FOR IMMEDIATE RELEASE
NEW ARCHOS LARGE-SCREEN PORTABLE MEDIA PLAYERS
RECEIVE TREMENDOUS DEMAND AT RETAIL
Generation 4 Line of Products and Accessories to be Sold at over 7,000 Retail Outlets for the
2006 Holiday Season, an Increase from 1,600 Outlets for Previous ARCHOS Players
DENVER – September 7, 2006 – ARCHOS, Inc., a global consumer electronics manufacturer and
inventor of the portable video player, announced today explosive growth in retail distribution for its new
Generation 4 line of Portable Media Players (PMPs), including the ARCHOS 404, 504 and 604. The new
large-screen PMPs will be sold in more than 7,000 retail locations starting in the fall of 2006, an increase
of 440 percent over the fourth quarter of last year. New retailers will be announced shortly, which include
some of the largest in the U.S. and the first time many will carry a PMP device. ARCHOS is currently
accepting pre-orders for the products at www.archos.com.
“Our significant growth in retail shows a maturing of the PMP market with consumers, and demonstrates
momentous demand for ARCHOS products,” said ARCHOS Chief Operating Officer Larry Smith.
“ARCHOS is an innovative leader in the portable video player market and our products are very easy to
use, making them appealing to the mass consumer market. We believe the 2006 holiday season will
initiate a period of continual growth in portable video and ARCHOS is well positioned in the marketplace
with our Generation 4 line-up.”
The ARCHOS PMPs are in place to be the season’s “must have” item as evidenced by the increase in
retail demand, glowing product reviews and placement in recent high profile events including the
prestigious official gift bags presented to celebrities at the MTV Video Music Awards and ESPY Awards.
The new Generation 4 line includes the ARCHOS 104 portable music player, and large-screen media
players with the 404, 504 and 604 models. The ARCHOS 404 is one of the thinnest and most affordable
PMPs on the market today at only one-half-inch thick, yet with a large 3.5-inch screen for displaying
video and photos, and retailing for under $300. The ARCHOS 604 retails for $349.99, showcases a large
4.3-inch display and is perfectly designed for watching video on the go. Both products offer 30GB hard
drives, which can store up to 85 movies1, 300,000 photos1 or 15,000 songs1. The ARCHOS 504 also has a
4.3 inch wide screen and is designed specifically for larger storage capacity; it will be the first PMP
available with a 160GB hard drive.
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New ARCHOS Generation 4 Line Receives Tremendous Demand at Retail
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About ARCHOS
ARCHOS is a global consumer electronics manufacturer and the technology leader in the field of portable
entertainment. Committed to the most innovative technology and inventor of the portable video player,
ARCHOS offers award-winning pocket-sized products that feature audio and video recording, photo
viewing, and other multimedia and productivity applications for the enjoyment of the most exciting
entertainment anywhere, anytime. ARCHOS has offices in the United States, Europe and Asia. More
information is available online at www.archos.com.
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The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
(1) On average; based on 3.5 mins/song & 64 kbits/s WMA (for better quality 128 Kbit/s or more recommended), on 500 kbits/s MPEG-4
audio/video encoding and 1h30/movie (for near DVD Quality 1500 Kbits/s encoding or more recommended), on JPEG, VGA.
(2) External video output disabled for Macrovision®-protected content.
Contact:
Allison Vano
Concept Communications for ARCHOS, Inc.
[email protected]
619-722-5616