Cinergy
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Cross Over
collaboration between CI & TI
is the backbone in this
joint project
Gustav Malmqvist, Head of International Affairs
County Council of Västernorrland
[email protected]
+46-70-663 04 42
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Roots of the idea of Cinergy
The potential for creating growth and employment in Creative
Industries and the culture sector has since long been in focus in
Västernorrland and elsewhere.
- decline of employment rates in traditional industries e.g paper pulp, wood,
production etc
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- biggest export product in Sweden is music !
NPP meeting in Derry 2007 – huge interest in forming projects in the
theme creative industries. Two tracks were discussed:
1. Creative industries and business development
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2. Creative industries development through events, culture exchange etc
The Cinergy preparatory project was a merger of these two:
Business development of creative industries and traditional
industries through cross-collaboration
Gustav Malmqvist, Head of International Affairs
County Council of Västernorrland
[email protected]
+46-70-663 04 42
Cinergy - concept
Brokers
(Key persons in each sector or inbetween)
Education/
training
Traditional
industries
Matchmaking
Business
development
Brokers
(Key persons in each sector or inbetween)
Gustav Malmqvist, Head of International Affairs
County Council of Västernorrland
[email protected]
+46-70-663 04 42
Creative
industrie
s
Creative
Business
Arenas
Best practice
exchange
- Business cases
- Transnational mutual
learning
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Identify actors and brokers
Identify and develop education/training
ICT tools, existing and development of
match-making functions, databases and
social media interation
Business development methods –
improvement for creative sector and
facilitating cross-collaboration
The partnership – full partners
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County Council of Västernorrland (SE)LP
(regional dev./culture)
Kainu Vocational College (FI)
(education)
Kainuun Etu Oy (FI)
(business development)
Powerhouse Kramfors (SE)
(education)
Almi Mitt AB (SE)
development)
(business
House of Ideas/ Academy of the Arts (IS)
(bus.dev/education)
Verbal Arts Centre, (UK)
(education)
The Rural Area Partnership in Derry Ltd (UK) (rural development)
Gustav Malmqvist, Head of International Affairs
County Council of Västernorrland
[email protected]
+46-70-663 04 42
The partnership – associated partners
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Västernorrland association of municipalities (SE)
Scenkonstbolaget (Västernorrland company for performing arts) (SE)
Artplant (SE) (creative company/arts)
Poularde (SE) (architecture and building)
Ådalsproduktion (SE) (traditional mechanical industries association)
Association of entrepreneurs, Kainuu
(FI)
Belfast Metropolitan College (UK) tbc as associated or full partner
Gustav Malmqvist, Head of International Affairs
County Council of Västernorrland
[email protected]
+46-70-663 04 42
Expessions of interest/potential partners
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Mid Sweden University (SE)
Companion Västernorrland (SE) co-operative business
development
SEED (South Eastern Economic Development)/Craigavon
Borough Council (UK)
Donegal County Enterprise Board (IE)
Gustav Malmqvist, Head of International Affairs
County Council of Västernorrland
[email protected]
+46-70-663 04 42
The Partnership – important issues
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All full partners must be fully committed to the project and contribute with cofunding in time and or money
Partners should be able to add relevant knowledge, skills and expertise to the
fulfillment of the objectives of Cinergy
The role of each partner in the project must be clarifyed
Associated partners are needed for providing expertise and relevant contacts
and networks in the creative industry as well as traditional industries, provide
cases for experiment and test and for exploiting the results of the project.
Associated partners need not (but are allowed) to co-finance the project but
will not in most cases receive funding from NPP
More associated partners are welcome (and needed) from all countries
1-2 more partners are needed from Iceland (full or associated)
Too many full partners = risk for too low budget for each partner
Gustav Malmqvist, Head of International Affairs
County Council of Västernorrland
[email protected]
+46-70-663 04 42
Cinergy and the NPP vision
Northern Periphery programme vision
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“Regions working innovatively together to help communities to develop
the potential of Europe’s Northern Periphery, and to achieve a
sustainable and high quality future, and so make a distinctive contribution
to a more dynamic EU”
Cinergy
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Challenges are the same e.g. structural change in traditional industry,
decline in employment rates, demographic change
Solutions are not always the same but mutual learning is essential
- Business development and support methods
- Creative product and service development in both sectors
- Business opportunities for creative and cultural sector – in the traditional sector
- Business opportunities in traditional sector by use of creativity and culture
- Best practice exchange is essential
Gustav Malmqvist, Head of International Affairs
County Council of Västernorrland
[email protected]
+46-70-663 04 42
National strategies - Sweden
National action plan for the creative and cultural sector (N9060) November 2009
 - Guidance to companies
 - Programme for incubators for cultural and creative industries
 - Brokers, networks and models for collaboration between CI and TI
 - Entrepreneurship in cultural and creative educations
 - Innovation and design
 - Leadership and work organisation
- Study on financial needs
- Improved statistics
 - Development of knowledge
 = Cinergy addressing the issues
Gustav Malmqvist, Head of International Affairs
County Council of Västernorrland
[email protected]
+46-70-663 04 42
National strategies - Iceland
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Strong need for innovation and business in the trace of financial crisis
Law on suppport for innovation companies expected in 2010
Association for the Icelandic Gaming industry with 20 companies with
over 300 employees. 200 recruitments are planned and revenue for 2009
was around 54 million Euros. The gaming industry employs those
experienced in other traditional businesses and also those with
experience tailored to the gaming industry.
The House of Ideas is a project that started in 2009, because of collapse
of the Icelandic economy.
- The project is a cooperation between two universities: University of
Reykjavik and Iceland Academy of Arts.
- Blending untraditional industry (Iceland Academy of Arts) we can expect
more ideas to be developed from the original idea because of diffrent
respectives and diffrent approaches.
Gustav Malmqvist, Head of International Affairs
County Council of Västernorrland
[email protected]
+46-70-663 04 42
National strategies - UK
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The Creative Economy Programme, launched in November 2005,
Staying ahead: the economic performance of the UK’s creative industries – 2007
Creative Britain - New Talent for the New Economy’ 2008
Strategic Action Plan for the Creative Industries in Northern Ireland, 2008
? - Giving all children a creative education
- Supporting research and innovation
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- Helping creative businesses grow and access finance
- Fostering and protecting intellectual property
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- Supporting creative clusters
- Promoting Britain as the world’s creative hub
 = Cinergy addressing the issues
Gustav Malmqvist, Head of International Affairs
County Council of Västernorrland
[email protected]
+46-70-663 04 42
National strategies - Finland
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National Development Programme for Business Growth and
Internationalization in the Creative industries 2007-2013
The programme is directed by the Ministry of Education and funded by the
European Social Fund (ESF), State Provincial Office of Southern Finland as
well as the cities of Helsinki and Tampere.
The development program totals around 14,6 million euro.
Special focus on:
- Product development and innovation
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- Business and entrepreneurial competencies
- Producer and managerial competencies
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- Anticipation of changes in the operational environment and enhanced
knowledge base
 = Cinergy addressing the issues
Gustav Malmqvist, Head of International Affairs
County Council of Västernorrland
[email protected]
+46-70-663 04 42
Cinergy – project outline
WP 1: Project management, communication and dissemination
WP 2: Identification of actors, and needs for Business development and
Education
WP 3: Development of the e-platform for match-making (Pilgrim)
WP 4: Development of improved models for Business development and
education including “Creative business arenas” (CBA -cross over actions)
WP 5: Piloting and business development of the service
Indicators
# Actors – in each sector affected by the project
# Enterprises – in each sector, added value of service
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#?
Gustav Malmqvist, Head of International Affairs
County Council of Västernorrland
[email protected]
+46-70-663 04 42
Costs & Resources
• 1,5 mill € for 3 years
• 3 countries x 2-3 partners each (currently 8)
• Partners average budget/ 3 y = ~ 200.000 €
• 60% financed by EU - 40 % partner-financed
Co-funding
• 80.000 €/3 years
• 26.667 €/year
• In most cases possible by allocation working time
Gustav Malmqvist, Head of International Affairs
County Council of Västernorrland
[email protected]
+46-70-663 04 42
Cinergy – Remaining Challenges
• Further elaborate on the objects of the project and services/products to be developed
- Education: how much can we develop? Models, Best practice, Courses?
- Matchmaking: What service/product needs to be developed (Pilgrim) and what
resources could be used e.g existing databases, Facebook, Twitter etc
existing
- Business Development: How to develop existing support models to fit the support of creative
entrepreneurs and the cross-sector collaboration
- The role of Creative Business Arenas (= cross-sector meetings and events)
• Finding the right balance in the partnership – which additonal partners are needed
• Defining the explicit role, duties and task for each partner
• Planning of how the project should interact with companies, entrepreneurs and other
actors in both the creative/cultural sector and the traditional industry sector
• Balancing the budget according to each partners role and defined tasks
Gustav Malmqvist, Head of International Affairs
County Council of Västernorrland
[email protected]
+46-70-663 04 42
Contacts and more information
Gustav Malmqvist
[email protected]
+46-70-6630442
Co-ordinator, Lead Partner
County Council of Västernorrland
Ilona Novak
[email protected]
+46-70-562 33 08
Financial manager, Lead Partner
County Council of Västernorrland
James Kerr
[email protected]
+44-28-7126 6946
Verbal Arts Centre,Derry
Tuomo Tahvainen
[email protected]
+358 44 551 4585
Kainuun Etu Oy, Finland
Risto Virkkunen
[email protected]
+358-8-6165 6886
Kainu Vocational College
Halldor B. Olafsson
[email protected]
+35-46 950 275
House of Ideas, Reykjavik
Gustav Malmqvist, Head of International Affairs
County Council of Västernorrland
[email protected]
+46-70-663 04 42