PRESS RELEASE
Sunday, January 22, 2012
THRACIAN CLIFFS GOLF & BEACH RESORT
AWARDED FOR EFFICIENT MARKETING
The most spectacular Bulgarian golf resort – Thracian Cliffs Golf & Beach Resort won a
prestigious prize at the CMT exhibition in Germany.
The jury presenting the award to Perry Einfeldt, General Manager of the resort
announced the motives for their choice: “We are impressed by the dynamic and efficient
marketing of Thracian Cliffs, especially on the social media side. The Facebook
presentation that turns into direct sales is exceptional for a new destination. This efficient
marketing from Thracian Cliffs is outstanding against other destinations”.
THE CMT
The CMT (Caravan, Motor and Tourism) is one of the most traditional and the second
largest tourism show for end customers in Germany. As a matter of fact it could be
named the largest, as the famous ITB exhibition in Berlin is not necessarily open for the
end customers.
The CMT is held in the new convention center at Stuttgart airport. This year they have
counted more than 225000 visitors. Exhibitors from all around the world are participating
in this show. From the 9 big halls used, there are 2 for special caravanning and boating
and
Hall 9 is especially for Golf, Wellness and Cruise ship tourism. This separate show within
the big show exists since 1994, and is the largest of its kind in Germany. There were 227
exhibitors just in this hall. More than 30.000 visitors came to the Hall 9 this year.
THE PRIZES
The awards of the CMT have been established 5 years ago. The jury consists of press
people, tour operators, managers of the show, celebrities and selected spectators.
Besides the prize for Thracian Cliffs the 4 other prizes went to different products, i.e. the
new SNAG method for learning Golf, a new auto-return Golf mat, the lightest Trolley in
the world, Ju-Cad, and another new electric Trolley called TravelCad. Awards usually go
to new and interesting developments as well as to unusual and new ideas. After receiving
the prize Perry Einfeldt said: “We have been awarded for our exceptional marketing,
especially in social networks like Facebook as well as for creating the awareness of golf in
Bulgaria. Although the award has been given to Thracian Cliffs, it will help promoting
Cape Kaliakra destination and Bulgarian golf in general. The prize got significant
awareness in the public.
This show is one of the two main selling shows for us in Germany. We have directly sold
many 5 nights packages there, plus a couple of tournaments/group events. The second
show to me mentioned will be the Rheingolf early March, where we are also one of the
finalists for a marketing and new destination award. I am pretty sure we are having a
very good chance to win this one as well. That would give us 3 prizes in short term – the
IGTM Undiscovered Golf Destination for Bulgaria, CMT award for Thracian Cliffs and the
Rheingolf award again for marketing and as new destination.”
COMPANY DETAILS:
Thracian Cliffs Golf & Spa Resort EAD
Bozhurets Village, Kavarna 9656 BULGARIA
BANK DETAILS:
Allianz Bank - Bulgaria
BIC: BUINBGSF
CONTACT DETAILS:
Thracian Cliffs Golf & Beach Resort
Tel.: +359 58 510-510 / Fax: -511
UIC: 121237306
VAT: BG 121237306
IBAN: BG65BUIN95611000266249 - BGN
IBAN: BG81BUIN95611000266252 - EUR
[email protected]
www.thraciancliffs.com
The prize giving took around 1 hour with a big audience of visitors attending. The
ceremony has been held on stage at the trade show. TV, press, celebrities of all kind and
many others have been attending. The prices have been presented by the Managing
Director of the Messe Stuttgart, Mr. Martin Suiter, one representative of the Jury, the
president of the South German Golf Federation Mr. Otto Leibfritz and Mr. Oskar
Brunnthaler, Chief Editor of Germanys most popular Golf Magazine GOLF TIME.
Thracian Cliffs Golf & Beach Resort, Bozhurets Village, Kavarna 9656, BULGARIA
Press Office: T: +359 58 510-529 / E: [email protected]
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