May 19 , 2016
Through
June 6 , 2016
Is there a national
Serta advertising
campaign supporting
this event?
No.
This event is exclusively
for FMG member
retailers that carry Serta
Motion Adjustable
beds.
Which gift cards can
the customer choose?
Gifts cards are available
for the following
companies*
• ExxonMobile
• Darden Resturants
• Home Depot
• Target
• Wal-Mart
*The available gift cards have changed from past
editions of this event
Which Serta products are
included in the event?
Consumers qualify for a gift card by purchase of the following
items during the promotional period:
One of the following Serta Motion Adjustable Bases:
Motion Comfort * Motion Select * Motion Perfect III
Motion Essentials II * Pivot
AND
One of the following Serta Mattresses:
iComfort * iSeries * Bellagio at Home * Bellagio
* iComfort Hybrid *
Bellagio Luxe * Serta Perfect Sleeper1 * Serta Memory Foam
The amount of the gift card is determined by the motion base purchased.
Purchase including the Motion Custom (or Custom II) will qualify for a
$300 Gift Card. Purchase of Motion Perfect III or Motion Select
adjustable foundations qualify for a $200 Gift Card. Purchase of the
Motion Essentials and Pivot adjustable foundations qualifies for a $100
Gift Card.
Serta Adjustable foundations are available in Twin XL, Full (by special
order), Queen, King and Cal King. King and Cal King mattresses require
two twin XL foundations.
Serta Motion Signature Adjustable Foundation
(picture not included above) qualifies for $200
NOTE: A queen set—mattress and foundation will
Gift Card if still sold in your store/s
receive one gift card. A king set—mattress and two
Twin XL foundations qualifies for one gift card.
1Promotional
Perfect Sleeper models not included.
Some reasons why your customers should consider a Serta Adjustable Bed:
What has to happen for the
customer to get the gift
card?
Here are the steps(continued):
1.
Customer makes purchase. Store
provides Customer a flyer explaining
how to go about getting their gift
card. (see flyer, left). Stores have
been sent flyers to be given customers
at time of sale. If, for any reason, flyers
are not available, it is possible to go to
the Current News page at
www.fmgbuyinggroup.com/currentne
ws.aspx to download and print a
copy of the flyer which can be given
to the customer. (No password is
required to access this page.)
Note: A king adjustable foundation is
comprised of two twin XL bases. Only
one gift card will be issued.
Back of the flyer contains information for
the customer post-purchase
Consumers may qualify for more than one
gift card by purchasing more than one
complete mattress and adjustable
foundation set. One gift card per
complete mattress and adjustable base
set. There is no limit on the number of gift
cards per customer.
What has to happen
for the customer to
get the gift card?
Here are the
steps(continued):
2. Record of qualifying sale.
At the conclusion of the
event, each participating
retailer must provide to FMG
a listing of all Customers that
have made a qualifying
purchase during the event.
Go to
http://www.fmgbuyinggroup.com/Currentnews.
aspx to view and download the spreadsheet
“Dealer Worksheet Motion Madness 2016”
This simple spreadsheet
requires a modest amount of
information--name, address,
phone, retailer, branch, date
and items purchased.
INCLUDING WHICH MODEL
ADJUSTABLE BASE WAS
PURCHASED MUST BE
INCLUDED.
Only customers with a DELIVERY COMPLETION DATE indicated are
eligible to receive a gift card. The last date to submit a voucher
request is November 30, 2016. The sale must be completed and FMG
must be notified prior to that date.
What has to
happen for the
customer to get the
gift card?
Here are the steps (continued):
3. Purchased items are
delivered to the Customer.
Store notifies FMG using the
Dealer Worksheet Motion
Madness 2016 spreadsheet (see
prior page) that the Customer
should be sent a voucher. FMG
notifies Capitol Marketing that
the voucher is to be released to
the Customer.
Note: Stores will not receive
vouchers.
Vouchers will be sent directly to
consumers.
WWW.SERTASYC.COM
What has to happen
for the customer to
get the gift card?
Here are the steps (continued):
4. Customer receives the
voucher from Capitol Marketing.
The voucher can be completed
in writing and returned to
Capitol Marketing by mail OR
completed on-line by visiting
http://www.sertsyc.com
and entering the voucher
certificate number. Customer
chooses the gift card they wish
to receive when completing the
voucher.
What has to happen for the
customer to get the gift card?
Here are the steps
(continued):
5. Capitol Marketing
provides a gift card by mail
directly to the Customer.
FMG and Retailer are
notified by update on the
Dealer Worksheet Motion
Madness spreadsheet that
the gift card has been sent.
• There is no charge to the consumer or to FMG member retailers for
the gift cards.
• FMG member retailers do not have to handle the gift cards.
• Stores are only required to provide the list of qualifying customers.
• Vouchers will be sent to the customer, the customer will choose the
gift card they prefer and the gift card will be sent directly to the
consumer.
More Details
Customers will receive a voucher for a gift card from Capitol Marketing/Meridian upon completion of the sale.
The voucher is to be completed by the consumer either by mail or on-line. Customer will choose from among
the offered gift cards at that time.
Offer valid for purchases made between May 19, 2016 and June 6, 2016 only. Prior sales excluded.
Only one gift card may be selected per voucher. There is no limit on the number of gift cards for which a
customer may qualify. One gift card per each complete SERTA mattress and adjustable base set purchased.
Upon receipt of the completed voucher, Capitol Marketing/Meridian will process the request and mail the gift card
directly to the consumer in 3 to 6 weeks.
Once issued a gift card can not be withdrawn. In the case of a return or cancellation where a gift card has been
issued, the value of the gift card issued should be deducted from any refund by the retailer.
Voucher certificates are completely transferable, but may not be resold under any circumstances.
Voucher must submitted (post-marked or on-line on or before November 30, 2016).
All taxes are the responsibility of the person receiving the redemption.
FMG POP KIT
• Vinyl Banner
• 100 Flyers
How is the event being supported?
Vinyl 24 x 62.5" banner signs
have been ordered for and sent
to all FMG stores displaying at
least one of the Serta Motion
Adjustable bases.
The banners have grommets so
that they can be used on Xstands, mounted to a wall, or
hung from the ceiling.
Approximately 100 flyers will be
provided, as well.
The banners and flyers are being
provided to FMG member
retailers at no charge.
Digital advertising will be made
available upon opting-in to this
promotion
Still have a question?
The Memorial Day selling period is the perfect
time to grab some extra big ticket bedding sales.
The Motion Madness promotion is designed to
help your store get those sales at little or no cost.
Please consider that the $100, $200, or $300 gift
cards are being provided at no charge. And
marketing support materials will be made
available at little or no charge. If you have a
question regarding this event, please go to the
Current News page at the FMG website
www.fmgbuyinggroup.com/currentnews.aspx
or contact
Bonnie Wallace
336.885.0866
[email protected]
or
Michael Herschel IV
336.885.0866
[email protected]