CBS' Army-Navy Draws 4.1 Overnight Rating For Best
Mark Since '09 Telecast
Published December 10, 2012 Sports Business Daily
Overnight rating for CBS' Army-Navy game up slightly from last year
CBS earned a 4.1 overnight Nielsen rating for the Army-Navy game on Saturday
afternoon, up slightly from a 4.0 overnight last year. The 4.1 is the best overnight since
a 4.2 rating in '09. The audience for the game has benefited from a move to its own
weekend in '09, as the overnight for the matchup has not dipped below a 3.5 rating in
the time frame. Army-Navy only hit that 3.5 overnight rating mark once from '00-08
(Austin Karp, THE DAILY).
ANCHORS AWAY: In Tampa, Tom Jones writes Army-Navy "is one of sports' greatest
traditions." When you "watch the pregame pageantry, you can't help but acknowledge
just how special this game is." CBS did its "usual splendid job covering ArmyNavy more as an 'event' than a 'game.'" The result of the game "certainly matters to the
teams and those who are and were in the military, but for the rest of us, Army-Navy is
about those serving this country" (TAMPA BAY TIMES, 12/10)