Chapter 12
Marketing and resource allocation
in financial management
Exhibit slides
Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.
Andover: Cengage Learning EMEA. 978-1-84480-000-1
ISBN © 2010 Cengage Learning EMEA
Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.
Andover: Cengage Learning EMEA. 978-1-84480-000-1
ISBN © 2010 Cengage Learning EMEA
Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.
Andover: Cengage Learning EMEA. 978-1-84480-000-1
ISBN © 2010 Cengage Learning EMEA
Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.
Andover: Cengage Learning EMEA. 978-1-84480-000-1
ISBN © 2010 Cengage Learning EMEA
Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.
Andover: Cengage Learning EMEA. 978-1-84480-000-1
ISBN © 2010 Cengage Learning EMEA
Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.
Andover: Cengage Learning EMEA. 978-1-84480-000-1
ISBN © 2010 Cengage Learning EMEA
Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.
Andover: Cengage Learning EMEA. 978-1-84480-000-1
ISBN © 2010 Cengage Learning EMEA
Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.
Andover: Cengage Learning EMEA. 978-1-84480-000-1
ISBN © 2010 Cengage Learning EMEA
Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.
Andover: Cengage Learning EMEA. 978-1-84480-000-1
ISBN © 2010 Cengage Learning EMEA
Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.
Andover: Cengage Learning EMEA. 978-1-84480-000-1
ISBN © 2010 Cengage Learning EMEA
Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.
Andover: Cengage Learning EMEA. 978-1-84480-000-1
ISBN © 2010 Cengage Learning EMEA
Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.
Andover: Cengage Learning EMEA. 978-1-84480-000-1
ISBN © 2010 Cengage Learning EMEA
Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.
Andover: Cengage Learning EMEA. 978-1-84480-000-1
ISBN © 2010 Cengage Learning EMEA
Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.
Andover: Cengage Learning EMEA. 978-1-84480-000-1
ISBN © 2010 Cengage Learning EMEA
Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.
Andover: Cengage Learning EMEA. 978-1-84480-000-1
ISBN © 2010 Cengage Learning EMEA
Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.
Andover: Cengage Learning EMEA. 978-1-84480-000-1
ISBN © 2010 Cengage Learning EMEA
Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.
Andover: Cengage Learning EMEA. 978-1-84480-000-1
ISBN © 2010 Cengage Learning EMEA
Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.
Andover: Cengage Learning EMEA. 978-1-84480-000-1
ISBN © 2010 Cengage Learning EMEA
Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.
Andover: Cengage Learning EMEA. 978-1-84480-000-1
ISBN © 2010 Cengage Learning EMEA
Use with Luiz Moutinho & Geoff Southern (2010) Strategic Marketing Management.
Andover: Cengage Learning EMEA. 978-1-84480-000-1
ISBN © 2010 Cengage Learning EMEA