Top 10 Low Cost Game Room Ideas to Drive Up Your Revenue
REDEMPTION MERCHANDISING STRATEGIES
Asking Questions during the Webinar
REDEMPTION MERCHANDISING STRATEGIES
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REDEMPTION MERCHANDISING STRATEGIES
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REDEMPTION MERCHANDISING STRATEGIES
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REDEMPTION MERCHANDISING STRATEGIES
Presenter - Dave Sexton
• Director of FEC
Development Betson
Enterprises
• 30 years in Coin operated
industry
• “There is no such thing as
a cookie cutter approach
to FEC development. Each
concept and market
demographic deserves an
independent approach to
game selection, design,
and operation”
REDEMPTION MERCHANDISING STRATEGIES
Presenter – Mike Abecassis
• Chief Executive Officer
• 23 year of industry experience
I believe people are inherently good.
Failure is an event, not a person.
These events can bring out traits
that can destroy opportunities.
Once you understand this you can
find the person inside and
everyone can benefit from this
great person.
REDEMPTION MERCHANDISING STRATEGIES
Top 10 Low Cost Game Room Ideas
to Drive Up Your Revenue
• Dave Sexton
– Arcade Layout
– Arcade
Maintenance
– Real report analysis
– Arcade Game Mix
– Price Per Play
• Mike Abecassis
Prizes & Payout
Team members
Promotions
Utilize existing
technology
– Facility maintenance
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–
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–
REDEMPTION MERCHANDISING STRATEGIES
Arcade Layout
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Open Concept
Sight Lines
Dwell Time
Video Up Front
Group by like games
Group by age and
gender
REDEMPTION MERCHANDISING STRATEGIES
Layout
• Video
REDEMPTION MERCHANDISING STRATEGIES
Layout
• Open Concept
• Sightlines
• Grouping
REDEMPTION MERCHANDISING STRATEGIES
Maintenance
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•
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Monday thru Thursday
Red Label
Gameday!
Digital Manuals
Arcade Moves
REDEMPTION MERCHANDISING STRATEGIES
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17
Real Report Analysis
• Original Report
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11/12/2012
18
Report diagnosis
• Corrected formulas
and columns in
yellow
• Requested relevant
Data
• Re-Categorized
games
REDEMPTION MERCHANDISING STRATEGIES
Betson Wellness
REDEMPTION MERCHANDISING STRATEGIES
REDEMPTION MERCHANDISING STRATEGIES
11/12/2012
21
Prizes & Payout
• High Value Prices Vs. Low Value
– Barber Cut
• 6 Ipad ($3.00 per play)
– $ 782.50 weekly average
– 36% payout cost
• 6 Giant Candy ($1.00 per play)
– $813.00 weekly average
– 32% payout cost
– Mega Stacker
• $750.00 prize average
– $1,142.00 weekly average
– 39% payout cost
• $39.00 prize average
– $1,335.00 weekly average
– 30% payout cost
REDEMPTION MERCHANDISING STRATEGIES
Team Members
– Loss prevention (How does this grow revenue?)
• Theft is your revenue not making it to your top line
• Policies allowing for bad actions breeds bad guest service
– Invest in ongoing training
• Let the team mates build training materials for other team mates. This
will inspire your best team mates to be involved and drive better guest
service.
– Control your guest environment
• Bad guests will drive always your valued guests
REDEMPTION MERCHANDISING STRATEGIES
Promotions – Grow in room revenue
• Themed Days - Any day of the week where a group of games that
collectively create a theme are free (see attached)
• Tournament Days on skill games (Skeeball, Air Hockey, Basketball)
• Double your redemption day
• No School Fun Packs - Game card at a discount with, lanyard, bag when
there is a Teacher Planning Day etc.
• Holiday Party - All you can play (Like Play Your Way but for parties any
day)
• Twitter Scavenger Hunt - Post #selfies @GTplayers with every game
you figure out on the list of clues. Receive an awesome prize from our
redemption counter.
• Sports Sundays - 1/2 off all skill games
• Siblings Day - Buy 1 Timed Play Card (min. 1 Hour) and your sibling
will get a 1 Hour Game Card Free
• Family Fun Day Package - 4 Game Cards for ____
• Battle of the Bands - Guitar Hero and DDR Challenge, High Score wins
an awesome prize from our redemption counter.
REDEMPTION MERCHANDISING STRATEGIES
Utilize existing technology
• Implement system components not in use
• Allow your reports to drive your decisions
• CCTV
– Look for guest patterns
Facility maintenance
• Guest see everything, as operators we only see change
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•
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Dirty carpets
Lights out
Damaged walls
Etc.
REDEMPTION MERCHANDISING STRATEGIES
Questions
Dave Sexton
[email protected]
(201) 983-1887
Mike Abecassis
[email protected]
(954) 693-8778 Ext. 103
Thank You
REDEMPTION MERCHANDISING STRATEGIES