Online Game Delivery Report

Online Game Delivery Report
June, 2009
Slide 1 | Pando Confidential
Game Delivery Report – Recent 60 Days Snapshot
The Baseline
20 Games
190 Countries
8,338 ISPs
2+ Million Downloads
The Data We Collected
Avg. Speed 420 KB/s
Avg. File Size 917 MB
Avg. Duration 68 Mins
Completion Rate 87.25%
What Customers Said
Faster Downloads
Increase in # of Registered Users
Lower Cost
The data in this report is based on game assets delivered in the last 60 days
Slide 2 | Pando Confidential
Completion Rate
Gamer-Friendly Countries
Gamers Patience
Users in the following countries are
more likely to successfully download
the entire game:
Most cancels occur after downloading less
than 10% of the game asset.
Country
Cancels vs. Progress
Completion Rate
<1%
Japan
94.12%
Czech Republic
93.89%
>=10%<30%
France
93.03%
>=30%<50%
>=1%<10%
>=50%<80%
Spain
92.27%
Germany
91.52%
Italy
90.89%
China
89.65%
Poland
88.94%
Greece
88.49%
United States
87.62%
Slide 3 | Pando Confidential
>=80%
Our Customers Report
An increase in completion rate
- Fewer forum complaints about speed
- 10%-15% increase in the conversion rate
Speed
Our Happiest Gamer Profile 
Our Most Challenged Gamer Profile 

Lives in Zarnesti, Romania

Lives in Três Pontas, Brazil

Connects to Romania Data Systems

Connects to Tele Norte Leste Participa
›es S.A.

Enjoys blazing speeds of 2.1 MB/s

Downloads at speeds of 25.3KB/s at best
Top Performing US States
Most Challenged Cities World Wide
State
Speed
City
Delaware
793 KB/s
Três Pontas (Brazil)
25.3 KB/s
New Jersey
773KB/s
Mossoró (Brazil)
27.2 KB/s
Massachusetts
715 KB/s
Arapiraca (Brazil)
29.6 KB/s
Rhode Island
713 KB/s
Nova Prata (Brazil)
32.9 KB/s
US ISP Performance
ISP
# of Downloads in Country vs. Speed
Speed
CableVision (Optimum Online)
Comcast Cable
Cox Communications
820 KB/s
714 KB/s
635KB/s
Verizon Internet Services
Road Runner
Earth Link
SBC (AT&T)
America Online
560 KB/s
544 KB/s
543 KB/s
251 KB/s
233 KB/s
Slide 4 | Pando Confidential
Speed
Country
Total # of
downloads
Speed
United States
834,987
521 KB/s
Canada
175,003
443 KB/s
Brazil
116,315
141 KB/s
Germany
65,058
414 KB/s
Download Duration
Average Download Duration Distribution
300000
Downloads
250000
200000
150000
100000
50000
0
1
5
10
20
30
40
50
60
90
120
150
180
210
240
300
360
420
480
540
Duration (Mins)
Avg. Download Duration Vs. Asset Size
Avg. Download Duration Vs. Network Speed
Asset Size
Avg. Download Duration
Network Speed
Avg. Download Duration
128 MB – 256 MB
16 minutes
Dialup
101 minutes
256 MB - 512 MB
41 minutes
Broadband
70.62 minutes
512 MB - 1 GB
63 minutes
Corporate (T1/T3)
28.30 minutes
1GB - 2GB
100 minutes
2 GB – 4 GB
267 minutes
Slide 5 | Pando Confidential
Efficiency
Efficiency is the percentage of data delivered via peers out of the total of data delivered
Efficiency Optimization
Cloud-Friendly Countries
Pando Network Aware / P4P with localized
connections:
Gamers in the following countries
benefit from cloud delivery:

ISP friendly
Country
Efficiency

User friendly – faster downloads
Maldives
95%
Romania
92.3%
Korea
91.8%
Fit to Scale
China
86.51%
The more gamers, the merrier
Sweden
85.07%
United
States
83.33%
Belgium
81.2%
Germany
79.37%
France
79.04%
Japan
78.63%
90.00%
Efficiency
85.00%
80.00%
75.00%
70.00%
65.00%
60.00%
0
1000
2000
3000
Swarm Size
Slide 6 | Pando Confidential
4000
5000
6000
Node Profiles
Faster Connection Yields Faster Downloads
Network Speed
Avg. Speed
Dialup
341 KB/s
Broadband
521 KB/s
Corporate (T1/T3)
1.3MB/s
Performance Under Network Limits
Slide 7 | Pando Confidential
NAT Type
Completion
Rates
Blocked
88.9%
Dependent Filter
91.7%
Dependent Mapping
89.19%
Independent
87.1%
Open
91.15%
Port Dependent
90.31