Unit 4 offer & counter offer
1
Key Words & Phrases
1.offer n. v.发盘
 make sb. an offer for sth.
 We can make you an offer FOB Shanghai for 10 tons of
cotton.
 a firm offer 实盘
 Non-firm offer，an offer without engagement 虚盘
 make /give/ forward/fax an offer 发盘
 offer sb. sth.
 We can offer you 10 tons of cotton.
2
2. quotation n. 报价（单）
 quote v. 报价（只涉及价格）
 offer 发盘，包括价格在内的各种交易条件
 quote sb. (a price) for sth.
 make a quotation for sth.
3. confirm vt.确认，批准
confirmation n.
该发盘以我方最后确认为准。
This offer is subject to our final confirmation.
3
4. agreeable adj. 用人作主语时， 作‘同意’解，
和介词‘to’ 连用；也可以接动词不定式。
 We are agreeable to your proposal.
 They are agreeable to our views.
 Your proposal is agreeable to us.
agree to 接‘建议’，‘办法’，‘条款条件’
等。
 We agree to your proposal.
 agree with 又作‘符合’解。例如：
 Your account does not agree with ours..
4
5.available a.可用的; 通用的; 可得到
first available steamer
available in stock
5
Dialogue
What’s the offer made by the seller?
Does the buyer agree? What’s the counteroffer
then?
6
Dialogue
1. deliberate vt., vi. 研讨；商讨
 思考(on, over); 与某人协商(with); 讨论某事
(over, upon, on)
 I deliberated with the director on the future
plans of production
 我和厂长商讨了下一步的生产计划。
2. 310 Francs per ton: 310 Francs FOB Shanghai
per ton.
3. on the basis of equality and mutual benefit 在
平等互利的基础上
7
In reply to your letter of March 20, we are making
you ,without engagement, the following offer:
Commodity
_________
:Men’s Shirts
Specification
___________:Dyed trueran long sleeves,mad of 65%
polyester and 35% cotton;
Colors: PT44,PT58
Size:14,15,16,17
Packing
__________:Each piece in a polybag, half dozen to a box, and 10
dozen a wooden case
___________:1000 dozen
Quantity
___________:USD 10 per dozen CFRC5% Kuwait
Price
___________: October/November, 2009
Shipment
Payment
___________:By 100% confirmed , irrevocable letter of credit in
our faovor, available by draft at sight .
8
Situation 1
1.根据要求,我方高兴地报盘如下,该报盘无约束力
 As requested, we are pleased to quote you
without engagement, for the following .
9
2. packing: 包装的常用表达方式：
 （1） “in…” 如： in cases 用箱装 in bales打包

in bundles打捆 in bulk散装
 （2） “in…of…each” 或 “in…, each containing…”
用某物包装，每件装多少。
 例：in wooden cases of 50 dozen each/ in wooden
cases, each containing 50 dozen

用木箱装，每箱50 打
 (3) “in … of … each…to…” 用某物包装，每件装多少，
若干件装一大件中。
 例：in boxes of a dozen each, 100 boxes to a wooden
case

用盒装，每打装一盒，100盒装一木箱
11
3.price :四部分组成
USD 300 CIF London per metric ton
4. payment:
by … in our favor …by draft at sight…
 irrevocable documentary sight credit in
our favor
 Irrevocable documentary credit at sight in
our favor
 Irrevocable documentary credit in our
favor by draft at sight
12
Situation 2
1. subject to your acceptance reaching us not
later than July 30. 以你方接受复函在7月30日
前到达我处为条件.
 Be subject to 以…为准
 This offer is subject to
our further confirmation.我方最后确认为准。
your reply reaching us before 30 June.
this goods being unsold (free).
prior sale.先售为准
 This offer remains firm (valid) until July 30.
13
2. a typical offer:
我方可提供10，000台型号为1367的MP4，纸箱
包装，每台96美元CIFC2% Amsterdam，9
月装运，由不可撤销即期跟单信用证支付。

We can offer you 10,000 units of MP4
Model No. 1367 in cartons at USD 96.00
per unit CIFC 2% Amsterdam for
shipment in September by an irrevocable
documentary L/C at sight.
14
3. Other terms and conditions (are to be)
same as usual. 其他的条款条件和往常一样。
 这种省略句在商业书信中较常见。例如：
 Prices (are) to be fixed through
negotiation.
 Shipment (is) to be made during
August/September.
4. direct steamer 直达船（从某港口驶往某港
口，中途不必转船）
5. transship v.t. 转船
15
6. the quoted price 所报价格
 quote 报价，在商业书信中的常用句型是：
 quote (+间接宾语) +直接宾语（价格）+for +
数量+商品 如：
 Please quote us your lowest price CIF
Hamburg for five metric tons of
Shangdong Groundnuts.
16
Structure of offer
Opening Sentences: Thank the customer for
their interest in your products
 Message:
1. Name of commidity,quality, quantity
2. details of prices, discounts
3. terms of payment,
4. date of delivery or time of shipment,
5. the validity of the offer or informing it is a
non-firm offer
 Closing Sentences:
An expression of hope that the quotation will be
accepted.

17
Opening Sentences-thanks
感谢你方最近的传真询问我方新产品的价格
fax/
Thank you for letter/
asking for the prices of
cable/
your recent
our new products.
telex/
inquiry/
e-mail
18
Opening Sentences-thanks


我们很高兴向你方特别报盘.
We take pleasure in making you a
special offer .
19
Message – details of prices
1.我们可提供1万码货号为1367的产品,木箱包装,每
码96美元,CIF 汉堡,含2%佣金,九月装运.
 We can offer you 10,000 yards Art. No. 1367
in wooden cases, at USD 96.00 per yard
CIFC2% Hamburg for shipment in September.
20
Message –
terms of payment
2. 我们的支付条件是在你方接受我方订货20天内开出
以你方为抬头的,保兑的,不可撤销的,凭即期汇票支
付的信用证.
 Our terms of payment are by confirmed
irrevocable L/C payable by draft at sight, to
be opened in your favor within 20 days after
your acceptance of our order.
21
Message – non-firm offer
1.根据要求,我方高兴地报盘如下,该报盘无约束力
 As requested, we are pleased to quote you
without engagement, for the following
2.We thank you
for your
inquiry of July
10, and are
glad to offer
you as follows
subject to
being unsold upon receipt of
your reply./
prior sale/
alternations without notice./
our confirmation at the time
of your placing order./
our final confirmation.
22
Message – firm offer

1. This offer
will remain
open/
valid/
firm/
until March 3.
2.this offer will remain effective for a
week from March 3.
23
Message – firm offer

现确认已向贵方电开实盘,3月3日复到有效.
your reply
we confirm having reaching us/
cabled you a firm your acceptance
(being) received
offer subject to
here/
by March 3.
24
Closing Sentences:-wish
1.该产品需求很旺, 而供货有限,建议贵方尽快接受报

盘.
This product is now in great demand and the
supply rather limited, we would recommend
you to accept this offer as soon as possible.
2.请注意我方报价属最优惠价格,恕不接受还盘.

please note that we have quoted our
most favorable price and are unable to
entertain any counteroffer.
25
Situation 3
1 Your price is out of line with our market
level.脱离我处的市场行情.
Your price is rather too high.
Your price is on the high side. 价格偏高
Your price is 10% higher than that of
Japanese make. 比日本货高出10%.
2. prevailing market price, ruling price
26
2.. Reduction ，make a 30% reduction + in
减价: reduce, cut, 减到某一程度用bring down to ,
略减 shade
降价10%
In order to close this deal we reduce /cut/ shade
our price by 10%..
We have made a 10% reduction in our price.
We decide to deduct / make a reduction of 10%
from the price.
offer you 10% off.
We bring down our price to the level you indicated
in your letter of August 7.
27
3. come to terms 达成交易
= conclude the transaction; get the
business done; close a deal; close the
bargain
4. in view of 有鉴于……
 e.g. In view of the good reputation they
enjoyed, a lot of orders flooded in.
5.at your earliest convenience 尽早
28
Structure of counter offer
Opening Sentences: (delayed opening/buffer:)
Thank the seller for his offer.
Message:
1.Explanation: explain why the refusal has to be
made.
2. State the refusal: saying “no” to the reader only
after the reason for refusals presented.
3. Offer a constructive suggestion or an alternative
plan.
Closing Sentences: (Positive closing)
You can suggest that where should be other
opportunities to do business together.
29
Opening Sentences-thanks
1.感谢你方6月1日来函报给我们50吨山东产花
生，每吨135美元CFR上海。
we wish to thank you for your letter of June
1 offering us 50 metric tons of Shangdong
groundnuts at USD135 per metric ton CFR
Shanghai。
2. Thank you for your letter of 15th
February offering us your printed shirting
3. We appreciate your confidence in us
30
Message – Explanation

句型1：对价格的抱怨
Your price
 Your price
 Your price
prevailing

is rather too high.
is on the high side.
is out of line with the
market
我们遗憾地说你方价格不可接受。
we regret to say that your price is unacceptable
to us.
31
Message – Explanation

句型2：与其他供应商价格相比
日本产的商品以大约低于你方10％的价格在本地
销售
Japanese make have been sold here at a
level about 10% lower than yours.
与其他供应商的价格相比，你方的价格比他们的
报价几乎高出10％
your price is almost 10% higher than other
suppliers’ price.
32
Message – Explanation
句型3：其他情况
根据我们的调查,行市趋淡,
According to our investigation, we believe the
prices are declining/ on the decline/ showing a
decline/subject to change/ surely falling/
dropping now.
33
Message – State the refusal

句型1：不能接受发盘
1. We regret that we are unable to accept your
offer.
34
Message – offer a constructive suggestion

句型1. 希望给予折扣佣金
1. 假如你方能给我们5%佣金,我们将向你方试订
一批货
We shall book a trial order with you, provided
you will give us a 5%commission.
35
Message – offer a constructive suggestion

句型2：希望降价
We hope you will reduce /cut/ shade your
price by 10%.
We hope you will make a 10% reduction in
your price.
We hope you will deduct / make a reduction
of 10% from the price.
We hope you will offer us 10% off.
We hope that you will bring down /cut your
price to USD59.00 per set CIF LONDON.
36
Closing Sentences:-wish

We are anticipating your early reply.
37