Unlock the Business
Value of Virtualization
with Analytics
Virtualization is driving a paradigm shift
From…
To…
Creating…
Physical Infrastructure
Cloud Infrastructure
Opportunities to:
IT
• Purpose-built
• Software-defined
• Inflexible
• Abstracted resources
• Application silos create
inefficiencies
• Standardized on x86
• Offer new services
• Business can respond to
customer demand with
greater agility
• Drive down OPEX
• Business forced to adapt to
infrastructure constraints
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• Improve theITcustomer
experience
• Innovate with data
• Become more competitive
Analytics drives intelligence into every layer of the stack
Dell EMC Analytics:
 Streaming
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 Real-Time
 Historical
1.
Delivers “right-time”
intelligence
2.
Enables data sharing
among applications
3.
Democratizes data by
giving the customer
full access to data
sets and analytics
APIs
Dell-EMC RTI delivers “right-time” intelligence
Dell EMC Real-Time Intelligence (RTI)
continuously streams network events,
shortening decision latency and allowing
actions to be taken at the right time
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Dell EMC Analytics enables sharing of data sources
From… Siloed applications using multiple copies of the same data, adding cost and complexity
Campaign
Management
Network
Optimization
Customer
Retention
Customer
Experience Mgmt.
Fraud Avoidance
Fast Problem
Resolution
Process
Decision
Data
CDR
Logs
CDR
BSS
CDR
Logs
BSS
CDR
Logs
Logs
BSS
To… Multiple applications sharing data, reducing data duplication and improving efficiency
Campaign
Management
Network
Optimization
Customer
Retention
Customer
Experience Mgmt.
Process
Decision
Unified Data Platform
Data
CDR
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Logs
BSS
Fraud Avoidance
Fast Problem
Resolution
Dell EMC Analytics democratizes data
To…
Structured /
Unstructured Data
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Source: Appledore Research Group, 2015
• APIs enable new
applications and
use cases
Real-Time Intelligence
• Data available to
developers
• Dramatic TCO
benefits over time
OPEN
Data Access
Data
Management
Open API
Adapter
LOCKED
Adapter
• Restricted to
specific use
case(s)

Adapter
• Data “locked up”
and unavailable to
developers
Adapter
• Single-vendor
solution
Customized
report
Adapter
Pre-packaged
report
Adapter
From…
Structured /
Unstructured Data
Sample Use Case: Data Quality of Service
Monitor and report on deviations in data service performance for mobile apps in real-time
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Sample Use Case: Customer Value Analytics
Measure the browsing experience in real-time to improve the customer experience
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Sample Use Case: Track Inbound Roamers
Correlate subscriber roaming patterns with data usage for more accurate billing
RTI
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Sample Use Case: Detect SIM Swap Fraud
Identify subscribers who are switching SIMs and detect fraud vs. legitimate use in real time
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Take the Next Steps with Dell EMC
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1
Consider the use cases of
value to your business
2
Engage with our
executives and engineers
3
Request a workshop and
technical deep-dive
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