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PERSONNEL DEVELOPMENT
EDITORIAL
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business simulation
competition at
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BUSINESS SIMULATION COMPETITION
KEG team wins MARGA
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team won through against the other contenders in an exciting
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For six months the cross-site, cross-BU
team took on the role of the management, running all divisions and functions
of a fictitious industrial company. In the
course of this business management
simulation competition they gained an
insight into modern management tools
and business relationships. In the final
at Schloss Gracht in Erftstadt in midOctober, the team members - Larissa
Reyes (Production Management,
Elastomer BU, Hattersheim), Andreas
Karpinski (Product Manager Automotive,
Troisdorf) and Kazuhiro Kitagawa
(TROSIFOL Controlling, Troisdorf) - put
their skills to the test once more against
teams from Neumayer Tekfor, MTU Aero
Engines and Lanxess Germany. Team
member Heiko Mack (Head of Marketing
& Sales PVB BU, Hattersheim) was
unable to attend the final due to
business commitments.
However, he was closely involved in
the intensive collaboration in the months
running up to the final. Tasks included
tackling tricky questions on corporate
management, differentiation from
competitors, R&D, HR, marketing and
production. Alongside strategic considerations, broadening their knowledge of
finance and administration played a key
role. That was not always easy given the
heavy workload at KEG and the added
complication that the team members
worked at different sites. However,
Kazuhiro Kitagawa of TROSIFOL Controlling says “MARGA showed us how teamI(#"51))1)2"'#-3"
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work can function efficiently despite
working at different locations. We had
regular weekly conference calls and
took all decisions as a team. This crossfunctional, cross-cultural collaboration
was exceptionally valuable for us
because we learnt a great deal from
each other.”
In every round, the team held its
own against competitors from other
companies in Germany and neighbouring
countries. Their competitors included
another KEG team comprising Juliane
Löbig (Finance & Admin., Hattersheim),
Dr. Markus Meise (R&D, Höchst), Jochen
Regenauer (TROSIFOL Sales, Troisdorf)
and Michael Glawe (TROSIFOL Logistics,
Troisdorf). Juliane Löbig also feels that
the experience was very valuable:
“Although we did not get beyond the
qualifying round, taking part was a very
valuable experience for me. I would
recommend it to anyone.”
The MARGA business simulation
competition has been organised for
more than 40 years by MARGA Business
Simulations GmbH. Twice a year, it
invites applications in cooperation with
the Handelsblatt publishing group and
the European School of Management and
Technology (EMST). The winning team
was rewarded for its commitment and
the large amount of time they put into
the competition and this year’s MARGA
Champions thoroughly enjoyed the
awards ceremony in the wonderful
atmosphere of Schloss Gracht in the
presence of invited guests.
Dear colleagues,
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