JOB PROFILE
Position # 00106809
TITLE: USER EXPERIENCE WEB CONTENT STRATEGIST
CLASSIFICATION: AO21, TEMP 24
JOB OVERVIEW
Provides leadership and strategic thinking to enhance service delivery on the web through the creation,
delivery and governance of engaging content. The UX Web Content Strategist offers guidance and support to
the sector’s web publishing team, ministry representatives and project managers to ensure high quality user
experiences.
ACCOUNTABILITIES

Authoritative voice on content strategy and UX best practices for the sector at the NRS Web Council
and other cross government web strategy working groups.

Within the sector, ensures the adoption of government web content policy, standards and guidelines
and champions UX content strategies and best practices when overseeing content development
practices.

Plans, conducts research and analyzes complex workflows and processes in order to translate user
needs into requirements.

Prepares and presents content models and content recommendations based on user research and
business goals.

Leads small to medium sized content strategy projects to completion for the sector. Leads post review
of web content to ensure needs of citizens have been met.

Working closely with the Information Architect, supports information architecture and web navigation,
including metadata schemas and taxonomies, to support sector web properties.

Continuously evaluates content strategy approaches and provides expert advice and decision support
to management to ensure alignment with overarching sector transformation business objectives,
program area business objectives and user needs.

Develops and manages the sector’s content strategy through leading and facilitating engagement and
information-gathering interviews and leveraging external research and trends.

Supports development of standards, guidelines, and training kits to enable adherence to accessibility,
content writing and UX best practices.

Trains sector business areas and web publishers in writing and optimizing content for the internet.
Ensures that content is of high quality, well written and concise.

Supervises staff including assignment of work, development and evaluation of performance plans and
approval of leave. (Temp 24 duty)

Works collaboratively across government to optimize the integration of cross-sector content into
corporate web sites and ensure business areas adhere to UX and Gov.2 standards.

Builds quarterly reports for Sector Executive and Corporate GCPE to inform Executive decision making.
Career Group:
Job Family:
Role:
Revised Date
Technical
2017-07-13

Presents findings from ongoing engagement and content development activities to Sector Web Council
and Executive.

Leads and chairs various meetings.

Recommends options and approaches to achieve communication of service delivery objectives on the
web to increase awareness of existing, new and emerging programs, policies and services for
appropriate audiences.

Reviews contract deliverables to ensure work is complete and standards are met.

Monitors and evaluates resources, processes and progress of content strategy projects. Identifies risks
and obstacles and takes or recommends actions.

Initiates, develops and maintains relationships and partnerships with internal and external clients and
agencies to achieve sector Internet Strategy objectives.
JOB REQUIREMENTS

Degree or diploma in English, Library Science, User Experience Design, Computer Science, or an
equivalent combination of related experience, education or training.

One year experience practicing user experience design, planning and managing web properties
including experience in information architecture, content development and interaction design.

Experience with project management methodology and processes.

Preference may be given to applicants with experience in leading teams.

Preference may be given to applicants with experience with the British Columbia Government’s
Internet Strategy, its current best practices and standards and governance, and of the corporate
content management system.
Knowledge, Skills and Abilities

Ability to provide strong leadership, communications, relationship building, research and planning
skills. An understanding of current trends in online service delivery and a focus on improving services
for citizens and stakeholders.

Clear written and verbal communication skills including written skills for web content.

Familiarity of the British Columbia Government’s Internet Strategy, its current best practices and
standards and governance, and of the corporate content management system.
BEHAVIOURAL COMPETENCIES

Conceptual Thinking is the ability to identify patterns or connections between situations that are not
obviously related, and to identify key or underlying issues in complex situations.

Problem Solving Judgement is the ability to analyze problems systematically, organize information,
identify key factors, identify underlying causes and generate solutions
Career Group:
Job Family:
Role:
Revised Date
Technical
2017-07-13

Partners with Stakeholders is the desire to work co-operatively with all stakeholders to meet mutual
goals. It involves an awareness that a relationship based on trust is the foundation for success in
delivering results.

Information Seeking is driven by the desire to know more about things, people or issues. It implies
going beyond the questions that are routine or required in the job. It may include “digging” or pressing
for exact information; resolution or discrepancies by asking a series of questions; or less-focused
environmental “scanning” for potential opportunities or miscellaneous information that may be of
future use.

Impact and influence is the ability to influence, persuade, or convince others to adopt a specific course
of action. It involves the use of persuasive techniques, presentations or negotiation skills to achieve
desired results.
Career Group:
Job Family:
Role:
Revised Date
Technical
2017-07-13