Proposal for the Piceno Lab
on Mediterranean Diet
Insert: subtitle
Insert: your names and surnames
+ home universities
Outline
• Insert: a short list showing the content of your
presentation
Background context
• Report: Cavicchi A. and Frittelloni C. (2015)
Gastronomic Cities Local Action Plan Fermo.
Student presentation day 1: Fermo territory as a reference
point in international networks dealing with
Mediterranean Diet.
Insert: other sources including possible secondary data
(your own research, internet etc…) and primary data
(afternoon interviews days 1, 2 and 3)
Theoretical background
• The theoretical background of this proposal concerns
the linkage between gastronomy, events and place
branding.
• The theme/story that our proposal aims to contribute to
concerns the Mediterranean Diet and the Marche
region.
• The following contributions have played an important
role in the development of our proposal:
1)
2) …
Insert: books and articles that you have found particularly
useful (these can include literature from the reading list
but should also show that you have identified additional
relevant literature)
Benchmarking
We have identified some cases that have given us
inspiration about best practices that might be relevant to
the Piceno Lab on Mediterranean Diet.
These are:
1)
2) …
• Insert: here you should be able to list a couple of cases
(that you might know or that you might have found on
internet) that can be important in relation to gastronomy,
events, place branding, tourism.
Your proposal
• Insert:
• Think about what you have learned on day 2. Which are the
organizations the Piceno Lab on Mediterranean Diet could
collaborate with in order to contribute to place branding and place
identity branding? What kind of collaboration would be appropriate
(formal/informal ...)? How can ICT facilitate the contact with such
organizations and also the dialogue and the actual collaboration?
How would such collaboration contribute to the theme about the
expereince of the Mediterranean Diet and the Marche region?
• Think about what you have learned on day 3. Which already existing
events could contribute to the experience of the Mediterranean Diet
the the Marche region? How can the Piceno Lab on Mediterranean
Diet engage in such events? How can ICT be used so that such
events can contribute to the experience of the Mediterranean Diet
and the Marche region?
• ....
• BE CREATIVE!!!!
Conclusions and Recommendations
• Insert:
• Suggestions to Piceno Lab on Mediterranean Diet:
1) main strategy,
2) “operational suggestions”. Which tools can be applied?
What is “down on hearth” and easy to be implemented
with scarce economic resources and in the short term?
• “Budget”. Which human, cultural, economic,
technological resources are necessary to carry on this
(these) activity(ies)?
Please, be coherent and creative, and remember that more
information you are able to find and more appealing will
be your proposal!