Ashley McNealy Microsoft`s Breakthrough into the Gaming Industry

Was created by Bill Gates and Paul Allen in
1975
Had attempted a breakthrough before the
Xbox
Was inspired by Apple to manufacture its own
products
Trespasser was released in 1998
Was the game for Jurassic Park
Ed Fries
Kevin Bachus
Otto Berkes
Nat Brown
Xbox was only meant to be the code name
Window’s Direct X
MSX
Active X
Ted Hase
Peter Moore
Robbie Bach
$500 million in
marketing to launch
Consoles starting at
$300 a piece
Games starting at
$49.99
1.4 million consoles
sold during holidays of
2001
As of 2004 $7.3 billion
in games had been sold
worldwide
As of this year 9.4
million consoles have
been sold
Pleases both casual and hard-core gamers
Broke barrier between PC and console
Only marketed two consoles compared to three