study: The wind energy industry
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The process
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The Designers Role in an Innovation Driven Development Process
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A Case study: The wind energy industry
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The process
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The
in an‫שרה‬
Innovation
‫איתן‬Designers
‫מנחה_ מיכל‬Role
‫אוסלנדר‬
_‫ מגישה‬Driven Development Process
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A Case study:‫הרוח‬
The ‫אנרגית‬
wind energy
industry
‫בתעשיית‬
‫מקומו של מעצב‬
The process
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The Designers Role in an Innovation Driven Development Process
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A Case study: The wind energy industry
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The process
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The Designers Role in an Innovation Driven Development Process
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A Case study: The wind energy industry
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The process
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The Designers Role in an Innovation Driven Development Process
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A Case study: The wind energy industry
The process
‫סיכום תעשיית‬
‫אנרגית הרוח‬
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The Designers Role in an Innovation Driven Development Process
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A Case study: The wind energy industry
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The process
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The Designers Role in an Innovation Driven Development Process
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A Case study: The wind energy industry
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The Designers Role
MODULARIZING THE POWER INDUSTRY
AIDING THE INDUSTRIES RELATIONSHIP WITH THE
CONSUMERS
CHANGING THE INDUSTRIES CONCEPT OF TURBINES
FROM TECHNOLOGY TO PRODUCT
CHANGING THE CONSUMERS COCEPT OF ENERGY
FROM UTILITY TO PRODUCT
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The Designers Role in an Innovation Driven Development Process
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A Case study: The wind energy industry
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The Gap
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The Designers Role in an Innovation Driven Development Process
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A Case study: The wind energy industry
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THANK YOU.
The Designers Role in an Innovation Driven Development Process
A Case study: The wind energy industry