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Book Synopsis
The Balanced Scorecard translates a company s vision and strategy into a coherent set of performance
measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal
business processes, and learning and growth--offer a balance between short-term and long-term objectives,
between outcomes desired and performance drivers of those outcomes, and between hard objective
measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical
foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take
to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver
of change.
Book Details
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Author : Robert S. Kaplan
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Pages : 336 pages
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Publisher : Harvard Business Review Press 199609-01
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Language : English
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ISBN-10 : 0875846513
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ISBN-13 : 9780875846514