Avon Foundation
Domestic Violence Prevention
Whatever action, whether
Global App Challenge
right or wrong, one performs
by thought, word, and deed.
Bhagavad Gita
Erin Eisinger
End Violence @ Home Global App Challenge
Sponsored by the Avon Foundation for Women and Institute of Medicine
31 July 2012
Ahmet Uğurel
Selma Sönmez
Neşe Hacısalıhoğlu
Kerem Özcan
Sezen Tekin Baş
Domestic violence is a global problem.
A woman is
beaten every
15 seconds in
America
Each month,
12 women die
at their
husbands’
hands in Peru
Compiled from various sources
Rate of
death/injury
from violence
is higher than
that of traffic
accidents
across EU
High rates of
female
infanticide in
India and
China
Female
circumcision
is practiced
across Africa
Ethiopia has highest
rate of domestic
violence (71%)
Japan has lowest rate
of domestic violence
(15%)
50% murder
cases in
Bangladesh are
women killed by
husbands, boyfriends,
etc.
In Turkey, statistics paint a dire picture.
Domestic violence victims are3 TIMES
MORE LIKELY to consider suicide. Women living in cities are
42% MORE LIKELY
to be victims of violence.
73% of DIVORCED WOMEN
in Turkey have been victims
of domestic violence.
10% of victims were PREGNANT.
14,2% of women
AGREE
WOMEN MURDERED INCREASED BY 1400%
that a husband
can/should beat their
wives sometimes.
between 2003 and 2010.
39% of women are victims of physical violence.15% are victims of
sexual violence. 42% who experience one kind of violence,
experience both.
SOURCESTürkiye’de Kadına Yönelik Aile İçi
Şiddet , Domestic Violence Against Women Kadın Statüsü Genel Müdürlüğü, 2011.
in Turkey 2009USAK Raporları, No.12-01:
Directorate General On the Status of
"Türkiye'de Kadına Yönelik Şiddet" 2012.
Women, 2011TUBITAK Araştırması, 2008.
USAK Reports, No. 12-01: “Violence Against TUBITAK Study, 2008
Women in Turkey”
The problem with statistics:
They perpetuate a feeling that violence is
a faceless, dispassionate act
that occurs to others.
They create a sense that domestic violence is
TOO BIG to change.
But the reality is
Change can start
with something as
simple as language.
Saçı uzun akılı kısa. Her hair is long,
In all societies at
one time or another,
idioms have been
used to prescribe
and uphold gender
roles and social mores.
her brain is small. Kadının karnından sıpayı,
sırtından sopayı eksik etmeyeceksin. Don’t
spare a baby from your wife’s belly or rod from
her back. Beyaz gelinlikle çıktıgın eve ancak
kefenle dönersin. A bride can only return to
her father’s house in a white death shroud.
Geliyor beş kardeş. “Five brothers are
coming” refers to a balled up fist about to
strike. Kocanın vurduğu yerde gül biter.
Roses flourish where your husband hits you.
Kızını dövmeyen dizini döver. The father
who doesn’t beat his daughter beats his
knees in regret.
Our objective is clear:
We want to challenge the “wisdom” of these expressions.
We want to demonstrate that the negative connotations
they carry are not inevitable; this thinking is learned.
We want to show that the situation is not hopeless.
We want to do so by engaging Turkish families and
their children to show us how we can be better.
(Children’s Wisdom)
How it works
View the full HTML demo site at cahtr.org
The Homepage uses a rotating banner to quickly explain the
purpose of the site and the rationale behind challenging these
sayings. It also showcases a sample contribution from a child
and provides quick links to the activity, regional statistics on
violence, and access to anti-violence organizations.
One section allows all users access to view new expressions
created, vote on and share them with friends and family via social
media channels (regardless of whether they are logged in or have
created an account on the site). If users create an account, they
can contribute new expressions and upload photos of images
their children create.
View the full HTML demo site at cahtr.org
When uploading content to the site, parents are prompted to include details such as the child’s age and region. This data
enables a section where tag clouds are created based on all the new expressions created in that region. Over time, we hope
that collecting this kind of data will provide insights into regional attitudes toward gender/violence issues by age and gender.
A bride can only return to her father’s
house in a taxi. Girl, Age 3, Istanbul
Don’t spare food from a woman’s belly,
and sunscreen from her back. Boy, Age 10,
Ankara
The driving force behind the site is the Children’s Activity.
This printable PDF was designed as a kind of coloring and
workbook for kids to complete on their own or with parents.
There is technically no age limit, but it targets kids ages 6-10,
and our intention would be to tailor activities in the future for a
range of age groups and reading levels.
Download activity at cahtr.org
Working with domestic violence and early childhood education
specialists, the Activity was designed to address not only the
expressions, but ideas about gender and equality. There is
even an activity where children are asked to draw
men/women’s faces on androgynous characters that are
dressed in gender-typical attire.
At its core, the purpose of the ÇAH system is
to create a hopeful, proactive dialog around
domestic violence in Turkey.
Change is only possible if ordinary people acknowledge
the small things that contribute to a community
where domestic violence is tolerated.
We believe this kind of change is within
ordinary people’s control.
The ÇAH system uses specific levers to encourage this change:
Creating
Voting
Promoting
Fundraising
Analyzing
Activating
Where we are today
Channel
Status
Web-Based Voting App
and Web Site
Created an HTML demo
of the site with representative
content, including statistics and
real responses from the pilot test
of our Children’s Wisdom Activity.
Still To Do
Next Steps
Technical build of features like
uploading photos, voting, sharing,
creating accounts.
Continue development of these
features, test and launch the site
in Turkey with full functionality.
Estimated launch of December
2012.
Make any modifications based on
observation and feedback from
parents.
Develop age-group specific
activities to create relevance for a
wider audience.
Demo site is available in both
English and Turkish.
Children’s Wisdom
Activity
Initial pilot activity was been
created and distributed.
Feedback from initial tests
informed design changes.
Revised version has been
created and distributed.
Avon Foundation
Domestic Violence Prevention
Global App Challenge
Thank you.
Erin Eisinger | Ahmet Uğure |l Selma Sönmez | Neşe Hacısalıhoğlu | Kerem Özcan | Sezen Tekin Baş
Istanbul, Tukrkey