Minutes of the pre-kick off meeting
Dates: 27/11/2016
Venue: HOTEL DEDEMAN
Participants:
Kevser CINAR
Daniel WEISS
Agenda:
Dutch and Turkish partner came together to discuss the project and the preparation of the Kick off
meeting documents.
Designing explanations of IO1, IO2, IO3, IO4, IO5 on sheets of flip chart to make it more clear and
understandable for the whole partners.
Redesigning the IOS tables per partner based on the data given by the Nationa Agency to accomodate
the new days to the IOS.
Designing document for the Interal report every 6 months
Analysing timesheet and designing model to request approval from the agency.
Creating TIMELINE of IOS and deliverables per partner
Meeting started at 10:30 and ended at 10 pm.
Minutes of the kick off meeting
Dates: 28/11/2016
Meeting started at 09:45 a.m and it finishes at 17.30 p.m.
Agenda:
After the opening of the meeting and greeting with the partners we gave a brief explanation about the
context/background of the Project;
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what the objectives of our Project are;
description of activities;
methodology to be used in carrying out the project;
a short description of the IOS and how they will be implemented.
IO1 – Research analysis on Understanding "Tourism consumer behaviour experience - driven by
Mobile ICT on Social Media"
To understand what happens in each city, by analysing the behaviour of tourists through the social
media: what do they post on FB, twitter, instagram etc.
Each PP has to analyse these 5 points:
1.Research and analyse the satisfaction factor on booking.com
What apps do we have?
How are they used by tourists/stakeholders?
2.Research and analyse the comments on tripadvisor.com
3.Reasearch on other communities of users available at local level and services
4.Research content on the following social networks Youtube, Instagram, Twitter, Facebook, Pinterest
analysis deeply the media data, from the point of view of the message given based on profile user.
5.Extract metadata of the media uploaded to the social media (hashtag definition # on videos, photos,
viene collegata Modena dai turisti. vedere a quali altri hashtag è collegata. Vedere dove le persone si
taggano, dove si fanno selfie etc.
So we need to collect all the comments to collect what the customers like and what they don’t like
because they don’t highlight only the hotel but also other things linked to tourist
Booking.com:
n. of hotels
n. of points average and individual
Comments collected
We need to interpret the comments we collect – analysis of the data – it is an understanding the
behavior and the problems that the consumers face and we analyse
“Tripadvisor”
It is not only connected to the hotels but also to the cities
For instance, there can also be walking tours which are connected to the cities
“Instagram - Youtube – Pinterest”
We need to collect the # - so we need to search for #modena for instance and see which kind of images
and texts are associated to this #
It is important to collect which codes the people are using.
Images and also hundreds of # linked to Modena so the most of time they don’t use #Modena but for
instance #balsamicvinegar or something like that. So it is important to hightlight the # that are used
It’s better to use ICONOSQUARE.COM
It should be the personal interpretation of what is written in the websites in order to give a general
picture of the tourism in the city.
Each partner delivers a report about the tourists behaviours and the coordinator will produce the final
report (60 pages)
By February: Each partner has to send the PP reports to the coordinator and they will consolidate it
in the final report IO1 in March and during the 2nd meeting in Modena which will be defined (3 days
in Modena to finalize IO2 and start working on IO3, 3-4-5 May)
IO2 – Training program on Social Media and their impact on the educational process. Analysis and
selection of web 2.0 tools to develop new services
It is useful to understand what kind of apps could be used in order to enhance the services of the city
for tourists.
IO2 – MARCH - JULY
Next meeting date will be held in Modena between the dates of 3-5 May 2016 – we will consolidate
the report and the training programme definition.
The training programme is about understanding the impact of social media, what kind of services can
be accessed, how services are promoted, how educational needs should be included.
We are going to make a training programme not on how to use the social media tools, but how to
understand the way to use them properly- which messages and stories are to understood.
To understand the stories, how to develop the transmedia because each channel works in a different
way from the others, so if we want to tell the same story using different channels you need to adapt the
story to the way each tool works. So the educational programme is to make the story and adapt it to
each social media
We need to have a table with info to be used from each channel /social media
In Modena we will define the different chapters of the training programme and draft del training of the
game design (IO3) – QUINDI SERVONO 3 GIORNi:
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Consolidation of IO1
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Define the different chapters of the training programme (IO2)
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Draft the training for the game design (IO3)
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Customize the 1st year report
IO3 – Training program on how to apply games on tourism services using Mobile devices
How you create the story, how you structure the story etc. through the social medias?
How to generate contents for the social media tools.
Games can be very useful in order to promote tourism in the city.
We use the city, we select any theme, the city is the scenario. The people can assume any role and we
decide which places in the city.
1 day workshop on designing the game
For example, In Berlin there is a network “open doors berlin”.
The training for designing the game will be translated into all languages and the game will be in local
languages only because every country will have his own.
In October – Romania Bucharest meeting IO4 – Training program about “ How to innovate in
designing new business models in tourism based on education”
The Science Centre has become a strong point since it is an innovative centre that could be exploited
also in a touristic way as a tourist destination.
How can the Science Centre transform to a tourism attraction?
IO5 – MOOC 4.0 on how to implement innovation on tourism education and services
We will include all results from the other Intellectual outputs – Udemy.com
All the data will be published and available there for free.
This is not a traditional mooc, we need to insert some innovation.
We need to create a local community/group to test the training, the partners become the mentors a
webinar in a particular time .
Many to one means the one is the individual of the many
Tv show – sensive nate
Realization and testing of the training modules. Modules will be uploaded on udemy.com
The innovation is that a local group of people will test the training modules (because the university
can easily have a group of students).
IO4
How we can transform the science centres into a touristic destination/attraction – being based on
tourism but not only on scientific matters
We can develop a model that can be exported to the others in Turkey
Training programme – classical traditional lego serius play approach to be done
We need to create an educational training contribution to this in each country – 3 new educational
services designed as tourism resources 1 per country
Training programme for Key action 1 again
How to transform science centre in a new business model, they do things about tourism, but they are
not tourist attraction yet
2 MULTIPLIER EVENTS TO BE REALIZED IN TURKEY
The first one is in November 2017 where youngsters will be called to produce innovative ideas
The other is in May 2018 will be organized by the Science Centre.
Last meeting – June 2018 in the Netherlands.
Final report will be prepared in that meeting.
Follow the template for the report – every 6 months
Use the template provided for timesheets
Intermediate reports every 6 months:
1ST REPORT IN MARCH 2017
2ND REPORT IN SEPTEMBER 2017
3RD REPORT IN MARCH 2018
final report in august 2018
https://www.fiverr.com
https://www.mooc-list.com/
https://www.udemy.com
https://www.smore.com/
Then we reviewed the new updated budget fo each partner and the IOS, working days on each IOS for
technician and staff.
After having lunch break we discussed the Project in utter details by designating the outline and
substantial subtitles of the Project such as, 5 intellectual outputs, 3 training programs (Education,
research, innovation), tourism consumer behaviors and experiences, internet coding - hakatour,
creating a training program for social media, how to transform science center into a tourist destination.
Examining the methodolology program and online course in details within IO5 also stating as one-tomany, one- to-one, many-to-many, many-to-one.
Then we made certain how we dealt with a good cooperation and communication among all partners.
Our Italian partner designed a Google drive to share the project documents for each partners and
event. We collected the emails of each partner and sent invitation to maket hem Access to the Google
drive in order to share documents with each other.
As an expected results of our project, we also mentioned about the multiplier events and the rationale
behind them and how they would be organized by the responsible partners.
Dates: 29/11/2016
Venue: HOTEL DEDEMAN
Agenda:
On the second meeting of the kick off meeting we reviewed the management and evaluation of the
project activities. We focused on the internal reports that we should fill in each six month to evaluate
the Project activities we would have done until that time and also the interim report we should send to
the agency in June 2017. Finally the final report to be submitted at the end of the Project. In this way
Quality assurance activitiy of the Project woud have been done.
We decided on the following meetings and exact months of them. We discussed especially what we
had to do until the second meeting in Italy and the expected activities and outcomes of the second
meeting.
For the Dissemination Activities, we started to post news , using hashtags and photos about our
meeting in Konya on social media.
For the exploitation and sustainability of the Project we talked about how to create a quality evaluation
cycle that uses feedback from partners, target groups and experts to promote continuous improvement.
We focused on using social media metrics/tools to support continious monitoring and evaluation was
a must for our Project.
To clarify what we will do as our first task we went through the Output (IO1) and Implementation of it
in detail. We checked some online accomodation booking websites such as the “Booking.com”,
“TripAdvisor.com” to see the reviews of the customers for onya, Modena and Bucharest and we tried
to fix the framework of the research. We worked on the categorisation of the customers’ behaviors in
terms of accomodation, we checked what the customers like or don’t like looking through the reviews
and comments of the visitors.
In the context of the impact of social media on tourism and customer behaviors, we analyzed the
hashtags and key words associated what codes people are using for the tourism destinations such as
Konya, Modena, Bucharest. In this connection questioning why and how to use hashtags on social
media for tourism, how effective it is, etc.
Then we visited to Konya Science Centre to have more clear Picture anout that magnificient institution
and to see their impact on the local community with the activities they offer.
Finally for the Overall Evaluation of the meeting we wrote the Group Report of the Kick-off Meeting.
It started at 09:30 and it finished at 17:00
Venue: HOTEL DEDEMAN
Participants:
Kevser CINAR
Daniel WEISS
Doru Marian TUDORACHE
Alina Camelia CARLOGEA
Barbara GRAZZINI
Lisa FIASCHI
Raif PARLAKKAYA
Özgür ÖZER
Ferdi BİŞKİN
Neslihan MENEVİŞ
Tuğba KABAKÇI
Emra SERT
Sertaç YÜRÜK