7th Annual Atlanta Arab Festival
April 28-29, 2012
The Alif Institute (1) is a nonprofit, tax exempt, educational and cultural organization founded in 2004 with
the purpose of promoting the understanding and exchange of the arts and culture of Arabs and Arab
Americans. Alif Institute offers Arabic classes, presents a multitude of cultural activities including, but not
limited to, film festivals, art exhibits, concerts of renowned artists, and lectures of researchers and
authors, and, annually organizes the “Atlanta Arab Festival.” The institute and all of its events are open to
the general public.
The next Atlanta Arab Festival will be held on the weekend of April 28-29, 2012. This beautiful event is
designed to celebrate the Arab culture, to showcase Arab and Arab American heritage, and most
importantly to promote and enhance cultural exchange! The event draws a wide number of Americans
and Arab Americans. Last year, 2700 people attended the festival. In 2012, we plan to draw in a much
larger audience by introducing a wide array of new activities and performances, and by using a more
aggressive marketing approach.
We invite businesses, companies and other educational and cultural organizations to sponsor the event
by purchasing sponsorship plans in our information, cultural and educational booklet. The booklet will be
distributed to each person attending the event, and will be prepared in such a way as to serve as a useful
reference for local businesses. It will include a variety of interesting articles (e.g. cultural facts, recipes,
kids section) and clues for a treasure hunt activity. We also invite businesses, companies and other
educational and cultural organizations to sponsor the event by donating to the Atlanta Arab Festival raffle,
which has been a successful way to promote businesses’ products and services.
Your support is essential to ensure a successful event! We have listed below an indicative chart with
prices for sponsorship plans in the 5.5” x 8.5” booklet. We welcome any additional donations as well as
any items to be used for our raffle prizes and will recognize those donations in a special acknowledgment
section.
Sponsorship Pricing Chart
First page (inside)
$700
Second page
$500
Second to Last page
$500
Back page (inside)
$500
Back page (outside)
$700
Full page
$250
Half page
$150
Two-line listing in white pages
$50
Note:
Alif Institute reserves the right to determine the layout of
sponsor listings in the information booklet.
Businesses, companies and other educational and cultural organizations are also invited to offer their
support by renting an information table and/or booth during the event. Note that rental pricing includes
discounted rates for sponsorship plans in the festival booklet. Please see the Rental Agreement for
further information.
Please note that all payments and in-kind donations, made by businesses or individuals in the form of
sponsorship or contributions, to the Alif Institute will be acknowledged as tax-deductible.
We are counting on your support!
Atlanta Arab Festival Committee
(1)
Alif Institute / Arab-American Fund of Georgia: The Alif Institute is a nonprofit American education, culture, arts, and enrichment center with a
focus on the Arab culture and Arab Americans. It is established by AAFG, Inc., a nonprofit educational organization incorporated in 1986 for the
purpose of promoting a better understanding of the Arab peoples and the Arab culture. AAFG is exempt from federal income taxes under section 501
(c) (3) of the Internal Revenue code. Contributions and Annual Memberships are fully tax-deductible. AAFG, Inc. Tax ID 58-168-5113
Location:
3288 Marjan Drive
Atlanta, GA 30340
Mailing address:
P.O. Box 29067
Atlanta, GA 30359
www.alifinstitute.org
[email protected]
Tel: 770.936.8770
7th Annual Atlanta Arab Festival
April 28-29, 2012
Rental Agreement
Event Location & Time:
Alif Institute
3288 Marjan Drive
Atlanta, GA 30340
Saturday, April 28th, 11 a.m. - 7 p.m.
Sunday, April 29th, 12p.m. - 6 p.m.
Arrival / Break-down
All merchants and food providers will be expected to arrive by 9 a.m. on Saturday, April 28, to begin set-up. All
other businesses and organizations should arrive on premise no later than 9:30 a.m. Break-down will begin at 7
p.m. Please pack your materials overnight. Alif will not be responsible for any items left on the premises. On
Sunday, April 29, Merchants and food providers are expected to begin set-up by 10 a.m.; and all other
businesses and organizations should arrive no later than 10:30 a.m. Break-down will begin at 6 p.m.
Merchants & Food Providers
Merchant and Food Provider tents are a 10’ x 10’ space. Each tent will include 2 tables. Tents are available on
a first-come, first-serve basis. Booths A-G are reserved for the “Souk” or Market; and booths 1-9 are reserved
for Food Providers (see p5 for floor plan).
Food providers are responsible for collecting a fixed $6 meal cost in cash. Each food provider is permitted to
serve two dishes. We ask for your flexibility in preventing overlap in the dishes served by the different food
providers. Food providers are not permitted to sell any drinks or desserts at the festival.
Both Merchants and Food Providers keep 100% of profits made at the event.
Businesses & Organizations
Businesses and other organizations will receive two 2’ x 4’ tables. Information tables are available on a firstcome, first-serve basis. Tables I-V are reserved for businesses and organizations (see p5 for floor plan).
Pricing Chart
Prices listed below reflect various discounts for booklet sponsorship, as well as free two line listing in the
white pages section of the booklet (worth $50).
Food Provider or Merchant
Merchant Non-Profit
Businesses / Other Organizations
Booth
Booth + half page ad
Booth + full page ad
Booth
Booth + half page ad
Booth + full page ad
Info Table
Info Table + half page ad
Info Table + full page ad
$250
$400 $350
$500 $400
$150
$300 $250
$400 $350
$150
$300 $250
$400 $350
To Apply:
Please complete and return the attached application form together with payment in full before March 16, 2012.
Due to processing costs, including adjustments to floor plan arrangements, a $50 late fee will apply to any
application submitted after the referenced deadline.
Refund Policy:
If for any reason you need to withdraw from the event prior to March 31, 2012, a $50 processing fee will be
applied against your tent and/or information table rental.
There will be no refund for applicants that withdraw from the festival after March 31, 2012.
Please note that late applications are not guaranteed acceptance due to space limitations.
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7th Annual Atlanta Arab Festival
April 28-29, 2012
Business & Organization Application / Information Form
Please return before March 16, 2012
Submit a completed copy of this form via email to [email protected], or by mail to Alif Institute, P.O. Box
29067, Atlanta, GA 30359, or in person at Alif Institute, 3288 Marjan Drive, Atlanta, GA 30340.
For any additional information you can contact us at (770) 936-8770.
1. Preferred Design, Line of Business & Statement of Support to Alif Institute
a. Please indicate whether you are applying for booklet sponsorship and/or space rental at the festival:
Booklet Sponsorship
Space Rental
Other (please specify):
b. For booklet sponsorship, attach your preferred design (in jpeg file format), including your business /
organization logo, and statement of support to Alif Institute.
Note: Alif Institute reserves the right to determine the layout of sponsor listings in the information booklet.
Preferred Design / Statement of Support Attached
2. Contact Information
a. Name:
b. E-mail:
c. Phone:
3. Business/Organization Information (note: this will appear in the white pages section, as applicable)
a. Full Name of Business, Company or
Organization:
b. Full Address:
c. Phone Number:
d. Fax:
e. E-Mail:
f. Web Address:
g. Line of Business/Organization Type:
4. Description of Product or Service (note: food providers may skip this and proceed to #5):
a. Provide a brief description of your product or service, if applicable:
5. Food Provider’s Description of Menu for the Festival (if applicable):
a. Provide a description of your menu for the festival:
6. Additional Comments:
7. Payment Information:
Pricing plans are listed below by category, as follows: (a) food provider booth / merchant booth, (b) merchant
booth for non-profit organizations, (c) Info table for businesses / other organizations and (d) booklet
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sponsorship. Proceed to the section that applies to you, and make your rental /or sponsorship selection.
Please make checks payable to Alif Institute. Kindly indicate in the note section whether payment is for the
“info booklet,” “info table,” “merchant booth,” “food provider booth,” or any combination of the above, as
applicable.
A. Food Provider Booth / Merchant Booth
Booth rental fee
Sponsorship
Two-line listing in white pages
Additional Donation
Late fee (if application submitted after March 16, 2012)
Total Amount:
B. Merchant Booth for Non-Profit Organizations
Booth rental fee
Sponsorship
Two-line listing in white pages
Additional donation
Late fee (if application submitted after March 16, 2012)
Total Amount:
C. Info Table for Businesses / Other Organizations
Information table rental fee
Sponsorship
Two-line listing in white pages
Additional donation
Late fee (if application submitted after March 16, 2012)
Total Amount:
D. Booklet Sponsorship
First page (inside)
Second page
Second to Last page
Back page (inside)
Back page (outside)
Full page
Half page
Two-line listing in white pages
$250
$150 $100 for half page
$250 $150 for full page
$50 Free with booth rental
$ 50
$150
$150 $100 for half page
$250 $150 for full page
$50 Free with booth rental
$ 50
$150
$150 $100 for half page
$250 $200 for full page
$50 Free with table rental
$50
$700
$500
$500
$500
$700
$250
$150
$ 50
Free with sponsorship purchase
Additional donation
Total Amount:
8. Applicant Acknowledgment
By my signature below, I hereby acknowledge that the contents of this application are true and accurate to the
best of my knowledge; and, if applying for a space rental, I further acknowledge that I have received and
reviewed the information that applies to me and/or my organization, as detailed in the festival Rental
Agreement.
_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Printed Name of Applicant
_____________________________________________________________________________________________________________________________________________
_____________________________________________________________________________________________________________________________________________
Signature of Applicant
Date
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7th Annual Atlanta Arab Festival
April 28-29, 2012
Floor Plan
This is a tentative floor plan based on last year’s setup. Alif reserves the right to modify this plan, as
needed.
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