YPN
Summer Success Series
SEO?
0 What is it?
0 What effects it?
0 How do I get it?
0 How do I know I have it?
What is SEO?
0 SEO is Search Engine Optimization
0 Quite simply it means getting found on the internet.
0 More precisely, it means getting found by the right
people for the right reason.
0 1,873,910,000,000
What Effects SEO?
0 Content
0 More is better.
0 Better is more.
0 Unique is best.
0 Currency
0 Recent content is more valuable.
0 The other currency - Pay per click.
0 Traditional advertising and promotion
How do I Optimize?
0 “Canned” –vs- Custom
0 Updates
0 Blogs
0 Links
0 Business cards, signs, flyers, post cards
0 Pay per click, pay for likes, pay for followers
0 Adwords
0 FB promotion
0 Twiends
How do I know when I have
It?
0 Website analytics
0 Google analytics
0 Go Daddy Search Engine Visibility
0 Ask
0 Assess your business
Other Media
0 LinkedIn
0 Yelp
0 Angies List
0 Klout
0 Kred
0 SociaBios – through NAR