WHAT
IS THIS
ALL
ABOUT?
Good advertising strategy is a
set of knowledge, experience
and intuition.
This course is constructed in a
way for you to gather necessary
knowledge, to absorb
experience from top industry
professionals and, above all,
dare to think and create by
yourself.
4 months of intelectual sweat is
meant for the ones who have an
interest in this particular sphere
and a wish to work there, yet to
all young professionals already
putting their first steps at the
agency or client side eager to
make a giant leap in their
careers.
In Advertising Strategy course
you will cover all the steps of the
strategic process: starting with
the client brief, going through
different phases of analysis,
pursuit of insights, putting
together a brief and finishing
with the evaluation of creative
work.
Everything in the course is based
on learn by doing guiding
principle – each strategy topic is
accompanied by practical
sessions and workshops run by
guest lecturers.
You will meet a number of
strategy experts that will walk
you through extended strategy
topics: brand building,
consumer and category analysis
and communication planning.
Since the course is not just about
strategic tools and frameworks
but much more about
developing critical thinking and
problem solving skills, it’s not
going to be an easy ride. After
the journey and real-life strategic
challenges, you will graduate
with the know-how and the
practical skills of how to handle
brand building and
development.
2. BRAND BUILDING
Brands only live in our
imagination, and building them
is like designing a virtual reality.
4
MAJOR
PARTS
1. INTRO
During this part students get to
know the process of making,
terminology and ideologies and
meet people who participate in
that. Advertising process is
always a teamwork, thats why
we will also touch essentials of
leadership, group work
methodologies, negotiations
techniques and a craft of
presenting ideas in a right way.
At first, you will learn to figure
out the market and competitors,
explore laws and tendencies of
services and categories,
perceive possibilities and
niches. After that, you will learn
to extract client’s thoughts, hopes
and dreams in order to
understand how they see you
and your competitors. This will
help you understand, evaluate
and clarify the field. At the end
you will be able to build a
brand that is relevant to the
current situation.
All the possible situations in this
field will be examined: brand
building, maintenance, expand
and repositioning. You’ll learn
how client segmentation works,
how to plan and explore their
experience and will get to know
the reasons of their behavior.
Every student will have an
opportunity to build a brand
from scratch: starting with an
idea and expanding it without
any limits.
3. COMMUNICATION
PLANNING
Balancing on the top of stack full
of various possible messages,
channels, situations, targets,
tools and God knows what is
rather painful. Relief comes with
ability of noticing unifying logics
behind them. Actually, it’s what
proper communication planning
is all about - finding the right
combination of mechanics
serving your goal.
Following that, importance of
this part will expose after smooth
introduction to the theory of
campaign types, various media
channels, preparation work and
different planning stages,
expectedly striking with practical
applicability of knowledge you
secretly thought you mastered.
4. BRIEF WRITING
There is extreme importance to
understand client’s business
specifics, its logics, goals and
ground behind them. It doesn’t
come too easy - different clients,
different people, different
perceptions and ways to explain
them. Professional strategist has
to have an ability to transform it
to the coherent outcome, making
it easy to understand and work
on.
Main goal of this part is to learn
how to choose the right method
solving client’s problems before
putting a strong ground for
following operations. Because
strategy that doesn’t convert into
adequate actions is not worth a
dime.
WHOM WILL
YOU LEARN
FROM?
HEADS OF THE
COURSE
.
Daiva Tonkuniene
Managing director //
DDB Vilnius
Audrius Feigelovicius
Strategic planner //
Not Perfect | Y&R
Vilnius, Minsk
v
LECTURERS
Robertas Skiauteris
Planner // The Milk
Andrius Grigorjevas
Partner // Be&Do
Domantas Gailius
CBDO // Inspired UM
Rene Fischer
Partner // Be&Do
.
Dominyka Jonušiene
Brand manager //
TELE2
.
Dovydas Kedikas
Account director //
Adell Taivas Ogilvy
Jonas Banys
Strategic Planner //
Adell Taivas Ogilvy
.
.
Ginte Ramanauskaite
Account Director //
Adell Taivas Ogilvy
Gediminas Užkuraitis
Partner // Be&Do
Simas Baciulis
Account director //
Adell Taivas Ogilvy
v
Jonathan Howard
Creative instructor //
Saatchi & Saatchi Europe
Tomas Bartninkas
Strategy Director //
McCann Vilnius
Antonio Bechtle
Freelance Senior
Copywriter / Creative
Director
-.
Jurga Kasperaviciute
Account director //
Adell Taival Ogilvy
v
.
Donatas Pacesa
Account Director //
Not Perfect | Y&R Vilnius,
Minsk
v
And guest lecturers – brand
managers from companies
such as DNB, Stumbras, IKI,
Eurovaistine and other major
local and international
businesses.
PRICE
DURATION
Registration fee: 200€
Price of the course: 2680€
Course duration is 4 months (16
weeks). 164 academic hours +
individual work.
PAYMENT CONDITIONS &
FINANCIAL AID
Course takes place two times a year:
November and April.
It is possible to pay in parts. Maximum
lenght of payment – 4 months.
REGISTRATION PROCESS
If meets one of these conditions,
student can apply for governmental
financial aid:
is unqualified (without higher
education diploma);
•
is unemployed for more than three
months.
•
more info >>>
Once the enrollment has taken
place, the student commits himself/
herself to the total payment of the
course on the scheduled dates,
regardless of his/her attendance.
Participation in our courses will be
possible once the tuition has been
formalized and after having paid
the course fees. The rules of the
school preclude attending courses
before enrollment. In addition,
reservations of place are only
possible when the registration and
payment of the corresponding
course are formalized.
•
fill registration form at our website;
•
receive invitation for an interview;
•
sign the agreement;
•
pay registration fee.
SCHEDULE
Fom Monday to Friday. 5 days a
week, from 18.30 to 20.00 and from
20.00 to 21.30.*
Considering of giving individual
attention to each student, groups
contain no more than 14 people.
*Schedule of classes is the subject of
change as teachers are active
professionals.
Have doubts? Call us, write to us,
come and see us.
[email protected]
+370 620 46 321
Gedimino pr. 27, Vilnius
www.tagvilnius.lt
@tagvilnius