OREC SURVEY
RESULTS 2016
Laura Blomquist / @ColoradoEcoDevo
Senior Manager – Data & Analytics
Liz Sloan/ @ColoradoEcoDevo
Project Manager
COLORADO OREC INDUSTRY ANALYSIS SUMMARY
This year we survey CEO's and lead decision makers at ORec Companies to measure how communities are performing in terms of
providing these companies with an excellent place to operate. The survey was distributed across the state and we collected statistically
significant data from 111 ORec companies.
High Performing Areas:
• Quality of Life: Colorado communities provide an excellent quality
of life and local atmosphere. This includes recreational opportunities,
lifestyle, a small town feel, a sense of vibrancy, and community events.
•
Main streets across Colorado are thriving with restaurants,
coffee shops, breweries, art galleries, and stores.
•
Fronts along the rivers provide places for communities to
hold events, concerts, and get-togethers. These activities
not only provide businesses with revenue but create an
atmosphere where people want to be located.
• Characteristics of Community Members: What else is special
about Colorado? The Coloradans.
•
Business owners indicated that they benefit from having
great people in their communities
•
Communities across the state are filled with people who
are down -to-earth, passionate, pioneering, supportive,
enthusiastic, friendly, and professional.
• Active Community and Natural Amenities: Colorado communities
are known as places where there are sports and fitness enthusiasts,
great brands and where there is access to natural amenities.
• Ease of Marketing and Branding: We learned from our data
collection that Colorado is key in ORec’s companies’ branding and
marketing of their products.
Opportunities:
These are areas that were important to business leaders but with lower
performance scores.
• Density and Diversity of Brands: Colorado has a density and
diversity of ORec brands. We want to showcase our brands and bring
CEO’s, entrepreneurs together across the state and provide
networking opportunities.
• Access to Skilled and Entry Level Talent: Connecting businesses
to all levels of talent (skilled and non-skilled) was very important to
business leaders. Colorado’s population has the second highest level
of degree attainment, however, businesses indicated that it was a
challenge connecting talent to businesses.
COMPANIES INTERVIEWED
OREC BUSINESS COMMUNITY
ECOSYSTEM
Our findings:
BENEFITS
BRAND
COSTS
Our findings:
BENEFITS
BRAND
COSTS
Our findings:
BENEFITS
BRAND
COSTS
COLORADO OREC INDUSTRY ANALYSIS
THANK YOU
Laura Blomquist Rodriguez
Senior Manager – Strategy and
Analytics
[email protected] s
Liz Sloan
Project Manager
[email protected]