1
Creating a Future in Print
2
The Presentation
The future of print
A digital perspective
What is Screen doing about it
Future of print
►Future of print is closely related to the future of advertising
►Advertising is a big demand driver for print
• Newspaper and magazine publishers would not exist without advertising
− Between 50%-60% of newspaper revenues comes from advertising*
• Direct Mail
• Other promotional applications
* - InfoTrends estimates; 53% of revenues from German Newspapers stem from
advertising in 2007, German Newspaper Publishing Association (BDZV)
Advertising is moving to the online world
10,000
9,000
8,000
7,000
Press
6,000
Television
Direct Mail
5,000
Outdoor & Transport
Radio
4,000
Cinema
3,000
Internet
2,000
1,000
0
2001
2002
2003
2004
2005
2006
Source: PricewaterhouseCoopers Media Outlook 2008
2007
UK Advertising Expenditures (£Millions)
What is going on?
► Shift from physical (print) to virtual (electronic) representation
What is going on?
► Shift from centrally created content to user-generated content
What is going on?
► Shift from a few dominant media forms to multitude of media
channels
What will be the dominant form?
Western European Advertising
Expenditures (€ Millions)
► Probably multiple forms
•
Research indicates that combining
channels is more effective than advertising
through one channel only
► Print is still the preferred media
•
Although print-related advertising is
declining, print is still the preferred media
by far
50,000
45,000
40,000
35,000
Press
30,000
Television
25,000
Radio
20,000
Outdoor
Internet
15,000
10,000
5,000
2001 2002 2003 2004 2005 2006 2007
Source: InfoTrends estimates
They Work! More Channels = More Response
Improvement over
print-only campaigns
35%
34%
28%
19%
N = 217 marketers
Source: Multi-Channel Communications Measurement & Benchmarking. InfoTrends, 2008.
Implications
► New advertising and publishing models are emerging
• Combine multiple delivery channels: web, print, email,
outdoor, tv
• Make use of local or user-generated content
► Cost-effective (inkjet) digital print is key enabler for new
applications, either high-speed (newspapers) or highquality (magazines, graphic art applications), UV wide
format
• Interplay with software solutions, especially around web
Local Publishing / Micro-zone Publishing
► Local / Micro-Zone Publishing
Local “journalists” use an online portal to submit
stories, photos, and community events for the
neighbourhood’s community Web site and print
product
► Triblocal
Example of a Micro-Zone website
where people can upload local stories
and pictures which will be printed
in a local newspaper (Chicago Tribune)
Reverse Publishing
► Reverse Publishing
Inverts the publication process. Takes
existing online (user generated)
content and makes them available in
printed form
► Example: www.SharedBook.com
Technology to gather content from
blogs or websites and print them in a
book. Allows for annotations and even
some customisation.
► Example: www.HotPrint.com
UK company that develops software to
create photo books from FaceBook
Self Publishing
► Self Publishing
Publishing of books and other
media by the authors of those
works, rather than by established,
third-party publishers
► Example: MagCloud
Website where writers can publish
their own magazine. MagCloud
takes care of printing and
fulfillment.
MagCloud is an initiative that allows
for self-publishing of magazines
Tailored Publishing
► Tailored Publishing
Publishing of magazines or other
media where users can pick and
choose the content
► Example: Mine from TimeCMG
Mine from TimeCMG is a website
where users can indicate their
interests and preferences by
choosing content from up to 5
different magazines
Mine from TimeCMG is a website where
users can pick content from up to 5
different magazines
15
Opportunities created by digital printing
► Short-run everything
• Books, newspapers, general commercial print,
► Labels – rapidly growing percentage
► Personalised everything
• Photobooks, direct mail, transpromo
► New business – web to print
• Cards, calendars, posters
► Wide format
• Building wraps, vehicle transfers
► And that’s just based on current technology!
16
Inkjet or toner
► Toner is mature product, ideal for small formats
BUT
► Inkjet is at beginning of development
► Much easier to scale – bigger, faster, higher quality etc.
► Flexibility with different inks – UV, water, solvent
► Lower maintenance cycles
17
What does the future hold for Screen?
• Every ten years, Screen has changed
– 1940s Glass screens
– 1960s Cameras
– 1970s Scanners
– 1980s Electronic page make-up
– 1990s Imagesetters
– 2000 CtP
– 2010 Digital printing
18
CtP market almost at peak
VLF
news
8 up
4up
Vantage Stategic Marketing
19
SCREEN Targeting POD
• Paper media printing
• Sign display
Inkjet Technology
• Industrial Printing
• Packaging printing
20
Logical conclusion
21
– Print on demand – why Screen?
• Logical conclusion of Screen’s product development
• Workflow
• Previous products
• Key technologies
• Manufacturing techniques
• Colour knowledge
22
Trueflow Connected to Major POD
23
Wide format UV inkjet
► Inca product range – currently sold through Sericol
• Spider
• Turbo
• Onset
► Truepress Jet1600
• Mid-range flatbed
► Truepress Jet2500
• Top of the range hybrid (roll to roll and flatbed)
24
Truepress Jet1600UV-F
► A unique combination of productivity and high print quality
► It’s the perfect tool to enter one of today’s most booming
markets in the graphic arts industry
LED curing brings
many advantages
2xCMYK or
CMYK+W (Cl)
Accurate flatbed design
for many small or large
rigid items
Flexible and hard
type inks for
broad range of
substrates
‘Photo quality
wide format printer’
by using grayscale
printheads and
resolution up to
1200 x 1200dpi
25
Truepress Jet 2500UV?
► A unique combination of productivity and high print quality
► It’s the perfect tool to enter one of today’s growing markets
Fastest
‘Photo Quality’
wide format printer
Highest resolution
wide format printer
Flexible inks for
broader range of
substrates
Best build Roll to roll
system in the market
Truepress Jet650UV?
► An industrial inkjet printer which offers
•
a unique combination of extreme quality, high precision and high productivity
► By using super flexible UV curable ink the TP-J650UV prints on
many different substrates.
► The TP-J650UV is developed
for printing directly onto
parts and products used
in industrial goods.
Truepress Jet520
► High-speed continuous feed inkjet press
► Combination of Epson’s head technology and Screen’s
engineering and colour management skills
Truepress Jet520 since launch
► More than 200 engines are running in production
► Best selling colour inkjet production printer in 2008
► Proven to be the most reliable and stable production printer
on the market
► Already being used for:
•
•
•
•
•
•
Book printing
Transactional printing
Direct mail
Forms
Labels
Newspapers
28
Uses existing Screen technology
► Build quality
► Precision engineering
► Screen’s head implementation is unique (CTP)
► Minimises the amount of ink required (Screening)
► Shading technology for compensating unevenness
among heads (Scanners)
► PDF based workflow (Trueflow)
► Screen’s knowledge of colour management
Plate
30
Truepress JetSX
► World’s first B2 sheet-fed inkjet machine
► Shown at Drupa 2008, available Q1 2010
► High-resolution inkjet heads that can print onto a very wide
range of substrate
• Includes standard off-set art (gloss) paper
► 1600 B2 sheets per hour
• 107 A4 pages per minute
31
Effect on Screen’s business
• Retain CtP business while developing POD as main
product line
2007 Mar
= POD
= CtP
= Others
2011 Mar
Conclusions
► The advertising and publishing industry is changing
• New applications and business models are emerging that
combine web and print
► Cost-effective digital print is a key enabler for new applications
• All new forms of publishing require digital as production
method because run lengths are becoming smaller and jobs
more customised
► Ongoing developments in inkjet enable further shift to digital
• More applications are expected to migrate from offset to
digital as costs are coming down and quality is rising
► The opportunity is emerging right now!
33
Creating a Future in Print