Exhibitor
PLAYBOOK
Second Show. New Opportunities.
A compilation of exhibitor tips and marketing strategies
to use before, during, and after the show.
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YOUR EXPO PACK GUADALAJARA
EXHIBITOR PLAYBOOK
TIP #1: ORDER DEADLINES
TIP #2: TRAVEL BENEFITS
TIP #3: SPONSOR BENEFITS
TIP #4: EXHIBITOR DIRECTORY ADVERTISING
TIP #5: INNOVATION STAGE CONFERENCES
TIP #6: PROMOTE YOUR EXHIBIT
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TIP #1: ORDER DEADLINES
Increase productivity and stay on track. Deadlines can be found on the main menu of
the Exhibitor Manual or on the top of each form.
TIP #2: TRAVEL BENEFITS
EXPO PACK offers discounts for exhibitors on their airline tickets and hotel
reservations. You can check the C3 Hotel Reservation Form and C4 Airline
Discount in the Exhibitor Manual for further information.
TIP #3: SPONSOR BENEFITS
We invite you to consider the benefits and opportunities offered by our sponsorship
tools, the best way to attract and objectively segment your target market.
EXAMPLES OF SPONSORSHIPS & PRICES
Standing Banner
Logo & Launch New Products in Showcase
Logo on Entrance Unit
Company Logo on Entrance Billboard
Ad in Printed Exhibitors Directory
Logo in Registration Area
Company Logo on Aisle Sign
Antibacterial Gel Sample with Logo
Banners in Web Page
Insert of Promotional Items in the Show Bags
Logo in Mobile Device Charging Stations
Official Show Bag
Official
Show Bag
US$ 400.00
US$ 428.00
US$ 482.00
US$ 503.00
Several Prices
US$ 535.00
US$ 562.00
US$ 562.00
Several Prices
US$ 845.00
US$ 1600.00
US$ 1830.00
Ad in Printed
Exhibitors
Directory
www.expopackguadalajara.com.mx
Company Logo
on Aisle Sign
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TIP #4: EXHIBITOR DIRECTORY ADVERTISING
Advertise in Printed Exhibitor Directory - Deadline February 4
Advertising Options Include:
Logo next to company description
Full page
1/2 page horizontal
1/2 page vertical
1/4 page
Inside Back Cover
Back Cover
Logo on central page beside the floor plan
US$ 281.41
US$ 1,337.50
US$ 845.30
US$ 845.30
US$ 518.95
US$ 1,692.74
US$ 1,829.70
US$ 600.27
Online Exhibitor Directory and Floor Plan
Upgrade your booth listing through the Exhibitor Dashboard/Directory to gain visibility
in the online exhibitor search tool and floor plan.
Online Directory Upgrade Pricing:
Basic Listing
(Included)
Platinum Package
($342.20)
Diamond Package
($748.20)
-Company Information
-Product Categories &
Vertical Markets
-URL, Email Address &
Description
-Display of Company Logo
-Exhibitor Showcase with
4 product display panels
for image/text
-Inclusion in the Featured
Exhibitor List
-Access to qualified
sales leads
-Priority Placement in
search results
-All Platinum Package features,
PLUS:
-4 additional product display
panels with video and
image/text capability
-Video or image is placed
on the home page of the
online directory
-Online booth is highlighted
with a corner peel
YOUR EXPO PACK GUADALAJARA EXHIBITOR PLAYBOOK
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TIP #5: INNOVATION STAGE CONFERENCES
The Innovation Stage Conferences provide a space for you to deliver educational talks
on breakthrough technologies and techniques applicable in a wide variety of
industries during and after the show.
Space is limited. Sign up today using form A-11 in the Exhibitors Manual.
TIP #6: PROMOTE YOUR EXHIBIT
Easy Ways to Increase Booth Traffic and Gain Qualified Sales Leads
1. Electronic Invites – A quick and efficient way to promote your exhibit.
Personalize your electronic invites and send them safely to your contact list. Form A-6
in the Exhibitor Manual.
2. VIP Tickets – Identify your best customers.
Use VIP tickets to invite your 20 most important prospects or buyers for free. VIP
invitations are customized with your company name and booth number and include a
personalized VIP badge. Request this service using Form C-2. Deadline January 28.
Use the EXPO PACK Guadalajara logo and your booth number in company ads and
email signatures, prior to the event. Find the EXPO PACK Guadalajara logo on the
show’s website in the Downloads section.
www.expopackguadalajara.com.mx
Headquarters
11911 Freedom Drive, Suite 600
Reston, VA 20190 USA
Phone: (571) 612-3200
Fax: (571) 266-4401
Email: [email protected]
Show Department USA
Laura Thompson, CEM
Director, International Tradeshows
Phone: (571) 612-3217
Email: [email protected]
Deanna Hoffmann
Exhibitor Services Coordinator
Phone: (571) 266-4409
Email: [email protected]
Gerardo Barajas
EXPO PACK Director
Phone: +52 5545 4254 Ext.101
Email: [email protected]
EXPO PACK México
Homero 418 Piso 7,
Col. Chapultepec Morales
11570 Mexico City, Mexico
Phone: +52 55 5545 4254
Fax: +52 55 5545 4302
Email: [email protected]
Sales México
Guadalupe Olvera
Phone: +52 55 5545 4254 Ext. 123
Email: [email protected]
Operations México
Israel Arámbula, CMP, CEM
Phone: +52 55 5545 4254 Ext. 127
Email: [email protected]
Email: [email protected]
Marketing México
Mónica Díaz
Phone: +52 55 5545 4254 Ext. 125
Email: [email protected]