Plan & Vision
Robin Murray
Director of Strategy & Marketing
Overview
• The Context of the plan
– Market Dynamics
– The evolving requirement
• Key principles
– Do no harm
– Add value
• Direction
– The Enterprise Product Architecture
Market Dynamics
• Global market is steady-state
– Still significant opportunities in niches
• Many first & second generation
companies
– Owner-managed / first round VC backing
• Need to generate growth to realise
economies of scale
– Organic growth
– New markets
– Acquisition essential
Market Dynamics
• All companies with strategic vision
– are looking to acquire…
– …or looking to be acquired
• Significant further rationalisation will
occur
• Our strategy is to participate and
release value for our customers
– Enterprise Product Architecture is a keyenabler
The evolving requirement…
• Synthesize – Specialize – Mobilize
• See ariadne July 2006
– http://www.ariadne.ac.uk/issue48/murray/
Service Evolution…
Workplace applications
Acquisitions
Serials
Catalog
Circulation
…
Synthesized
Information
Space
Synthesized
Information
Space
Library ‘web services’
Collection
Library ‘web services’
Non-library ‘web services’
…System Revolution
Library Systems
Workplace applications - points of need
Mobilize - to put into action
Mobilize
Specialize
• Local service
• Local added value
• Local context
• Local knowledge
Synthesize
Atomic Library Services
Atomic ‘non-Library’ Services
Specialize - involve specific
knowledge in order to serve a
particular purpose; to apply or
direct to specific end or use.
Synthesize - to combine often
diverse conceptions into a
coherent whole.
Adding Value
Value - Created by
broadening scope of
mobilization
Mobilize
Value - Created by generating
tight, minimal Interface
definition
- KEY SYNTHESIZED
SERVICES
Synthesize
Value - Created by
broadening scope of
synthesization
Conclusions & Requirements…
• Service is evolutionary, required system
support is not.
– ILS will remain critical, but will become a peripheral
– New model is about Synthesize, Specialize, Mobilize
• Platform requirement…
– Enable libraries to synthesize new services that add
value to their offering
– Enable network service providers to provide new
‘synthesizable services’.
– Ensure ‘plug-and-play’ compatibility with network
services.
Key Principles…
Key Principles
• Do no harm…
– Ensure current systems are supported
and keep performing critical functions
– Evolution not revolution
• Add value by leveraging extended
product suite
– Understand what we have – the services
landscape
• Evolve towards the Enterprise
Product Architecture
The Services Landscape
CBS
WorldCat
LBS
CONTENTdm
…
Portals
Link resolvers
Resource Sharing
PICArta
Open WorldCat
…
QuestionPoint
…
Enterprise Product
Architecture …
Work in progress…
Enterprise Product Architecture
• Unified high-level product vision
–
–
–
–
–
Across OCLC PICA and OCLC
Creates synergy between products
Adds value to the overall library network
Forms a basis for future work
Enables ‘synthesise, specialise, mobilise’
• Current model…
– Work in progress…
Local
Nodes
Group
Nodes
Network Interface
Services
Network Interface
Services
Moving to the network:
• The network is the combination
of local, ‘group’ and global nodes
working together symbiotically.
• Functions should be performed
at the appropriate node.
• Technology should be shared
across nodes as deeply as
possibe
• Our unique value is that we can
create the network and all nodes
participate in value creation
Network Interface
Services
Global
Node
Summary
• Market disruption
– Vendor consolidation
– Requirements
• Synthesize, Specialize, Mobilize
• Response
– Be acquisitive
– Do no harm…
• Vision
– Enterprise Product Architecture
• Holistic network view is our unique positioning
Plan & Vision
Robin Murray
Director of Strategy & Marketing