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Book details
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Author : Michael Bierut
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Pages : 320 pages
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Publisher : Harper Design 2015-11-03
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Language : English
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ISBN-10 : 0062413902
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ISBN-13 : 9780062413901
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Book Synopsis
The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career
retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale
School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that
has been the hallmark of his career.Protégé of design legend Massimo Vignelli and partner in the New York office of the international design
firm Pentagram, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum
of clients as diverse as Saks Fifth Avenue, Harley-Davidson, the Atlantic Monthly, the William Jefferson Clinton Foundation, Billboard,
Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library.How to, Bierut’s first career retrospective, is
a landmark work in the field. Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design—how to use it to sell
things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially
chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut’s eclectic approach. In his entertaining voice,
the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the
notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work.
Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design
professional faces in bringing innovative ideas to the world.Offering insight and inspiration for artists, designers, students, and anyone interested
in how words, images, and ideas can be put together, How to provides insight to the design process of one of this century’s most renowned
creative minds.