Journal of Small Business Management 2006 44(3), pp. 386–406 Environmental Hostility and Firm Behavior— An Empirical Examination of New TechnologyBased Firms on Science Parks by Peter Lindelöf and Hans Löfsten Firms often respond to challenging environmental conditions, such as those in high-technology environments. Thus, in a hostile environment, the intensity of competition exerts more pressure on the firm and also a greater necessity for firm behavior. This study was conducted with empirical data collected in 1999 from 134 small firms on science parks in Sweden. The discussion in this paper is focused at the firm level. Analysis of firm behavior was conducted using a multivariate approach. The content of firm-level behavior is defined in terms of the firm’s overall collection of business practices and competitive tactics. The investigation of customer preferences and competitors are the manifestations of the firm’s more basic strategic direction and how the firm will reach the markets. Two different types of firms were analyzed: university spinoffs (USOs) and corporate spin-offs (CSOs). The importance of the science park was included in the study as a control variable. The variable showed whether the firms had received support from a science park. This study indicated that the relations between change of marketing activities and long-term forecasting are strongest for both USOs and CSOs. The long-term forecasting, technology–importance of science park, was another key factor. This is exemplified by the two samples used in this study. Introduction Entrepreneurial orientation is often conceptualized as a latent construct composed of three dimensions: innovativeness, risk-taking, and proactiveness. These three components of entrepreneurship are argued by Miller (1983) to comprise a basic, undimensional strategic orientation. Innovativeness involves seeking creative or unusual solutions to Peter Lindelöf is associate professor in enterprise and innovation, Nottingham University, Business School. Hans Löfsten is professor in technology management, School of Technology Management and Economics, Chalmers University of Technology (Göteborg, Sweden), and research fellow, Institute for Management of Innovation and Technology. Address correspondence to: Hans Löfsten. Tel: +46(0)31-772-1230. Fax: +46(0)31-772-1237. E-mail: [email protected]. ©2006, International Council for Small Business 386 JOURNAL OF SMALL BUSINESS MANAGEMENT problems and needs. In entrepreneurship research and economic studies, innovativeness is often viewed as a surrogate measurement for entrepreneurship (Miller and Friesen 1982). The risk-taking dimension refers to the willingness of management to commit significant resources to opportunities in the face of uncertainty. Proactiveness is defined in terms of the firm’s propensity, aggressively and proactively, to compete with its rivals. On the basis of this three-dimensional construct of entrepreneurial orientation, a firm’s strategic posture can be established along a variant ranging from conservative to entrepreneurial (Covin and Slevin 1989; Miller and Friesen 1983). Conservative firms tend to be riskadverse, noninnovative, and reactive. Entrepreneurial firms tend to be risktakers, innovative, and proactive. The conservative–entrepreneurial dichotomy also shares similarities with some of the dichotomies developed in the new technology-based firm (NTBF) literature. Findings demonstrate that small firms are generally expected to favor differentiation strategies, because they will only rarely will be able to utilize economies of scale. Small firms may possess various bundles of resources that serve as the foundations for development. According to the resource-based view (Penrose 1959), differences in resources should be utilized and lead to differences in sustainable competitive advantage. According to Borch, Huse, and Senneseth (1999), entrepreneurial firms will have strategies related to innovation and growth characterized by risk-taking. Innovation may be defined as the willingness to place strong emphasis on technological development (Slevin and Covin 1994). The advantages of studying entrepreneurship and small business management from a firm behavior perspective are that (Slevin and Covin 1994): (1) firm behavior, as strategy, structure, and performance, are more clearly understood than when only studying characteristics of individual entrepreneurs; (2) firm behavior is more easily measured than at the individual level; and (3) firm behavior is more manageable. A firm-level behavior can be managed by the creation of particular resources and strategies and may thus allow considerable managerial intervention. In this paper, we extend the literature by exploring how NTBFs can link elements of customer preferences, marketing activities, long-term forecasting of markets, and technology in an entrepreneurial environment (science parks) regarding the background of the firm: university spin-offs (USOs) or corporate spin-offs (CSOs). We seek to contribute to further convergence between firm strategies, firm background, and the environment, by highlighting these important links. The importance of NTBFs on science parks is related to their performance: they are expected to “perform better” than the average firm. The attitudes and motivation of the firm founders and managers is a key factor in the ability to raise funds and achieve high growth and profitability. The question for this research is: Do new academic technology-based firms (USOs) benefit from the science park location differently than NTBFs from the private sector (CSOs)? The variables used in our study relate to several basic dimensions of a firm’s external environment. These dimensions include environmental hostility: customer preferences, competitors, marketing activities and long-term forecasting of markets, and technologyforecasting activities. The control variables and the questions asked were measures of satisfaction regarding what the science park environment had contributed to the firms. We seek to contribute to further convergence between entrepreneurship, firm behavior and LINDELÖF AND LÖFSTEN 387 background by highlighting these important links. Hostile Environments, NTBFs, and Science Parks Hostile Environments and Markets The literature on the entrepreneurship–environment fit suggests that conservative and entrepreneurial firms manifest quite different characteristics in coping with their environments. Dynamic environments, which often typify high-technology industries, were found to encourage entrepreneurial firm-level behavior (Miller, Droge, and Toulouse 1988; Khandwalla 1987). Higher levels of innovative, risk-taking behavior are also associated with uncertain environments (Pierce and Delbecq 1977). When firms are faced with hostile environments, as in the high-technology sector, an entrepreneurial strategic orientation contributes to greater performance. According to Yeoh and Jeong (1995), a more conservative strategic orientation appears to promote performance among small firms (Covin and Slevin 1989), in benign environments. Yeoh and Jeong (1995) say that in conceptualizing the external environment in terms of environmental hostility (Covin and Slevin 1989), an entrepreneurial orientation may be of particular interest to small exporting firms in hostile environments. The markets in which small hightech firms operate are competitive. Marketing is often especially difficult for technologically innovative firms, particularly when they are addressing new needs and markets. Independent technology firms have a much wider market distribution throughout the United Kingdom and abroad than is typical of other small firms (Monck et al. 1988). The “typical” pattern of heavy dependence on a limited number of customers or geographical markets was not demonstrated in Löfsten and Lindelöf (2001). 388 Almost 65 percent of the NTBFs customers were “other markets.” Information on the location of customers shows whether firms are linked to local, national, or international markets, and thereby their potential for growth. Market research and market planning are important. Given the short product life cycle of many technology-based products and services, there is a requirement to reach a large international market quickly to exploit the profit potential of the product. Löfsten and Lindelöf (2001) showed some differences between the experience of firms on-park and off-park in respect of innovation and marketing/market research issues. On-park firms clearly place a greater emphasis on market research. Ackroyd (1995) identified 11 distinguishing characteristics of small high-technology firms, such as lack of hierarchy and boundaries, high mobility including growth and replication, and an impressive ability to respond quickly to technological and market developments. These firms are also very customer-oriented, and innovative: their growth is often constrained by skills shortage. Miller (1987) means that there should be some common relationships between environmental dimensions and those of strategy. The dimensions of dynamism, hostility, and heterogeneity have often been used to characterize the environment. These are representative of key challenges facing firms and are summarized in Table 1. The marketing differentiation strategy will typically be used in response to intense hostility. Certain environmental characteristics may elicit entrepreneurial behavior on the part of organizations (Covin and Slevin 1991). Dynamic environments have been found to encourage entrepreneurial firm-level behavior (Miller, Droge, Toulouse 1988). Organizations often respond to challenging environmental conditions, such as those in high-technology environments. Several studies indicate that the relationship JOURNAL OF SMALL BUSINESS MANAGEMENT Table 1 Environmental Classes and Variablesa Change Variables (Questionnaire Data) Static Variables (Published Data) I. 1. 2. 3. Dynamism Growth opportunities Change in production/service technology Rate of innovation in industry products, services, and processes 4. R&D in industry 1. Dynamism II. Heterogeneity 5. Needed diversity in production and marketing and methods to cater to different customers 2. Heterogeneity III. Hostility 6. Hostility of key competitor’s market activities 7. Number of areas in which there is a competition 8. Unpredictability of competitor market activities 9. Legal, political, or economic constraints 3. Hostility a Source: Miller (1987, p. 62). between entrepreneurial posture and firm performance is moderated by environmental conditions. According to Covin and Slevin (1991), an entrepreneurial posture is reflected in three types of organizational-level behaviors: (1) top management risk-taking with regard to investment decisions, and strategic actions in the face of uncertainty; (2) the extensiveness and frequency of product innovation and the related tendency toward technological leadership; and (3) the pioneering nature of the firm as evident in the firm’s propensity to compete aggressively and proactively with industrial rivals. The relationship between the type and/or amount of risk perceived and the strategies used to reduce the risk and environmental hostility could prove to be highly significant in attempting to untangle the problem of the risk-reducing strategies that should be used in a particular circumstance. Perhaps some initial correlation analysis of various risks (environmental) and risk-reducing strategies would be useful. A generic approach to risk reduction can be studied under the heading of information gathering (Mitchell 1995). Some studies have shown that at least a third of the riskreducing strategies examined involved information gathering (Hawes and Barnhouse 1987; Sweeney, Mathews, and Wilson 1973). Most of the risk literature focuses on information search as the major risk reducer. Several studies, when examining risk reduction, have focused solely on information acquisition, dividing the LINDELÖF AND LÖFSTEN 389 sources of information into two categories: personal and nonpersonal. This has led to undue importance being given to the information sought rather than to how it is used to reduce risk (Mitchell 1995). Evidence to support the widening of risk-reducing strategies beyond information search comes from a meta-analysis of 100 empirical findings. The analysis revealed that 51 of the 100 case increases in perceived risk were not linked to increases in information search (Gemunden 1985). Gemunden explains his findings by suggesting that in many cases the risk remains below a tolerated threshold above which search is stimulated. When risk does rise above the threshold, it is reduced by means other than information search. However, Perren and Grant (2000), and Perren, Berry, and Partridge (1998) identified that research into management information, control, and decisionmaking in small firms appears on the surface to be contradictory. Some research suggests that small firms have little management information, poor control, and that the decision-making is ad hoc (Nasyak and Greenfield 1994). Science Parks and Academic NTBFs Oakey (1995) criticizes the assumption that all NTBFs are alike, and he has recognized the difference between categories of firms. Oakey claims that there are only two types of high-technology small firm entrepreneurs, the first being spin-offs from higher-education centers (USOs) and the second being spin-offs from corporations (CSOs). These two categories of firms are assumed to need and acquire different types of resources because of their different backgrounds. Kelly (1987) shows that out of the 78 firms founded in Cambridgeshire, 24 were set up by individuals with a pri- 390 marily academic background. Out of the 37 firms founded in Hertfordshire, 26 were initiated by individuals with a background in the computing industry, and only two were started by individuals with a primarily academic background. According to Monck et al. (1988), it seems reasonable to believe that firms established by those with an academic background might be expected both to perform differently and to respond to different incentives from those founded by personnel from the computer industry. This perspective should then be put into a particular context, that is, the purpose of a science park, where the aims and goals of the science park are to support the NTBFs’ ability to perform. Science parks have the aim of developing various support functions. Depending on the origin of the NTBFs, different prerequisites arise. USOs are assumed to use the facility for advice and management support. These additional resources are assumed to support the USOs’ ability to perform. CSOs are assumed to use the facility for technology transfer, between the firm and the nearby university (Tesfaye 1993). Monck et al. (1988) argue that funding for science parks has come from five sources: (1) universities (including bank borrowings); (2) local authorities; (3) government development agencies; (4) private sector institutions; and (5) tenant firms themselves. Amirahmadi and Saff (1993) point out six factors that were important in Silicon Valley’s success: (1) availability of technical expertise; (2) availability of preexisting infrastructure; (3) availability of venture capital; (4) job mobility; (5) information-exchange networks; and (6) spin-offs from existing firms. The extent to which science parks can help NTBFs to overcome these constraints depends partly on the quality of the on-site management resources and partly on access to appropriate sources of equity and loan funds. Klofsten, Jonsson, and Simón (1998) identified a JOURNAL OF SMALL BUSINESS MANAGEMENT number of resources that a small NTBF will most likely have to acquire: (1) capital, (2) personnel, (3) space, (4) product equipment, (5) financial and accounting knowledge, (6) marketing knowledge, (7) product knowledge, (8) personal management knowledge, and (9) general management knowledge. According to Monck et al. (1988), the classic study of high-technology entrepreneurs in Europe and the United States was undertaken by Little (1979). The study made recommendations about how the number of NTBFs in Europe could be increased and how growth in this sector could be promoted: (1) provision of financial assistance to such firms; (2) changing cultural attitudes to give greater encouragement to entrepreneurs to make money out of a business; (3) changing the behavioral constraints which inhibit the willingness of Europeans to start businesses; and (4) changing patent laws giving individuals the right to exploit patents which their employers refuse or fail to export. The incubator is an organization, private or public, which provides resources that enhance the founding of new small business, and are assumed, directly or indirectly, to support spinoffs, such as NTBFs (Löfsten and Lindelöf 2001). As depicted in Figure 1, the proposed model for the incubation process is based on management policies and their effectiveness. The key elements include (1) services provided; (2) financing; goals and structure; (3) resources and support to NTBFs; and (4) creation of an entrepreneurial milieu. Figure 1 Science Parks and the Creation of an Entrepreneurial Environment New firm creation - Universities - Firms Transfer of resources for new firm creation Spin-offs Possible location Incubator - Science parks - Firms (cluster) - Universities - Financing - Management support Creation of resources for development and support of new technology-based firms LINDELÖF AND LÖFSTEN Creation of an entrepreneurial environment (1–5) 391 Mian (1994) focused on a sample comprising three state university-sponsored and three private university-sponsored facilities that are generally viewed as being successful. The university-sponsored technology incubator practices and performance were explored using several key dimensions: organizational design, tenant performance review, funding sources, targeted technologies, strategic operational policies, services and their value-added component and the growth of client firms. A comparative review of these dimensions reveals that there are no significant differences based on the type of sponsorship—state or private. It is concluded that given the fuller utilization of university resources by the application of sound policies and business-management practices, the university-sponsored technology incubators appear to provide an environment conducive to the development of NTBFs. Mian (1997) provides a conceptual framework for assessing and managing the university technology-based incubator as a tool for new venture creation. The paper concludes with a set of elements identified for evaluating university technology-based incubators under three performance dimensions (program sustainability and growth, tenant firm’s survival and growth, and contributions to the sponsoring university’s mission) providing measurement indicators. Monck et al. (1988) claim that in order to understand the “added value” of a science park location there is need for detailed research investigating the characteristics and performance of firms located on a variety of science parks. Mian (1996) says that the term value-added has become a part of the lexicon of the technology business incubation industry, which corresponds to the provision of the three major groups of elements (business, technical, and social inputs). The Advisory Council for Applied Research and Development (ACARD 1983) argues that the time devoted to 392 commercial activities means that less is available for producing publications, and so there was a clear choice facing the academic between career advancement and financial return. By their choice of profession, academics place a high premium on job satisfaction, and it can be difficult for commercial organizations to ensure that only the most intellectually satisfying tasks are undertaken by academics. The period since 1980 has seen a major growth in links between universities and industry—and most notably with high-technology firms (Monck et al. 1988). Gregory and Sheahen (1991) argue that scientists can be excellent in their field of research, but that they often lack the knowledge of how to develop their research into commercial business, hence they cannot handle the transition from the academic environment to private business. Freel (1998) argues that because of path-dependency and accumulating learning, technological entrepreneurs apply too much focus to technical aspects of innovation at the expense of developing skills that are necessary for commercialization. Academics often lack knowledge of how to market their innovation and how to build an organization. Lack of competence tends to lead to an ad hoc situation with no structure (Oakey 1991). When the firm is established, USOs often use the university as a base for recruitment, new ideas, and use of experts. LU 92 (1992) states that firms from the academic environment had a high rate of survival compared with other groups of firms, but that they also experienced a modest growth rate. As previously mentioned, the conditions originated not only from the lack of business experience, but also from low risk propensity (Tesfaye 1993). Jones-Evans (1996) found that British firms where the management was of a technological nature had a higher tendency to sell the firm than firms with a mixed management structure. JOURNAL OF SMALL BUSINESS MANAGEMENT Research Propositions and Methodology Formulation of Research Problem Johannisson (1998) analyzes the science park village as divided between two parallel existing norms which cause the building of networks. The first ones were related to the academy, and the second were related to integration and acceptance of how to conduct business. Studies carried out by Sahlin-Andersson (1990), Quintas, Wield, and Massey (1992), and Johannisson (1998) show that cooperation between firms was less than one might expect. Sahlin-Andersson argues that the reason for locating in a science park was not to establish new contacts but to preserve old ones. Löwegren-Williams (2000) argues that the lack of cooperation and networking is due to the heterogeneity of the located firms. Because of the different structures there is no basis for cooperation, hence there is a need for a “critical mass” to develop. Johannisson (1998) continues to argue that the cooperation within the science park was between the firms in the nearby academy and not to develop relations with other firms. Assessments of the technical and commercial success uncertainties provide the basis for deciding whether or not the organization can afford the risks of failure and how these risks will be handled. Yap and Souder (1993) claim that an organization with a long history of research commitments and successes will generally have a better chance of attracting talented researchers than its less committed rivals. According to Doz (1988), partnerships usually offer large firms a channel to tap into the innovative and entrepreneurial potential of smaller firms. Segers (1993) claims that NTBFs often enjoy the advantage of dynamic, entrepreneurial management embodied in a system that is flexible and highly responsive to change, and that is willing to accept financial, technological, and marketing risk. One of the major elements in estimating the added economic value of a science park is that it gives the academic a clear opportunity to start a business to commercialize his/her research. It seems reasonable to assume that without the science park, most of the academicowned businesses would not have been established in the first place (Monck et al. 1988). According to Williams (1985), there are five main ways in which universities may contribute to the development of NTBFs: (1) by providing opportunities for students to acquire skills and attitudes that could be used to create and promote the success of NTBFs; (2) by promoting research in high technology that may create opportunities for innovation by small firms; (3) by encouraging staff to provide advice and consultancy services in the field of high technology; (4) by allowing staff to create or take part in the creation of firms to exploit high technology; and (5) by creating firms to exploit the research and development activities of staff in fields of high technology. We suggest the following propositions: P1: The importance of science parks is higher for USOs’ ability to manage customer preferences, competitors, and marketing activities. P2: The importance of science parks is higher for USOs’ ability to manage long-term forecasting of markets and technology. Earlier studies showed some differences between the experience of firms on-park and off-park in respect of management and financial issues, academic–industry links, innovation, markets, and strategy (Löfsten and Lindelöf 2003, 2002; Lindelöf 2002). Consequently, the next section reports the responses of firms to questions about the factors that may explain any differences in contribution. We are interested in LINDELÖF AND LÖFSTEN 393 finding differences between USOs and CSO regarding their use of location (science park). Sampling—Science Parks and NTBFs in Sweden Local authorities in Sweden have developed a range of local economic initiatives designed to create new employment opportunities. One element has been the encouragement of small high technology-based firms to achieve high rates of growth. However, there is no uniformly accepted definition of a science park, and there are several similar terms used to describe similar developments, such as research park, technology park, business park, and innovation center (Monck et al. 1988). Currie (1985) and Eul (1985) have attempted to distinguish between innovation centers, science parks, and research parks. MacDonald (1987) says that each of these terms are used interchangeably to describe the following package: (1) a property-based initiative close to a place of learning, and (2) one which provides high-quality units in a pleasant environment. Westhead (1997) claims that science parks reflect an assumption that technological innovation stems from scientific research, and that science parks can provide the catalytic incubator environment for the transformation of “pure” research into production. Local authorities have also played a key role in encouraging universities to take a more active role in the revival of local economies. Several financial institutions have made commitments to Swedish science parks. The total number of “science parks” in Sweden, in 1999, was 23 (see Swedepark; the Swedish Science Park Association). We initially chose to limit our study to 10 science parks. The main participants establishing science parks in Sweden, such as universities, local authorities, and development agencies, have encouraged the formation of a heterogeneous group of parks. We excluded 13 of the parks in this study 394 because the parks were brand new or acting as a “firm hotel.” U.K. Science Park Association (UKSPA) distinguishes between managed and nonmanaged science parks. Siegel, Westhead, and Wright (2003) also underline that it may be important to distinguish between managed and nonmanaged parks. A managed science park has a full-time onsite manager (Westhead and Storey 1994). This was the primary selection criterion for incorporating or excluding science parks. Those science parks that where nonmanaged were excluded and regarded as more of a “business hotel” than a facility that could provide assistance and resources for located NTBFs (Ambrosio 1991). The total number of firms with a technological base in the 10 parks was 477. However, defining what is, and what is not, high technology is problematic. Based on the selection criteria, the following 13 science parks were excluded: Atrium 21 (Kalmar), Berzelius Science Park (Linköping), Centek (Luleå), Chalmers innovation (Göteborg), Sahlgrenska Biomedicinska (Göteborg), Innova (Karlstad), Creative Center Skaraborg (Skövde), Sundsvalls Utvecklingscentrum, Teknikbyn (Västerås), Teknikdalen (Borlänge), and Videum (Växjö). The remaining 10 science parks were: Aurorum (Luleå), Electrum/Kista (Stockholm), Ideon (Lund), Mjärdevi (Linköping), Novum (Stockholm), Ronneby Softcenter (Ronneby), Stuns/ Uppsala (Uppsala), Teknocenter (Halmstad), Teknikhöjden (Stockholm), and Uminova (Umeå). Science parks contain not only independent, entrepreneurially managed firms but also firms which may be part of a group and where the ultimate ownership is outside the park. The independence criterion ensures that effects of key customer relationships are not mixed with those of firm parents. In order to make valid comparisons with both this study and other studies, only single-plant independent firms are included (joint-stock firms, trading com- JOURNAL OF SMALL BUSINESS MANAGEMENT panies, limited partnership companies etc.). As expected, the new and emerging technologies, such as information and software technology and electronics, dominated the population. A questionnaire was sent to the managing directors of these firms in January 1999 (response rate: ca 50 percent). The questionnaire was developed from previous studies regarding science parks, entrepreneurship, and small business, as well as measures developed from our case studies. For example, measures about resources have been constructed from Cooper (1984) and Miller (1987). Risk from Miller (1987, 1983), Innovation from Roper (1997), and Strategy from Miller (1987), Miller and Friesen (1978), and Russo and Fouts (1997). The specific science park effects are measures developed by the researcher from case studies to detect specific effects. The questionnaire had been thoroughly pretested and modified as a result of discussions with six firms. Questionnaire responses were collected from independent organizations (respondent: manager/director) during early 1999 and in the middle of 1999. After two reminders (and one reminder by telephone) in springtime, 134 firms had responded to the survey. The response rate of 50 percent compares favorably with similar mail surveys of entrepreneurial firms (Yli-Renko, Autio, Sapienza 2001, 24 percent), (McDougall et al. 1994, 11 percent), and (Chandler and Hanks 1994, 19 percent). Of the firms that did not respond to the survey, some could not be localized or had no activity, and some said they did not have time to answer the questionnaire. The questionnaire included questions about strategies, importance of location, cooperation with other firms, networks, business advice, financing, etc. Characteristics of the Surveyed Firms This section is devoted to a description of the broad characteristics of the firms involved. A total of 134 NTBFs responded, of which 74 were USOs and 60 were CSOs (see Table 2). A USO was defined based on where the founders of the firms come from: (1) graduate school, (2) postgraduate school, (3) employment within the university, and (4) government research institution. A CSO was defined based on where the founders of the firms come from: (1) research unit within a firm, (2) other unit within a firm, and (3) other. All founders of CSOs have a university degree, but their base is not at the university. The founders of CSOs are individuals who have left a private or public sector organization to set up their own business with no equity stake in the business owned by their former employer. It will be recalled that the objective of the sample was to identify primarily hightech independent firms. It is necessary to subdivide the firms not only between those of an USO and a CSO origin, but also in a number of other ways, such as branch and age. The branches are software/information technology, technology consultants, electronics/electrical, pharmacology and pharmaceutical preparation, mechanics, and industrial chemistry/plastics industry. There is quite a substantial proportion of NTBFs placed in the “other category,” that is, USOs (ca 55 percent). These are primarily businesses established by academics. The low proportion of NTBFs making profits (profitability USOs: 1.3 percent and CSOs: 6.0 percent, see Table 2) in their early years of life is attributable to the fact that many actually start without any product to sell. At the end of 1998, there were 477 businesses located on science parks in Sweden, of which 265 were included in this study. The science park sample (N = 265 NTBFs) is a random sample of 477 independent NTBFs located on science parks in Sweden, which were drawn on a stratified basis from the total number of on-park locations. The park random LINDELÖF AND LÖFSTEN 395 Table 2 Means and Frequencies of Surveyed High Technology-Based Firms 1. Response Rate: N n Response Rate 265 134 50.6 percent 2. Variables—Means and Frequencies: USOs Mean S.D. Growth (percent)a Sales 37.1 47.38 Profitability 1.3 25.6 Start 11030 19347 Salesb Employment 8.2 13.3 3.2 2.0 Branchc Age 7.2 3.0 Start-Up Propensity Start-Up on Science Parks (%) Importance (%) of Science Parks for the Decision to Start the Firm (Scale 3–5, somewhat important to very important) CSOs Mean S.D. No-Response Mean S.D. 41.2 6.0 79.8 16.3 0.72 0.23 31.31 1.56 43.35 24.85 19663 14.4 3.2 7.8 37520 27.4 2.0 2.4 0.08 0.10 0.91 0.87 10650 10.35 3.31 8.37 165.40 13.96 2.00 2.19 USOs 55.2 CSOs 44.8 66.7 52.9 3. Branch—Frequencies (percent) Software/Information Technology Electronics Technology Consultants Pharmacology and Pharmaceutical Preparation Mechanics Industrial Chemistry/Plastics Industry Sum t-teste p-Valued USOs 32.9 12.9 24.3 15.7 CSOs 35.1 12.3 26.3 14.0 No-Response 30.0 16.4 23.6 15.5 11.4 2.9 7.0 5.3 10.9 3.6 10.0 5.0 100.0 100.0 100.0 100.0 a Population 32.0 14.0 25.0 14.0 See Appendix A for measurement procedures. Sales (1,000 SEK). c Branch (six branches), different weightings. Branches, according to weightings from science park firms, step by step. d Significance at the 5 percent level (p < .05). e Mean differences university spin-off (USO)/corporate spin-off (CSO). b 396 JOURNAL OF SMALL BUSINESS MANAGEMENT sample was drawn on a stratified basis (branches, according to weightings from science park firms, step by step). Table 2 shows that these NTBFs provided employment (arithmetic mean) for 8.2 (USOs) and 14.4 (CSOs). The CSOs are considerably larger than the USOs, in terms of employment. The table also shows the importance (percent) of science parks for the decision to start the firm (scale 3–5, somewhat important to very important). Table 2 shows the employment data, branch, and age of the firms of all independent businesses in the survey established by academics and professional businessmen. Table 2 shows that there is no support for the view that the businesses established by academics are less likely to grow (sales) than others. The sample of NTBFs is a subsample obtained from a database, which purposed to analyze NTBFs that were located on-park and NTBFs located offpark. This creates some difficulties when justifying if the current division of the on-park sample in USOs and CSOs is correct. In a report by Lindholm Dahlstrand and Wikström (1998), the division between USOs and CSOs located on science parks in Sweden is shown: 53.8 percent and 46.2 percent, respectively. However, in the sample used in this paper, the division is 55.2 percent for USOs versus 44.8 percent for USOs. One might argue from Lindholm Dahlstrand and Wikström’s (1998) findings that the sample in this study is representative of the population. Davidsson et al. (2002) uses Swedish data to replicate previous research while using a different definition of business to enhance the study of effects from industry, international versus domestic businesses, and domestic versus foreign ownership. Results show that business age, beginning size, ownership form, industrial sector, and legal form are the most important factors related to growth. Although business growth differs among industrial sectors, youth, ownership independence, and small size are major factors that underlie growth across all industries. The method of analysis contains two steps. The first step is a comparison of variables (two independent t-tests) between the two types of firms—USO and CSO (for an overview of all variables, see Appendix A). The findings are that there was one significant difference between the two types of firms. The next step of the analysis reports correlation analyses which present the relationships among the location-specific variables (use of the location) and the variables (Pearson’s correlation). The Pearson’s correlation is used to predict the initial factorability using visual examination, identifying those variables that are statistically significant. The correlation analyses present the simple relationships among variables (Pearson’s correlation, −1 −1). In this analysis, we found that there is a difference between the two types of firms, USO and CSO. Tables 3 and 4 report significant correlations between location-specific variables used in the study. McMullan, Chrisman, and Vesper (2001) argue that assistance programs can be evaluated by measures such as start-up propensity, growth, and profitability. All these measures are indicators of performance, but not necessarily the same performance. Control variables were created in our study, in order to be able to separate the performance due to the firm’s capability and the impact of the environment. The control variables and the questions asked were subjective measures of satisfaction regarding what the science park environment had contributed to the firm’s ability to obtain resources, ability to innovate, and ability to monitor the environment. In this paper the control variables are used to detect differences in the science park contribution to the USOs and CSOs. The next section reports correlation analyses which present the relationships LINDELÖF AND LÖFSTEN 397 Table 3 Correlation Matrix: Firm Behavior (USOs)a Firm Behavior 1 1. Investigation of Customer Preferences—Importance of Science Parkb 2. Investigation of Customer Preferences 3. Investigation of Competitors—Importance of Science Parkb 4. Investigation of Competitors 5. Change of Marketing Activities—Importance of Science Parkb 6. Change of Marketing Activities 7. Marketing Cooperation with Other Firms in Science Parkb 8. Marketing Cooperation with Other Firms 9. Long-Term Forecasting, Marketing—Importance of Science Parkb 10. Long-Term Forecasting, Marketing 11. Long-Term Forecasting, Technology—Importance of Science Parkb 12. Long-Term Forecasting, Technology 3 5 7 9 11 0.243* 0.313* 0.399** — 0.437** 0.443** a USOs: university spin-offs. Control variables. *Correlation is significant (0.05 level), two-tailed. **Correlation is significant (0.01 level), two-tailed. b among the factors and variables (Pearson’s correlation). Tables 3 and 4 report correlations between variables used in the study. (For an overview of all variables, see Appendix B). We are interested in finding differences between USOs and CSOs regarding their use of location (P1 and P2). 398 Empirical Results— Correlation Analysis Control variables are commonly used to identify underlying structures that affect a dependent variable. Examples of control variables are gender, economic activity, age, and region. The control vari- JOURNAL OF SMALL BUSINESS MANAGEMENT Table 4 Correlation Matrix: Firm Behavior (CSOs)a Firm Behavior 1 1. Investigation of Customer Preferences—Importance of Science Parkb 2. Investigation of Customer Preferences 3. Investigation of Competitors —Importance of Science Parkb 4. Investigation of Competitors 5. Change of Marketing Activities—Importance of Science Parkb 6. Change of Marketing Activities 7. Marketing Cooperation with Other Firms in Science Parkb 8. Marketing Cooperation with Other Firms 9. Long-Term Forecasting, Marketing—Importance of Science Parkb 10. Long-Term Forecasting, Marketing 11. Long-Term Forecasting, Technology—Importance of Science Parkb 12. Long-Term Forecasting, Technology 3 5 7 9 11 0.554** 0.249* 0.267** 0.201* 0.187* 0.550** a CSOs: corporate spin-offs. Control variables. *Correlation is significant (0.05 level), two-tailed. **Correlation is significant (0.01 level), two-tailed. b ables in this study and the questions asked were the subjective measures of satisfaction with regard to what the science park environment had contributed to the firm’s ability to obtain resources, ability to innovate, and ability to monitor the environment. In this paper the control variables were used to detect differences in satisfaction of the science park environment contribution between USOs and CSOs as well as effects that are independent of the science park environment. The control variables were developed based on a five-point Likert LINDELÖF AND LÖFSTEN 399 scale ranging from 1 = no influential effect on firm behavior from the science park environment to 5 = substantial influential effect on firm behavior from the science park environment. The variables used in our study relate to several basic dimensions of a firm’s external environment. These dimensions include environmental hostility: customer preferences, competitors and marketing activities, and long-term forecasting of markets and technology. The concept of external environment is intended to include those elements external to the NTBFs’ boundaries that are affected by a firm’s actions as well as more general technological forces that provide the broader context of the NTBFs’ operations. The content of firm-level behavior is defined in terms of the firm’s overall collection of business practices and competitive tactics. Investigation of customer preferences and competitors (see Tables 3 and 4) are the manifestations of the firm’s more basic strategic direction and how the firm will reach it. Tables 3 and 4 present a comparison between firm behavior of the two samples (USOs and CSOs). Several dimensions of firm behavior were developed based on responses from the managers of the 134 NTBFs on a fivepoint Likert scale (see Appendix B). The highest correlations in the sample were between change of marketing activities–importance of science park and long-term forecasting, technology– importance of science park (correlation is significant at the 0.01 level). Several interesting features are revealed in the correlation analysis. The tables show that the same general patterns occur across the various types of firms regarding the investigation of competitors–importance of science park (correlation is significant at the 0.05 level). No relationship was found between marketing cooperation with other firms in science park in the group of firms (USOs). The control variable importance 400 of science park was significantly related to investigation of customer preferences and long-term forecasting, marketing– importance of science park (USOs at the 1 percent level and CSOs at the 5 percent level). These relationships indicate that firms that use resources and networks will tend to apply market and technology strategies. P1 (The importance of science park is higher for USOs’ ability to manage customer preferences, competitors, and marketing activities) cannot be supported. P2 (The importance of science park is higher for USOs’ ability to manage longterm forecasting of markets and technology activities) can be partially supported, because there was a stronger correlation between long-term forecasting, marketing–importance of science park (USOs at the 1 percent level and CSOs at the 5 percent level). The results of the exploration of the propositions are interesting because the differences that occurred were significant. CSOs tend to favor marketing cooperation with other firms in science parks and the investigation of customer preferences. Marketing strategies among CSOs are of particular interest in trade, as the firms in trade emphasize market strategies significantly more than USOs. Conclusions The study was conducted with empirical data collected in 1999 from small firms in Sweden (on science parks). Variables such as firm growth and profitability may reflect an environment with a diminishing capacity to support business operations. In terms of employment, the CSOs are considerably larger than the USOs (however, no significant differences). The study also shows the importance (percent) of science parks for the decision to start the firm (scale 3–5, somewhat important to very important). Science parks probably attract a motivated group of entrepreneurs. This study shows a general trend in sales growth JOURNAL OF SMALL BUSINESS MANAGEMENT (NTBFs on science parks, yearly averages 1996–1998: 37.1 percent (USOs) and 41.2 percent (CSOs), and profitability: 1.3 percent (USOs) and CSOs (6.0 percent). The collected data cover all three years of the NTBF’s operational life. Low industry growth will often discourage innovation to existing businesses, and declining profit margins can force managers to explore alternative areas for capital investments. Environmental context must be regarded by managers and scholars alike as a variable that may either enhance or stifle the impact of firm behavior on performance. These small firms do not plan as formally as a typical “planning firm,” but the NTBF does not plan as intuitively as the simple firm either. The NTBF context is normally characterized by a complex and dynamic or hostile environment, including high technology and product/service change due to intense competition. The findings from this study confirm that the external environment (competitiveness) faced by the NTBFs has an impact on the importance of firm behavior. The firm’s need of management increases when technology and environments have changed, and they may also have external demands for change. Analysis of firm behavior was conducted using a multivariate approach. The importance of the science park was included in the study as a control variable. The variable showed whether the firms had received support from a science park. The study indicated that the relations between the change of marketing activities and long-term forecasting are strongest for both USOs and CSOs. This is exemplified by the two samples used in this study. Change of marketing activities strives to create customer loyalty by uniquely meeting a particular need. The marketing effort is aggressive. The firm does not produce a higher quality of products and/or services; the firm may just sell harder. The long-term forecasting, technology– importance of science park is another key factor, and the complexities of the innovations are such that engineering and research and development personnel will often play a major role in their conception and development. Firms clearly place a great emphasis on market and technology research. The environment has long been considered as one of the critical contingencies in strategic management. Our research used one environmental construct: the hostile environment. The intensity of competition exerts more pressure on the firm, and thus a greater need for firm behavior is necessary in a hostile environment. Less slack for experimenting with new strategies is available because such environments force firms to be more oriented toward markets and competitors. All the factors—innovativeness, risk-taking, and competitive aggressiveness—may be present when a firm engages in new entry. The discussion in this paper was focused at the firm level. This firm-level approach is consistent with classical economics in which the individual entrepreneur is regarded as a firm. The study’s findings should be interpreted in the light of several limitations. 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Sapienza (2001). “Social Capital, Knowledge Acquisition, and Knowledge Exploitation in Young Technology-Based Firms,” Strategic Management Journal 22, 587–613. Appendix A. Growth and Profitability Growth in this study is not analyzed as a separate employment element. Growth must be seen as employment growth and sales, which lead to increasing resources within the firm. Expanding sales are a central element in a successful innovation process, but it is also important to measure profitability (profit margin), a sort of relative performance. Growth dimensions are expressed as sales growth (turnovers) and employment growth (number of employees): gGrowth% year = x n +1 − 1 + x n + 2 − 1 xn x n +1 2 where xn = value year n n = year (base). , (1) The profitability (profit margin) is calculated as net income + financial costs Profitability = . (2) sales LINDELÖF AND LÖFSTEN 405 406 JOURNAL OF SMALL BUSINESS MANAGEMENT b University spin-offs. Corporate spin-offs. c Yes = 1, No = 0. *Significance at the 5 percent level ( p < .05). a Investigation of Customer Preferences Investigation of Competitors Change of Marketing Activities Marketing Cooperation with Other Firms Long-Term Forecasting, Marketing Long-Term Forecasting, Technology Variables 2.54 2.71 1.95 1.00 2.30 1.90 1a 0b 2.03 2.24 1.33 1.02 2.23 1.47 Mean 0.82 3.17 0.53 0.21 0.81 1.25 F 0.37 0.08 0.47 0.65 0.37 0.27 Significant Table A Variables,* Firm Behavior .09 .08 .02 .82 .80 .12 p-Value 1.66 1.41 1.56 0.92 1.49 1.58 1 S.D. Appendix B. Variables List, Mean Differences, and Significances 1.73 1.62 1.44 0.85 1.65 1.42 0 1–5 1–5 1–5 1–5 1–5 1–5 Scalec
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