Challenge & Approach
Name Surname
[email protected]
Phone number
Outline
Sections
1 Strategy: Weekend vs. weekday sales at XXX
2 Business set-up:
• XXX Ventures
• XXX Investment projects
• XXX
3 People and organization:
• Adding value with integrity at XX for XXX
4 Operational improvement
• XXX at XXX
5 Client outreach strategy
• Xxx client avatar and personas
Section 1
Strategy: Weekend vs. weekday sales at XXX
Section 1 – Strategy: Weekend vs weekday sales at XXX
Strategy: Weekend vs weekday sales at XXX
How to increase sales on certain dates?
Situation
Significantly lower Revenue and Gross Profit in the weekends compared to
weekdays.
Tools used to identify the root cause
 Daily sales data covering 2 years history = Consistently low on weekends.
 Daily unique visitors to XXX covering 2 years of history = Always low on the
weekends
 Sales and visitor figures of other e-commerce platforms = No material change
in weekends
 Our consumer behaviour = Negative sentiment on late delivery
 Seasonal effects = None material factor
Solution
Consumers have developed a behaviour that XXX deals can’t be utilized in short
term, due to high influx of mass customers contacting the merchant. Therefore,
customer no longer buy items in the weekend knowing that they can’t use
immediately.
Mystery deal to attract traffic
We felt comfortable with our determination for the root cause of the
problem and started putting deals in the weekend that can
immediately be utilized in a day or two, such as; tickets. After an 8
week trial, we have realized that our weekend sales have gone up
considerably (Over 50%) without affecting our weekday sales.
Section 2
Business set-up
Section 2 – Business set-up
XXX Ventures
New business venture: corporate development
REVIEW
Situation
XXX has significant excess cash flow that it generates from its e-commerce
activities. Certain percentage from this excess cash flow is invested in various
ventures that are locally identified and presented to the head-office for the
approval of allocation of funds.
IMPLEMENT
ASSESS
DESIGN
4-Phase Approach
 Review = Inputs used; XXX’s sales data (Who doesn’t work with us?!),
Feasibility Study, Market analysis, competitors,
 Assess = Analysis; Financials, Revenue Model, Capex, Opex,
Sensitivity.
 Design = Business Plan; Resources & Capabilities required,
Regulations, Ops flow charts, Responsibility Assignment Matrix (RACI).
 Implement = Execute, Invest, Project-Close
After our detailed 4-phase approach to new ventures, we have
decided that the most feasible investment opportunity is a Water
Sports Business.
We have set-up the company and is fully operational with brand
name XXX.
Section 2 – Business set-up
xxxxxxxxxxxxxxxxxxxxx
Incubation, set-up, manage, hire, launch
Situation
xxx is a dynamic and diversified Dubai-based holding company with an extensive investment portfolio of successful businesses and partnerships that operate
across Europe, Gulf, and the United States.
Feasibility
Stage 1
Feasibility studies
Stage 2: Incubation
Competitor environment research
Stage 3: Set-up
Authority Approvals
Licensing
Legal documents
Stage 4: Team set-up/manage
Find right candidates
Hire
Set-up team
Manage team
Project launch
Section 3
People and organization
Section 3 – People and organization
Adding value with integrity
How to approach certain issues? Deloitte and P&G engagement
Situation
Found a misclassification while working at XXX engagement at XXX as a
senior auditor. XX is XXX’s most important and challenging client due to
the size of the engagement. They were initially highly sceptical towards my
seniority and audit knowledge.
Approach
 Transparency & Integrity = I approached the situation with
full transparency and conveyed the mistaken accounting log to our point of
contact in the firm with backing data after gaining the approval from my
manager at Deloitte.
 Value Add= The result of the investigation was a mere USD500,000
increase in the annual net profit of the firm.
Outcome
I captured a major overstatement in the liabilities of XXX
and adjusted the recording according to USGAAP. As a
result, the company showed its appreciation by renewing
our contract for another 2 years.
Section 4
Operational improvement
Section 4 – Operational improvement
XXX consulting engagement
How to increase operational efficiency?
Situation
Business Process Re-engineering for XXX. The company is world’s first financial
statement analysis web-application that automatically analyses financial
statements on the cloud. They engaged XXX Consulting to advise on process
improvement.
4-Phase Approach
 Review = Inputs used; XXX process charts, resources, objective, tradeoffs,
 Assess = Analysis; time-spent on each step, approval gates,
consideration of outsourcing, business objectives
 Design = Re-structuring plan; Operations Map, Responsibility
Assignment Matrix (RACI), Human Capital, organizational model (Matrix),
Outsourcing.
 Implement = Implemented e-structuring plan; lay-offs, matrix
structure, freelance employees, outsourcing, recruitment, and orientation.
Outcome
- Suggested lay-offs of software design team and marketing
team.
- Outsourced software maintenance team to Philippines.
- Recruited part-time freelancers
- Used the saved funds to invest in Search Engine
Optimization, PR campaigns, and self-sufficient onlinemarketing (Google Adwords)