Copyright © 2016 Sandra Pilarczyk. All
rights reserved.
Objective of the Academy
To create and implement a Visibility Strategy which
feels like YOU.
To get more clients and make the positive impact you
really want to make.
By sharing your message on a consistent basis with
more people in a way that feels authentic to you.
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Overview
• Recap
• Vision, Mission & Measurable Impact
• Visibility Strategy
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Recap
Your Message:
• Your Story
• Your How
• Your Viewpoints
What’s in it for THEM?
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Vision
Mission
Measurable
Impact
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Vision
What’s the dream?
What do you want to be known for?
What makes you different?
Example: To educate and nurture a tribe
of fearless & live leaders who want to
change the world for the better by sharing
their authentic message.
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Mission
What steps will you take to achieve
your vision?
Example:
1. Free offer: Visibility Challenge
2. Medium offer: Visibility Academy
3. High offer: Mastermind
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Measurable impact
How will you measure your impact?
Example:
Number of opt-ins
Number of Page Likes
Sales numbers
Testimonials & Referrals
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Visibility without an intention is a
waste of time!
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Visibility Strategy
• Inviting potential ideal clients to join
your tribe
• Engaging potential ideal clients
• Sell!
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Creating long lasting
relationships!
Know
Like
Trust
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Your Visibility Strategy
Finding your tribe
Engaging your tribe
with your message
Selling to your tribe
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Your Visibility Strategy
• Focus on one at the time
• Guide your tribe from one to the
other :
Free
Medium
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
High
Step 1 – Your Free offer
Step 2 – Your Medium Offer
Step 3 – Your High Offer
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Example
• Visibility Challenge
Camera shy, tech shy, lack of
confidence
• Visibility Academy
Lack of clarity, no strategy, no
consistency
• Fearless & Live Mastermind
Sustainability & Growth & Expansion
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Visibility Strategy
Online Strategy
Your website
Social Media Strategy
Your chosen Social Media Channels
In-Person Strategy
Events, Networking Events
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Daily Focus Checklist
1. Engage your own tribe
2. Make connections with your
potential clients
3. Sell
4. Measure Success /Impact
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Daily Focus Checklist
Your clients (tribe) - Being present for your
existing clients & potential ‘hot’ clients.
Creating:
Posting:
Example: Updating your own FB group, sending
out an email to your list, creating content for
your existing clients, client calls
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Daily Focus Checklist
Online - Your website
Creating:
Posting:
Example: Brainstorming blog ideas, creating
blog, set up interviews,
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Daily Focus Checklist
Social Media Posting:
Reaching out for help:
Example: posting content in FB groups, Blab,
Periscope, 30 minutes answering questions in FB
groups
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Daily Focus Checklist
In-Person Events -
Example: Research local network opportunities,
plan events calendar
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Daily Focus Checklist
Sell - Asking for the sale
Posting/Sending offers:
Personally reaching out:
Success measures - Feedback, engagement,
open rates, sales figures, opt-ins
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
But I have nothing to say….
Your Story
Your How
Your Viewpoints
YOUR PERSPECTIVE ON YOUR CLIENT’S
PROBLEMS!
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Word of warning ….
•
•
•
•
Be authentic
Stay consistent
Own it
Patience is a strategy
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Summary
• Create long lasting relationships
• Invite potential ideal clients to join
your tribe
• Engage potential ideal clients
• Sell!
• Be present & show up on a daily
basis
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Next Week
Evolve & Expand
Practice, Review & Repeat
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Homework 
• Video: What’s your Vision?
• Video : VIEWPOINTS WITH CTA TO JOIN YOUR TRIBE
EXCELLENT VIDEOS TO SHARE WITH YOUR CLIENTS &
PEERS
• Post your daily focus checklists – and any questions!
Post in the group & on your personal page & SM
accounts.
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.