Isle of Capri launches Lady Luck® online, marking GAN’s largest multiproperty US client of Simulated Gaming™ launched to date.
ISE: GAME
LSE: GAN
London & Dublin | August 17, 2016: GAN plc (“GAN” or the “Company”), an award-winning
developer and supplier of enterprise-level B2B Internet gaming software, services and online gaming
content in the United States, announces the launch of Lady Luck® social casino for a newly-formed
interactive division of Isle of Capri Casinos, Inc. (“Isle of Capri”) developed on GAN’s proprietary
Simulated Gaming™ platform designed specifically for US land-based casino operators.
Isle of Capri is the owner and operator of 14 casino properties across the United States. The
LadyLuck.com responsive web application and counterpart native mobile apps for Apple and Android
devices were custom-developed by GAN over a multi-month period in H1 2016 in order to meet the
requirements of a major multi-property US casino operator and deliver a unique and differentiated
product experience to serve the specific needs of their existing casino patrons as well as the broader
social casino market.
Dermot Smurfit, CEO of GAN commented:
“GAN has been working with Isle of Capri to bring their iconic Lady Luck® brand to life online as a
global contemporary lifestyle brand build around GAN’s compelling Simulated Gaming experience
and supported by Isle of Capri’s multi-State network of casino properties. This evolved product
offering is built on the bedrock of GAN’s proven real money Internet gaming platform and represents
a state-of-the-art differentiated product experience designed to appeal to the global social casino
market as well as serving the highly specific needs of our client’s audience of existing US casino
patrons.”
Eric Hausler, CEO of Isle of Capri Casinos, Inc. commented:
“The growing social casino market represents an opportunity for Isle of Capri to bring its unique Lady
Luck® lifestyle brand online. We undertook due diligence on potential vendors and GAN’s specialized
B2B focus with their ability to deliver a social casino product experience has enabled Isle of Capri to
build an internet gaming business online which we believe will enhance our player loyalty and
broaden the demographic appeal of our Lady Luck® brand.”
Highlights

Launch of Simulated Gaming™ experience became available as of the 25th July 2016 principally
via www.LadyLuck.com. Counterpart mobile native applications followed for Android and Apple
mobile devices. Later in the year, Isle of Capri expects to launch GAN’s casual skill-based mobile
gaming application ‘Lady Luck® Solitaire’, designed to support user acquisition marketing of the
Lady Luck® social casino.

Isle of Capri is the largest US casino operator to launch GAN’s Simulated Gaming™ enterprise
software solution in order to enter the fast-growing social casino and casual mobile gaming
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markets online. Listed on NASDAQ (ticker: ISLE), Isle of Capri reported net revenues of $978.6
million for the fiscal year period ending April 24, 2016.

With approximately 12,000 electronic gaming machines and more than 300 table games across
their 14-property casino enterprise, Isle of Capri engages with approximately 1.5 million unique
casino patrons on-property each year.

GAN’s Simulated Gaming delivers to Isle of Capri a highly relevant Internet gaming-asentertainment experience reflective of the authentic casino gaming experience and designed to
increase Lady Luck® brand awareness and increase patron visitation on-property.

Simulated Gaming™ is an innovative Internet gaming service designed by GAN specifically for
land-based US casinos, offering a gaming-as-entertainment experience across web, mobile and
VR together offering over 200 casino slot and table games, including poker, backgammon, gin
rummy, poker dice and blackjack tournaments.
www.GAN.com
For further information please contact:
GAN
FTI Consulting
Dermot Smurfit
Chief Executive Officer
+44 (0) 20 7292 6262
[email protected]
Mark Kenny/Jonathan Neilan/Melanie Farrell
+353 1 6633686
[email protected]
Davy
John Frain / Roland French
+353 1 679 6363
GAN | Overview
GAN is a leading developer and supplier of enterprise-level Business to Business gaming software
systems and online gaming content. GAN is listed on the ESM Market of the Irish Stock Exchange and
the AIM Market of the London Stock Exchange under the ticker: GAN
The Company has developed an Internet gaming enterprise software system, GameSTACK™, which it
licences to online and land-based gaming operators as a turn-key technology solution for both
regulated real-money and simulated online gaming. The Internet Gaming System, developed in
London under a UK Gaming Commission licence, is certified to the highest technical standards
currently required by gaming regulators.
GAN is also a leading developer of proprietary online games with a complementary business
converting offline casino slot machines and table games into online equivalents on behalf of major
land-based slot machine manufacturers including Aristocrat, Konami, Multimedia Games, Incredible
Technologies, GamoMat, Reel Time Gaming, High Flyer Games, DEQ Systems Corp (EZ BACCARAT®)
and Ainsworth.
GAN has an established business in Europe, licensing gaming content to UK, Spanish and Italian
gaming operators including Bet365, William Hill, Rank, Lottomatica, Sisal MatchPoint and SNAI.
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In the United States, GAN has partnered with Betfair Plc to provide its Internet Gaming System
following the introduction of regulated real-money online gaming in New Jersey in November 2013.
In New York, GAN has launched a Simulated Gaming™ website via www.EmpireCityCasino.com in
September 2014. In Pennsylvania, GAN launched a Simulated Gaming™ website
www.ParxOnline.com in March 2015 with on-property real money mobile gaming anticipated in
2015. In March 2015 Maryland Live! Casino in Maryland chose GAN to upgrade their existing free-toplay website to a monetized Simulated Gaming™ website, soft-launched in July 2015 and launched
integrated with their casino management system in November 2015. In September 2015 major
Californian Tribal casino operator San Manuel chose GAN’s Simulated Gaming™ launched in
November 2015. In October 2015 American Casino & Entertainment Properties (ACEP) chose GAN’s
Simulated Gaming™ launched in December 2015. In December 2015 Borgata Casino Hotel & Spa
chose GAN’s Simulated Gaming™ launching in H1 2016. Also in December 2015 Lady Luck
Interactive, a wholly-owned subsidiary of Isle of Capri Casinos, Inc., chose GAN’s Simulated Gaming™
launching in H1 2016. In February 2016 Rock Gaming (re-branded as Jack Entertainment) chose
GAN’s Simulated Gaming™ to support their Ohio-based casino properties launching online in H1
2016. In March 2016 an undisclosed major casino operator in the North East chose GAN’s Simulated
Gaming™ launching in H2 2016. In April 2016 an undisclosed major casino operator in the Southwest
chose GAN’s Simulated Gaming™ launching in H2 2016. In June 2016 an anonymous Tribal casino
operator in the North East chose GAN’s Simulated Gaming™ launching in H2 2016. In July 2016 an
anonymous multi-property commercial casino operator in the United States chose GAN’s Simulated
Gaming™ launching in late 2016.
In March 2016 GAN launched its first virtual reality (VR) Simulated Gaming application containing
authentic Class III slot machines compatible with Oculus Rift VR headsets and available to download
from New York’s Empire City Casino Simulated Gaming desktop website located at
http://play.EmpireCityCasino.com.
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